20 Hot Selling Products to Boost Your Diwali Sales

In 2024, a survey covering 342 urban districts revealed that Indians are set to spend Rs. 185 trillion during this Diwali.   Seize this golden opportunity to skyrocket your conversions and leave a lasting impression on your customers.  This article will help boost your eCommerce business's future by listing what Diwali products you can offer to maximise your sales and revenue. Let's jump right in.   20 Popular Diwali Products to Sell This Festive Season Do you want to attract more customers to your eCommerce store but don't know how? Here is a great idea: sell the most desired Diwali products that will keep your customers hooked! Here are the top 20 products that can increase your sales this Diwali: 1. Smart LED Diya Set Selling these modern, flameless diyas is one of the best options to increase revenue this Diwali. These diyas are in high demand because they are pollution-free. Unlike traditional diyas, these products involve no fire danger or burning risks and are ideal for families with young children and pets. Besides being energy-efficient, they are reusable and do not require scrambling for matches or worrying about wind blowing out the flame. You can offer customisable colours to increase the sales of LED diyas.  2. Diwali Hampers Make your customers ecstatic by providing gift hampers for their loved ones on your eCommerce store. Selling these hampers can be a game-changer for your eCommerce business.  Customers love the convenience of ready-made gift solutions. Moreover, you make decent profits from these well-designed hampers as the cost appears more valuable than the total products included in the hamper.  Another hack to double your sales this Diwali is to offer customisation options. This will skyrocket your hamper sales by letting customers include what they want per their requirements.  3. Rangoli Colours and Stencils Rangoli kits and stencils are a beautiful and elegant way of transforming your homes. Capitalise on this opportunity by selling these Rangoli essentials and allowing your customers to create unique designs that fill their homes with festive cheer.  However, consider these aspects before keeping rangoli products in your eCommerce store this season.  Ensure you offer high-quality, long-lasting pigments that stay bright throughout the festivities. Another critical element is that the stencils should be easy to use and allow your customers to make intricate designs seamlessly.  Remember, rangolis are an important part of Diwali, so keeping these products can help you capture a broad market share.  Pro tip: You can allow your customers to choose their favourite stencil design and add LED diyas around rangolis for a magical effect.  4. Lakshmi and Ganesh Idols Elevate your eCommerce business sales by keeping these two deities in your store.  Diwali is not just a festival; it's an emotion for Indians. By offering Lakshmi and Ganesh idols in your eCommerce store, you establish a connection with their traditions and faith.  To draw your customer's attention and offer various aesthetics, keep traditional brass and copper idols in modern and minimalist designs made from eco-friendly options like clay or recycled materials.  Pro tip: Offer Diwali essentials like Rangoli kits or diyas with Lakshmi and Ganesh idols to increase the average order value.  5. Gourmet Dry Fruit Platter Giving gifts during Diwali holds great significance as the festival represents the triumph of good over evil.  How can you make your customers choose you over your competitors? By offering a healthy twist to young professionals and traditional households choosing nuts and dried fruits over sweets.  Do not miss out on this hot-selling item; it can be a perfect choice for gifting or serving guests. Keeping this in the inventory and listing it on your eCommerce store can make your customers' Diwali special.   6. Diwali Food Diwali is one of the biggest shopping festivals. It is a time when families and friends get together, light diyas, burst crackers, and make Rangolis over good meals and snacks. Offering Diwali sweets and snacks is an ideal way to boost sales and create a strong emotional bond with your customers, as they are in high demand for gifting. Pro tip: Create tempting, customised Diwali packages that combine popular Diwali treats.  7. Decorative Candles and Holders One of the most selling Diwali products to keep in your eCommerce store is decorative candles and candle holders.  Being the festival of light, Diwali celebrations are incomplete without these enchanting items. The soft flicker of candles is the perfect way to welcome goddess Lakshmi into their homes.  Almost every Indian buys candles. This is where you can step in with diversified candles and candle holders.   8. Green Crackers Diwali celebrations are incomplete without fireworks. However, people have become conscious and started taking environmental issues seriously; green crackers are thus in trend and in high demand. You can grab this opportunity and make money by selling crackers that maintain the ideal mix between celebration and sustainability.  The demand for eco-friendly crackers is rising every year, as they cause less air and noise pollution than traditional fireworks.  According to RedSeer Consulting, the first week of the festival season might see sales of $4.8 billion. Additionally, the GMV (gross merchandise value) has risen by 1.04x, indicating increasing purchasing power and desire among customers.  9. Jewellery Jewellery isn't just an accessory; it's an integral part of the celebration. Most people buy jewellery for themselves and gift it to their loved ones during this festive season. Thus, selling jewellery on your eCommerce store can be a profitable idea.  Offering exclusive Diwali-themed jewellery, discounts, and promotions can drive sales for your business and allow you to capitalise on the festive demand.  10. Festive Kurta Sets   Research conducted by YouGov and Amazon Ads states that 62% of online Indian shoppers are prepared to spend more this Diwali (2024) than last year.  Why not add a touch of elegance by offering trending kurta sets?  Listing festive clothing can be a boon for your eCommerce business this Diwali, especially for last-minute shoppers.  Pro tip: Use festive-specific overlays to capture your customer's attention and increase CTRs for your eCommerce business. For example, use 'gifts for her' overlays in the women's category smart ads and vice-versa.  11. Puja Accessories One of the most selling Diwali products is puja accessories, and listing them on your eCommerce website can generate a good revenue for your business.  Diwali, the festival of lights, requires a perfect puja setup. You can cater to the massive demand by selling a variety of puja accessories that hold significance for every Indian and unlock the potential for your business.  Here are some of the primary puja accessories that have high sales during this Festival of Lights: Aarti thali Kumkum Coconut Padma Lakshmi idol Clay lamps or paper machine lamps Coins Flowers 12. Silver or Gold Coins It is considered auspicious to buy silver and gold jewellery or coins on the first day of Diwali, i.e., Dhanteras..  According to the Economic Times, hallmarked gold coins see a 35-80% surge on the eCommerce platforms.  Offer a diverse collection of coins in different weights and designs. This will cater to all market segments. Offer your coins in attractive Diwali-themed packaging to your customers.  Additionally, provide your customers with options to engrave names or special messages on the coins, making these coins perfect and ideal for gifting them to their loved ones. 13. Air Purifiers Although Diwali is a festival of lights and joy, the smoke emitted during this festivity by the burning of crackers increases air pollution. Due to the release of harmful gases and pollutants in the air, the atmosphere around this time is misty. Selling air purifiers is a smart business strategy that can boost sales for your online business.  With increased awareness about air quality and concern among the public, the demand for air purifiers has risen tremendously in the past few years. Moreover, gifting an air purifier to your dear ones makes it a thoughtful and practical Diwali gift.   14. Portable Bluetooth Speakers As Diwali honours the Hindu goddess of wealth, Lakshmi, this season is also known for setting the mood for get-togethers in Indian communities. The entire festive season involves reunions, dinners, card parties, and the exchange of gifts.   Listing portable Bluetooth speakers this Diwali can potentially increase your sales and revenue, as they could be the perfect gift or addition to your customers' homes. Are you ready to make your customers groove? Do not overlook listing this item for your eCommerce business.  15. Diwan Sets Diwan set offers the perfect blend of comfort and style, making it a must-have if you need additional seating or have empty places to fill. These sets elevate your decor and serve as an irresistible addition to any festive home makeover.  Listing these diwan sets for your eCommerce business enables your customers to create a cosy and inviting atmosphere in their living rooms.  16. Cushion Covers Cushion covers are one of the versatile decor elements for every home. These covers add comfort while elevating aesthetics.  This Diwali, allow your customers to buy these cushion covers on your eCommerce website. These covers protect and beautify your cushions to showcase style.  Pro tip: Create a sense of urgency with Diwali-specific discounts or free shipping promotions to drive sales.   17. Wooden Pooja Chowki Wooden chowki is an essential puja accessory. This chowki serves as a platform to place your idols and create a sacred space for your devotional practices.  As Diwali is the most auspicious day for invoking goddess Lakshmi’s divine presence, offering these products at a discounted price can benefit your eCommerce business.  Ensure the chowkis are crafted from premium wood and blend traditional design with modern aesthetics. This will help you cater to your customers’ varied tastes.  18. Aromatherapy Diffusers Who does not want to fill their homes with soothing scents amidst Diwali celebrations? Aromatherapy diffusers set the right mood and serve as stress-busters, specifically during the hectic Diwali days.   Thus, these products are considered among the best corporate Diwali gifts.  Look no further than selling aromatherapy diffusers that many people potentially buy on Diwali days for use for themselves or as gifts to their loved ones.  19. Kitchen Utensils During this festive season, Indian families gather to create memories and make mouth-watering delicacies to savour. For this, a lot of people shop around to get the best utensils to cook and serve the food. Furthermore, on Dhanteras, many people buy new utensils as a symbol of wealth and prosperity. Many Indians consider purchasing silver, gold, copper, and steel utensils auspicious and associate them with protection against the ill. Make the best of this opportunity and generate more revenue for your eCommerce business by selling kitchen utensils.  Pro tip: Create Diwali-themed product bundles. For instance, pair a kadai with a set of festive serving bowls and a recipe book for traditional sweets. Additionally, wrapping your products in Diwali-themed packaging can attract more customers. 20. LED Smart Lights and Bulbs In this digitalised world, people are opting for smart bulbs instead of static lighting. These lights allow users to change the colours and brightness to match the festive spirit.  Customers mostly opt for these smart LEDs because they are much more energy-efficient and can be controlled with smartphone apps. The convenience of turning these lights on and off from anywhere in your home is driving the demand for smart LED lighting.  With this growing trend towards smart homes, selling LED smart lights can light up your sales this season.  Pro tip: Motivate your customers to buy smart LED lights. Do this by crafting educational or how-to guides that help your customers create the perfect Diwali ambience with smart lighting.  Start Your Brand with ZOP This Festive Season! If you've been on the fence about starting your own D2C venture, there's never been a better time. Establishing the footprints of your D2C brand by collaborating with a D2C discovery platform is an excellent way to get discovered by thousands of Indian shoppers.  You can try ZOP powered by Shiporocket, which works unlike traditional marketplaces. This platform provides an exceptional shopping experience to your customers by offering them single-click checkout, robust after-sales customer support, and trustworthy express shipping.  There are ample reasons you should participate in this new era of eCommerce with ZOP, such as: Builds a direct connection with your customers, unlike in conventional marketplaces. Reduces the likelihood of abandoned carts. Improves engagement with buyers by encouraging them to share their stories, as ZOP does not involve any middlemen. Increases your sales by offering your customers personalised products, competitive pricing, and robust customer support Join the ZOP club powered by Shiprocket. More than 100 brands have already changed their fortune. What are you waiting for? For any queries, feel free to reach out to ZOP at support@zop.in.  Conclusion Make the most of this festive season and generate significant profits by amplifying your eCommerce sales. All the products mentioned in this article can potentially increase your revenue by 5x, especially if you list your products on ZOP.  Still figuring out how to drive sales? Diwali is the perfect time to sell the products discussed in the article. Light up your eCommerce store with these trending Diwali products, and watch your sales sparkle this season!

20 Diwali Gifts to Lighten Your Celebrations

Diwali, the festival of lights, is the most awaited time of the year for Indians. It is the time to meet and greet your loved ones, exchange gifts, and make merry. The markets are filled with a variety of gift hampers as well as decorative items ahead of the festivities and so are the online stores.  With the markets bustling with crowds and pollution levels at their peak, it is best to shop online. Many online stores, such as ZOP, are offering a wide range of beautiful Diwali gifts to add joy to your festivities. You may browse through them to pick thoughtful gifts for your loved ones. This blog shares a list of 20 radiant Diwali gift ideas to make the task easier for you. Read on to find out!   Diwali Gifts For Your Loved Ones: Top 20 Picks Here are some of the top gifting options for Diwali: Scented Candles and Diyas Scented candles have emerged as a popular gifting item. You will find different types of beautifully designed scented candles in exquisite packaging which makes them a perfect gifting item for the special occasion. Infused with soothing fragrances, they add a touch of sophistication to modern houses and are thus loved by all.  Intricately designed diyas, on the other hand, embody the essence of Diwali and add to the festive charm. You will find diya sets in vibrant colours and traditional motifs. You may pick small sets as an add-on to your main gift or go for bigger ones if you are looking for gifts that boast tradition. Decorative Lanterns Lanterns are aesthetically appealing and also echo the spirit of Diwali. You can gift beautiful handmade lanterns, glass lanterns or even paper lanterns in different colours and designs to your loved ones. They are excellent home decor items; your friends and relatives would love to receive them. What can be a better choice for the Festival of lights? Silver Coins and Idols Silver coins with the images of Goddess Lakshmi and Lord Ganesha engraved on them are considered to be auspicious Diwali gifts. There is a tradition of offering prayers to them during the festival to bring joy and prosperity. Similarly, small silver or brass idols of deities are also an apt gift for the festival. They are seen as a blessing, which is why people love receiving them. Ethnic Wear Diwali is the perfect occasion to gift elegant ethnic wear. There is a diverse range when it comes to choosing ethnic wear for women. You may go for a saree, lehenga, kurti, suit, or fusion wear. A graceful kurta or kurta pyjama set makes for an ideal gift for men. You may even find festive gift packs that include ethnic wear combined with matching accessories such as bags, earrings, or footwear. Dry Fruits Trays and Hampers As dry fruits are associated with health and vitality, they make for a thoughtful gift. With Diwali coinciding with the onset of winter, when consuming dry fruits is recommended to boost immunity, they prove to be perfect for the occasion. You will find beautifully designed dry fruit trays and baskets in the local markets as well as online. You may pick these in bulk and add dry fruits and nuts of your choice to make gift packs or select ready-made ones. Personalised Gifts You can make this Diwali extra special for your loved ones by sending personalized gifts to them. There are numerous options when it comes to these gifts. You can go for a personalised pillow with their pictures, engraved photo frame or custom mugs. You may even give jewellery pieces with their initials or name. Such gifts reflect care and effort. Chocolate Hampers If you are visiting a friend or relative who has kids then do not forget to take along a chocolate hamper. You will find all kinds of big and small chocolate hampers during the festive season. Special Diwali-themed packages are also available. Spiritual Books and Journals Spiritual books can be a meaningful gift for those who love reading about spiritual practices and exploring the deeper meaning of life. They will be delighted to receive these books. Beautifully designed journals also make for a lovely Diwali gift especially for those who love self-reflecting. These gifts can contribute to their spiritual as well as personal growth. Skincare Sets Skincare sets are another excellent gifting option. They are available in different sizes with various products including moisturisers, face packs, night creams, bathing salts, and more. Gift a rejuvenating self-care experience by sending across skincare hampers to your loved ones. Indoor Plants These are a perfect gift for those who love decorating their place with indoor plants. You may visit a nearby nursery or surf through an online store to pick fresh houseplants as well as beautifully designed planters. Money plants, snake plants, peace lilies, areca palm and lucky bamboo are among some good options when it comes to indoor plants. They are known to bring positive energy into homes in addition to enhancing their ambience. Kitchen Appliances If you have an adequate budget, then you may gift useful kitchen appliances to your family members, employees and others. You may choose between air fryers, blenders, and coffee machines, among other things. It is recommended to look for quality products from reputed brands that offer warranty. Personalised Stationery If you are looking for Diwali gifts for your kids or those of your neighbours or relatives then stationery items are an excellent choice. From vibrant notepads and diaries to pen holders and study lamps – there are several options to choose from. You can get them customised to add a special touch. After all, you are gifting them on a special occasion. Sweets Sweets are an essential part of Diwali celebrations. If you want to keep it simple then a box of sweets can be the best gifting option. Try to find out which sweets they like and pick exactly those to make them feel special. The markets are flooded with beautifully designed Diwali-themed boxes with delicious traditional Indian sweets such as kaju katli, rasgulla and barfi around this time. Puja Thali Sets Diwali puja cannot be completed without a puja thali, which makes an excellent gift for the festive season. You will find these in different designs and shapes. A small incense holder, containers for kumkum flowers, and diyas are usually affixed to these intricately designed thalis. Depending on your budget, you may choose between silver, brass, or steel puja thalis. Bed Sheets and Comforters Luxurious bed sheets and comforters make for an ideal Diwali gift for friends and family. These are available in a number of prints, colours and materials. It is a good idea to look for ones in rich, festive colours such as red, gold and purple. You may choose the material depending on your budget from best home decor category. The ones in cotton are economical compared to those available in silk. Jewellery Pieces If you are looking for a Diwali gift for your partner, parents or siblings, then jewellery pieces are an excellent option. From simple bracelets to intricate neckpieces – there is a wide variety to fit different styles and budgets. This timeless gift is perfect to uplift the spirit of the festival. Crockery Items Crockery sets make a practical yet stylish Diwali gift. These are especially a great choice for those who love hosting dinners and parties. You can choose between elegant dinnerware, beautiful pudding sets, and designer cutlery. Crockery items are available in different price ranges. Oil Diffusers Oil diffusers create a calm and fragrant atmosphere at home. They have become a popular gifting item during the Diwali season. You will find both electric and non-electric oil diffusers in numerous shapes, sizes and designs in the market. Don’t forget to club them with small bottles of aroma oils to make a beautiful Diwali gift hamper. Show Pieces You can never go wrong with a gorgeous show piece when it comes to gifting. You may choose between elegantly designed flower vases, vibrant wall hangings, decorative figurines, and more.  You will find an extensive selection of different materials, including brass, crystal, and ceramic. Look for ones that are symbolic of good luck and prosperity, such as laughing Buddha, elephant figurines, and money trees. Gift Cards If you are not sure what to gift to your loved ones or do not have enough time to shop then giving a gift card is an excellent idea. You can give them a gift card from their favourite online platform so that they can shop whatever they like. This way, they can get what they really want for Diwali. Shiprocket ZOP: Your Ultimate Store for Diwali Purchase Gifting during Diwali is a way to spread happiness and love. However, choosing appropriate gifts demands substantial time and effort. You can simplify the process by shopping with Shiprocket ZOP. Consider it your go-to online store for festive purchases. It offers a comprehensive selection of products, from decorative items to stylish apparel and gift sets. By offering a huge variety, we take care of all your Diwali gifting needs. ZOP has a user-friendly interface that offers a seamless shopping experience. You can browse through its clearly defined categories to ensure you find the items quickly and easily. With the festival approaching, you will find attractive deals on different items on the platform. ZOP makes sure your purchases reach you timely and safely. You can also get them delivered directly to your loved ones through the online store.  Conclusion Exchanging gifts is one of the most cherished traditions of Diwali. The aforementioned Diwali gifts are perfect for the occasion. Whether you are looking for something to express gratitude or to spread joy simply, you will find a suitable gift in the aforementioned list.  Lanterns, diyas, silver coins, and idols of gods and goddesses reflect the essence of Diwali and are thus popular gifting items during this time. Crockery, bedsheets, dry fruit hampers, and planters are also quite sought after. You will find a vast collection online. Go check it out and start shopping!

20 Emerging Indian D2C Brands to Watch Out For in 2024

With over 200 million people shopping online, India is now the third-largest eCommerce market in the world! The direct-to-consumer (D2C) shopping trend is growing fast, and it’s expected to reach a whopping $100 billion by 2025. This exciting growth is driven by more people having access to the internet, better online shopping experiences, and a new generation of shoppers eager to try fresh and innovative products. As traditional brand loyalty fades, these new D2C brands are stepping in, offering unique, personalised products that fit perfectly with the changing needs of Indian consumers like you! Let’s look into some of the most popular D2C brands making waves in the country! Top 20 Indian D2C Brands on the Rise Check out these 20 top D2C brands in India! boAt Started in 2016 by Aman Gupta and Sameer Mehta, boAt makes cool audio products like earphones, headphones, and speakers. You can find their stuff on their website and other eCommerce platforms. In 2022, they raised about $61 million from investors but decided to put their IPO plans on hold. Although their profit dipped by 20% in FY22, their revenue surged by 117.5%, reaching INR 2,886.4 crore. 82°E Launched in 2021 by Bollywood stars Deepika Padukone and Jigar Shah, 82°E is a D2C personal care brand that offers skincare products like moisturisers, face oil, cleansers, and sunscreen. They raised $7.5 million in seed funding in 2022 and even have an R&D lab in Bengaluru. Anveya Living Founded in 2018 by Saurav Patnaik and Vivek Singh, Anveya Living focuses on sustainable hair and skin care products. They launched some flagship products like Colorisma and Curlvana and achieved INR 11.7 crore in revenue in FY22.  Alphavedic Started in 2019 by Shrey Jain and Shruti Khare, Alphavedic is a bootstrapped startup offering Ayurvedic beauty and personal care items. They sell their products on their own website and popular platforms like Amazon, Nykaa, and Flipkart. Atomberg Founded in 2012 by Manoj Meena and Sibabrata Das, Atomberg makes energy-efficient fans and appliances like mixer grinders. They have over 400 service centers in India and recently raised $86 million in 2023. Arata Arata, founded in 2017 by Dhruv Madhok and Dhruv Bhasin, started with a homemade hair gel and has since expanded into a range of chemical-free beauty and skincare products. They have served over 5 lakh customers and are committed to sustainability with recycled packaging. Beco Launched in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, Beco is a sustainable brand that makes eco-friendly kitchen, home, and personal care products. They raised $3 million in 2022 and are expanding their retail presence. Bacca Bucci Founded in 2015 by Anuj Nevatia and Natwar Agrawal, Bacca Bucci is a D2C footwear brand that also offers belts, wallets, and toiletry bags. They use AI in their manufacturing process and sell primarily online. Bewakoof Started in 2012 by Prabhkiran Singh and Siddharth Munot, Bewakoof offers quirky clothing, accessories, and merchandise in partnership with popular franchises like Marvel and Disney. They’ve raised a total of INR 23.6 million and aim for INR 2000 crore in sales by 2025. Beyoung Founded in 2018 by the Soni siblings and Shankar Mali, Beyoung is a D2C fashion brand that offers trendy clothing. They plan to open over 100 offline stores across India. Bluestone Bluestone, started in 2011, offers a wide range of jewellery and operates both online and offline. They recently secured $30 million in funding, valuing the company at $410 million. BlissClub Launched in 2020 by Minu Margeret, BlissClub is a D2C activewear brand for women that’s grown 25x in sales in just a year. They’ve raised $17.25 million to date and offer a rewards programme for loyal customers. BoldFit BoldFit, founded in 2018 by Pallav Bihani, offers a variety of nutritional supplements and fitness equipment. They’ve created over 400 products and served more than 2.5 million customers. Bombay Shirt Company Started in 2012 by Akshay Narvekar, Bombay Shirt Company offers custom-made clothing for men and women. They’re present in India, Dubai, and New York and have raised $11 million so far. Bombay Shaving Company Founded in 2016, Bombay Shaving Company started with men’s grooming products but now offers a variety of personal care items for everyone. They’ve raised $45.6 million and served over 3 million customers. Boult Boult, founded in 2017 by Varun and Tarun Gupta, is a D2C audio brand offering products like earphones, headphones, and speakers. They plan to expand to the US and Europe by 2025. Chaayos Founded in 2012, Chaayos offers a wide variety of teas and snacks. They’ve raised $85.5 million and continue to expand their presence with both online and offline sales. Chumbak Started in 2010 by Vivek Prabhakar and Shubhra Chadda, Chumbak is a lifestyle D2C brand known for its colourful home decor and accessories. They plan to expand to over 100 stores in the next couple of years. Snitch Snitch, founded in 2019 by Siddharth R Dungarwal, is a men’s fashion D2C brand that pivoted online during the pandemic. They’ve been featured on Shark Tank India and have ambitious expansion plans. Foxtale Foxtale, founded in 2021 by Romita Mazumdar, offers beauty and personal care products. They have a strong presence in offline retail and have raised over $18 million to date. Find The Rising Stars on ZOP: Shop From The Indian D2C Brands Welcome to Zop, your go-to place for discovering and shopping for the best direct-to-consumer (D2C) brands and unique artisanal products from all over India. At Zop, we’re all about making connections. The D2C model has changed the way you shop by cutting out the middleman, which means better prices, more personalised products, and great customer service. Zop is a platform that connects you directly with the brands you love and helps new D2C brands share their stories and get closer to their customers. What We Offer? Zop isn’t your usual marketplace; it’s a first-of-its-kind D2C discovery platform where: For shoppers, it’s a space to explore and discover a handpicked selection of products from D2C brands created by passionate entrepreneurs across India. For brands, it’s a chance to share their journey, the inspiration behind their products, and connect directly with thousands of Indian shoppers. The platform gives you a top-notch shopping experience, thanks to Shiprocket, with easy one-click checkout, reliable express shipping, and smooth support after your purchase. At Zop, we’ve got a little something for everyone, carefully picked to match what you’re looking for. So, join us on this fun journey—find unique products and be part of this new way to shop! The ZOP Impact 100+ Unique Brands 25,000+ Curated Styles 1,000+ Fresh Looks Weekly Happy shopping at Zop! Your next favourite find is just a click away. Conclusion  India's D2C scene is full of excitement, with brands bringing fresh ideas and products straight to you. Be it advanced tech gadgets, stylish fashion, or eco-friendly home goods, these brands are altering the way you shop by offering better prices, more personalised experiences, and superior customer service. They're making it a breeze to find products that fit your needs and style, all while delivering quality and convenience. As India's eCommerce market is expanding day by day, these prominent, rising D2C brands are making a noticeable impact. So, if you're looking for something new and unique, Zop is the perfect place to discover such exciting brands.

Finding the Best Earbuds Under 2000: Top Picks and Buying Tips

Finding the perfect pair of earbuds under 2000 can be a challenge, but it’s definitely achievable. With so many options on the market today, balancing sound quality, comfort, and durability within this budget requires careful consideration. Whether you're a music lover, podcast enthusiast, or someone who needs reliable earbuds for workouts, there are several fantastic budget-friendly options.  This blog will explore the top picks for earbuds under Rs. 2000 and provide practical tips to help you choose the right one. These earpieces not only deliver excellent sound performance but also come equipped with modern features like Bluetooth connectivity, decent battery life, and ergonomic designs—all without going beyond your budget. Top 10 Earbuds Under 2000 in India: Best Options for Your Budget Here are the top 10 earbuds you can find under Rs. 2000 in India. DwOTS 717 Earbuds DwOTS 717 earbuds come with low latency, fast charging, and 52 hours of music playtime, catering to all your needs. They also have SONIC SHIELD and quad-mic ENC to remove background noise, and clear voice calls. They also make your gaming sessions more immersive than ever before. They have a unique sliding design, are fashionable, and come in eye-catching colours. These include blue, white, black, and green. It’s compatible with both Android and iOS devices.  Price: Rs. 1,399 DwOTS 535 (White) Earbuds DwOTS 535 Earbuds bring you a complete blend of style and substance with good bass and 50ms super low latency. With the charging TWS feature and hyper boost, you get 240 minutes of high-fidelity sound in just 10 minutes. It’s available in four different colours, including moss green, jade black, cotton white, and maya blue.  Price: Rs. 1,499 DwOTS 323-In-Ear Detection For Smart Music Control Charcoal Grey Available in charcoal grey and black colour, this DwOTS earbud comes with an in-ear detection feature. It sports a sleek design and offers superior sound quality. Other key features of DwOTS 323 include noise cancellation, long battery life, and ergonomic fit.  Price: Rs. 999 DwOTS 525 Earbuds DwOTS 525 Earbuds promise uncompromised sound with 2+1 EQ modes and bass boom. These earbuds are specially designed to be used in gaming mode with 40ms low latency and quad mic ENC. It also offers unparalleled audio fidelity. You can also take calls with zero background noise or lag. Navigation is a breeze with sensory touch controls. You also get 150 minutes of playtime with just 15 minutes of charging, boasting an overall playtime of 52 hours. Durability is the key highlight of these earbuds with IPX5 water and sweat resistance. They are available in four different colours, including sienna red, oslo grey, seafoam green, and void black.  Price: 1,299 DwOTS 545 (Grey) Earbuds DwOTS 545 Earbuds feature a sleek design and 45ms super low latency for the best environmental noise cancellation. The hyper-boost technology enables you to enjoy 150 minutes of playtime with just 10 minutes of charging. They support three equaliser modes, allowing you to tailor your audio experience. They are also IPX5 water and sweat-resistant. They are available in three attractive colours, including serene blue, frosted white, and tinsel grey.  Price: Rs. 1,399 DwOTS Trans DwOTS Trans Wireless Bluetooth Earbuds are truly the best deal for earbuds under Rs. 2,000. They are available in Persian blue, jet black, ivory white, and lime green. They offer an impressive 24 hours of music playtime with premium sound quality. They're also equipped with a Type-C charging interface and a digital battery indicator for superior convenience. They come with instant auto-connect functionality and integrate a voice assistant. They are also IPX4 water—and sweat-resistant.  Price: Rs. 999 DwOTS 414 (Black) Earbuds DwOTS 414 Earbuds are available in metallic black and grey colours. They feature deep bass, 45ms low latency sound, 52 hours of music playtime, and hyper boost charging. You can enjoy seamless wireless connectivity with instant auto-connect, integrated voice assistant, and Bluetooth V5.3. These earbuds come with IPX5 water and sweat resistance. They enable you to customise your audio experience with dedicated EQ modes – bass, theatre, and balanced.  Price: Rs. 1,999 DwOTS Trans (Green) Earbuds DwOTS Trans (Green) Earbuds are also available in ivory white colour. It comes with a unique transparent charging case to give it a more stylish look. You can enjoy uninterrupted entertainment throughout the day with 24 hours of playtime. They offer a powerful audio experience with sharp treble and punchy bass that’s backed by bass boom. A battery indicator with an LED display enables you to easily check the battery percentage. They offer quick connectivity with Bluetooth V5.1, instant auto-connect, and voice assistant. They also ensure clear conversations, quick and hyper-boost charging with type-C technology, and minimal downtime.  Price: Rs. 999 DwOTS Muze Earbuds DwOTS Muze Earbuds come in an elegant design and colours – flamingo pink, smokey silver, and metal black. These earbuds feature a 13mm balanced sound bass boom to give you an audio experience like never before. You can enjoy 120 minutes of playtime with just 15 minutes of hyper-boost charging. They are perfect for gaming with 50ms low latency sound, while voice assistant integration makes multitasking easy. Other key features include 30 hours of playtime, instant auto-connect with both Android and iOS devices, IPX5 water and sweat resistance, and a unique and durable design.  Price: Rs. 1,499 DwOTS 515 Earbuds DwOTS 515 Earbuds are available in striking four colours, including aqua blue, sapphire blue, raven black, and pearl white. The highlight of these earbuds is the state-of-the-art Sonic Shield AI-environmental noise cancellation feature. Hyper boost charging technology gives you a non-stop 50 hours of music playtime on a single charge. They boost your gaming experience with nFS 50ms low latency sound and superior audio quality with 10mm bass boom X real drivers. Other key features of these earbuds include voice assistant and instant auto-connect. Price: Rs. 1,149 Essential Tips for Choosing the Perfect Wireless Bluetooth Earbuds Let’s explore some of the most common factors you should consider to choose the perfect pair of wireless Bluetooth earbuds. Sound quality A codec determines how audio is transmitted from the source to your wireless earphones over Bluetooth. It encodes and decodes digital audio signals for quick and reliable wireless transmissions. Most cheaper wireless options support only low complexity sub-band or SBC codec. This divides frequencies into multiple bands and encodes them separately. This process delays audio transmission since it takes a lot of time to transmit data. These earphones also don’t support higher bitrate audio, and you’ll find high-resolution music often sounds flat on them. The delay in audio transmission is most noticeable when you’re playing games or watching videos, where the audio lags behind the video. You should look for a pair of wireless earphones that support codecs, including aptX, aptX HD and LDAC 900. These codecs are comparatively better than SBC codecs due to their lower latency. They also support faster bitrate. However, these codecs are still lossy. It means they may still lose some sound quality.  Battery life If a wireless earphone comes with a battery life of 10 to 12 hours, you should expect the real-world performance to be lower by at least an hour or two. Moreover, the batteries of some basic wireless earphones may wear out quite quickly, drastically reducing their lifespan. Make sure you check the battery life when you choose a pair of wireless Bluetooth earphones. A good and long-lasting battery life can enable you to use them without any interruptions for a day or even more. You should also make sure that the charging case of the earphones can hold a sufficient charge and can charge the earbuds multiple times without recharging the case itself. Right ear tips Ear tips are an important part of every wireless earphone, available in different shapes and sizes. However, some of them don’t come with silicon ear tips, which can let in outside noise or sound. Though you can use third-party silicon ear tips available in the market, they may make your wireless earphones bulky and difficult to fit in the charging case.  Controls  Similar to right ear tips on your wireless earphones, having controls can also bring you a lot of comfort. There are two types of controls on earphones – the buttons in the earbuds or the control pads. They enable you to give voice commands, change your music volume, and even receive calls. Some wireless earphone models even automatically pause the music when you pull out an earpiece from your ears.  Controls are one of the most important factors you should consider when picking a wireless earphone. If your earphones lack controls, you may have to operate everything directly from your smartphone, making them difficult and not very handy to use. You should also make sure not to pick an earphone with oversensitive controls. Earphones with oversensitive controls can lead to undesired actions when you touch them mistakenly.  Noise cancellation A majority of wireless earphones support noise-cancellation features. It means you don’t have to listen to music at abnormally high volumes to block out the outside noise. You can turn it down to comfortable and enjoyable levels. Though noise cancellation is a great feature that significantly improves the audio experience, it can drain the battery quickly. Most earphones with a noise-cancellation feature also have a ‘hear-through’ feature. A single touch enables you to listen to what other people around you are saying without removing the earphones.  Price It goes without saying that the price will always be one of the most important factors to consider when choosing a wireless earphone. Though a good pair of wireless Bluetooth earphones will not come at a bargain price, the price should still be justifiable depending on the features, quality, and durability. If the price is too high, make sure to check if it comes with any special features. You can compare alternative options and see if you can find similar features in a slightly lower-priced earphone. Volume Another important factor you should consider – the volume of the wireless earphones – if you want to enjoy a delightful audio experience. If you prefer listening to music at high volume and bass, you should make sure the wireless earphones you choose support them.  Microphone  A microphone is one of the most important parts of wireless Bluetooth earphones. After listening to music, earphones are most commonly used for taking calls. You must check the sound quality and noise cancellation while on a call. Make sure the sound is clearly audible to you and the other person on call. You should also check whether there are any interruptions or disturbances on either end of the call and indoor and outdoor volume levels.  Compact and lightweight Wireless earphones are only comfortable to use when they are compact and lightweight. In addition to the design of the earphone, you should consider its compactness and overall weight to ensure an enjoyable audio experience for several hours without hurting your ears.  ZOP: Find Your Perfect Pair of Affordable and Best Earbuds ZOP, backed by Shiprocket, is your ultimate destination for discovering and shopping the best direct-to-consumer (D2C) brands for wireless Bluetooth earphones from across India. It offers you better prices, personalised products, and superior customer support service. As a one-of-a-kind platform for discovering a curated list of products, it brings you closer to your favourite electronics. Here, you can find your perfect pair of affordable earphones in your budget.  In addition to wireless earphones, you can also shop for a diverse range of products in different categories, including women’s fashion, beauty, snacks, sweets, home decor, men’s fashion, health and well, and more.  Conclusion Choosing the best earbuds under 2000 doesn’t mean compromising on quality. From immersive sound to long battery life and advanced features like water resistance and noise isolation, many affordable earbuds now offer a premium experience. You can find earbuds that perfectly match your needs by focusing on key factors such as sound performance, comfort, battery life, and connectivity. Budget-friendly earbuds are continually improving, allowing you to enjoy high-quality audio at an affordable price.

Celebrate Diwali in Stylish and Trendy Outfits

Diwali is just around the corner. It is known for its rich traditions and spirited festivities, and we celebrate different forms of energy as we celebrate Maa Durga. Other than the cultural significance of Diwali, it is also the perfect time to flaunt your style, as the latest Diwali outfit trends include combining elegance with a modern twist. This blog explores trending festival outfits and provides tips on selecting the perfect style. Whether you are looking for luxurious fabrics, vibrant colours, or fusion fashion, ZOP has got you covered.  Embrace the Festive Spirit: Latest Diwali Trends and How to Choose the Right Style Diwali is a celebration filled with tradition, colour, and joy. Festivals fashion is involves exciting trends that blend classic and timeless elements with contemporary flair. Here's how you can embrace these trends while choosing the perfect style for your stunning festive look: Explore the trends: Vibrant colours: Diwali is all about bright and bold colours. Expect to see vivid reds, deep blues, lively yellows, and some pastels as well. These colours truly present the festive spirit and add flair to your outfits. Try to mix and match shades to create a unique look. Fabrics: Fabrics like chiffon, silk, and velvet are fashionable as they bring a touch of elegance to traditional outfits. These fabrics look stunning and are comfortable while allowing you to dance with ease. You can add layered fabrics or create outfits from intricate textures for a modern twist. Fusion fashion: Mixing traditional elements with contemporary designs is the latest trend, just like a saree paired with a trendy crop top or a lehenga with a jacket. Fusion wear helps you to add tradition to a modern outfit. Choose the right style: Understand the occasion: Style yourself differently for each of the nine nights. For dance nights and gatherings, choose a stylish yet comfortable outfit. A flowy lehenga or an anarkali with lots of room to move will be ideal. You can choose a saree or embellished/embroidered lehengas for more formal occasions or events. Elevate your personal style: Your outfit should elevate and reflect your personal style and personality. If you like classic looks, choose timeless lehengas and sarees with traditional embroidery. If you want modern styles, look for outfits with cuts and fusion elements. Choose the accessories with the outfits wisely based on your personal choice. Comfort is important: Comfort is important to dance all night for these nine nights. Choose fabrics that are breathable and designs that fit well. Ensure your outfit allows free movement, comfort, and style to nail your festive look and enjoy every moment to the fullest. Top Diwali Outfits for Women Diwali is the perfect time to show your style with outfits that are a mix of traditional and contemporary flair. Whether you are attending festive parties, or visiting temples, here are some top dress ideas for you to shine through the celebrations. Lehenga choli: A classic lehenga choli for doing garba during Diwali never goes out of style. The combination of a flared skirt, known as a lehenga, with a matching or contrasting top, known as a choli, is perfect for dancing and twirling. Choose vibrant fabrics like silk and festive colours with intricate designs or embroidery to add a festive touch. You can wear traditional jhumkas and add a clutch to complete the look. Saree: A saree remains a timeless choice for festive occasions. For Diwali, try to opt for sarees in bright and bold colours and rich and luxurious fabrics like organza, tissue, georgette, or silk. You can also choose traditional prints on sarees or embellished sarees with sequins or zari work. A saree is an elegant and safe outfit idea, so try to experiment with draping styles or a modern blouse to stand out in the crowd and give it a modern twist. Anarkali suit set: Anarkalis suits are famous for their flowy fabrics and intricate detailing. They are apt for both formal events and dance nights. Choose an anarkali with embroidered borders and a flowing skirt made of fabrics like georgette or chiffon. A matching or contrasting dupatta with the anarkali with embroidery or detailing can also enhance your look. Salwar suit: A traditional salwar suit is a versatile outfit that can be traditional and trendy. Choose a salwar suit with intricate, delicate embroidery and festive prints. Go for fabrics like silk or chiffon to add elegance to the outfit, with a matching dupatta to complete the look. Sharara set: Sharara sets are popular as they provide comfort and elegance. It includes flared pants, known as a sharara, with a matching kurta and dupatta. Choose a vibrant coloured sharara made of fabrics like silk, organza, tissue, or cotton. Complete the look with a statement jewellery piece and a stylish clutch. Indo-Western/fusion wear: Fusion wear is an ideal choice to look traditional yet modern. Combine a classic saree with a crop top or a lehenga with a trendy jacket. Fusion outfits are a blend of traditional elements with contemporary designs, which makes them perfect for those who want to stand out in the crowd with style. Kurta with palazzo pants: If you want a relaxed yet festive look, choose a kurta with palazzo pants. This outfit is comfortable and stylish, which makes it perfect for long, lengthy nights of dancing and celebrations. Choose kurtas with festive and vibrant prints or embellishments and palazzos in matching or contrasting colours. Ethnic gown: If you want to wear something different than others, then consider an ethnic gown. These gowns have traditional embroidery and are made of luxurious fabrics. Choose a gown with a fitted top and a flowing skirt to create an elegant and sophisticated look for any festival Peplum top and skirt: A peplum top and skirt combination is considered fashionable and festive. Choose a peplum top with detailed embroidery matched with a flared skirt, which creates a balanced and stylish look. Ensure the fabric is soft and comfortable and choose a bold-colour outfit to stand out.  Dhoti set: A dhoti set is a contemporary yet stylish choice for Diwali. This outfit is a modern twist on the traditional dhoti, paired with a crop top or asymmetrical kurta. Choose fabrics like satin or silk in bright and festive colours. This look is perfect for those who want to blend traditional and modern styles easily. Elevate Your Diwali Style with Festive Collection: Find Your Perfect Look At ZOP As the Diwali festivities are approaching, it's time to take your style to the next level. There is an exclusive Diwali collection on ZOP enliven the festive spirit. Whether you like the traditional charm of lehengas or the modern elegance of fusion wear, ZOP's latest collection offers you something for every taste and occasion. ZOP has curated a selection that includes vibrant sarees, intricate lehengas, stylish anarkalis, suits, etc., and each piece is selected and designed with attention to detail to help you stand out this Festival Season. Whether you are attending a grand celebration or an intimate gathering, ZOP has the perfect outfits to make you feel festive and fabulous. Some of the collection is linked below for you to explore. You can visit ZOP for more and discover the latest trends and outfits that will make your festivals unforgettable. -        1-minute ready to wear maroon georgette saree -        1-minute ready to wear yellow Krishna organza silk saree -        4-tier skirt and top set -        Mirror work embroidery crop top and skirt  -        Floral print peplum top with bell bottom -        Black Anarkali gown    -        Green colour silk kurta, sharara, and dupatta set: -        Purple a-line kurta, sharara, and dupatta with fancy potli: -        Mint green flared and frill gown Conclusion Embrace your festive spirit this Diwali with outfits that are a blend of tradition and modern flair. This year's trends are about luxurious fabrics, vibrant colours, and innovative fusion fashion, which allows you to stand out in every celebration. Are you ready to elevate your Diwali look? Discover ZOP's exclusive Diwali collection, which will perfectly capture the season's spirit. With a range of intricately designed lehengas, vibrant sarees, and stylish Anarkali, this guide will help you find something that makes you feel fabulous. Explore ZOP’s curated collection through the links provided to uncover the latest trends for a vibrant Festive wardrobe.

Navratri Style Guide for Men Outfit Ideas

People view Navratri as more than just a festival but a vibrant celebration of culture, tradition, and style. Navratri is celebrated for nine nights, and there are nine colours associated with these nine nights to represent different phases of festivities, celebrations, and cultural significance. These colours and outfits offer men a unique opportunity to express their fashion and festive spirit. Whether you are a fan of unique or classic kurtas, bold sherwanis, or fusion wear, this blog will help you navigate through each Navratri day with style. Navratri dress tips and outfit inspirations in this guide combine tradition, comfort, and a twist of modernity while making sure you look your best while dancing to the festive beats. Day 1 to Day 9: Color-Wise Outfit Inspiration Navratri is about celebrating the culture, spirit, and energy of Maa Durga. Each of the nine nights of Navratri is associated with specific colours, which signifies the different qualities and relevance of these colours. Dressing in these colours not only suits the festive spirit but also enhances the joy and celebration of the occasion. Here's a day-by-day colour-wise outfit inspiration to help you nail your Navratri look with style: Day 1 Yellow: Yellow represents enthusiasm and joy, which is perfect for the start of the celebration. Wear a yellow printed kurta with simple pyjamas, or layer a yellow waistcoat over a white kurta set for a more festive look. Wear kolhapuri sandals with it and accessorise with a pocket square. Day 2 Green: Green represents energy and growth. You can look bold with any green-shaded Pathani suit or wear a cotton kurta with cream pants for a stylish look. Pair these with a classic steel-banded watch and brown loafers. Day 3 Grey: Grey may seem muted and understated, but it can give you a urbane look—a grey asymmetrical kurta with black churidar or a grey Indo-Western jacket with white trousers. You can add black mojari for an elegant finish and add a black stone bracelet for a trendy look. Day 4 Orange: Orange brings warmth and vibrance. Wear a bright orange kurta with golden embroidery, white dhoti pants, or an orange Nehru jacket over a cream kurta set. Add a brooch for extra flair, and finish the look with ethnic sandals. Day 5 White: White signifies simplicity and purity. A white chikankari kurta with slim-fit trousers or a white sherwani with a dupatta will make for a regal look. Accessorise with a gold-coloured watch and tan or brown sandals for a traditional and sophisticated look.  For a playful vibe, go for a pair of maroon cargos with a white kurta shirt.  Day 6 Red: Red is the colour of power and passion. Choose a classic red kurta with a white churidar pant and add a red Nehru jacket for a classic look. You can also pair a red Nehru jacket with a beige kurta set for a contemporary flair. Pair tan leather sandals or jutti to complete the look. Day 7 Royal blue: Royal blue is the colour of elegance. Wear a royal blue bandh gala jacket with slim-fit trousers or a casual royal blue kurta set with white dhoti pants and traditional footwear. Day 8 Pink: For a simple yet suave look, wear a pastel pink kurta with beige dhoti pants or white trousers or a pink Nehru jacket with a white kurta-pyjama set. Add a coat chain for a chic and dapper look. Day 9 Purple: End your Navratri with style in purple. You can wear a deep purple kurta with gold embroidery and pair it with black or cream churidar pants. Or you can wear a bandh gala jacket with slim-fit black trousers for a striking and royal outfit. Traditional Choices: Kurtas, Sherwanis, and More When it comes to traditional outfits for Navratri, kurtas and sherwanis are timeless classics. You can opt for comfortable fabrics like cotton silk, silk, or linen for kurtas to wear during the day. Go for vibrant colours or traditional hues. Look for intricate embroidery on kurtas and pair them with straight pants or churidar for a classic look. You can also choose asymmetrical hemlines or layered kurtas for a more modern look. Sherwanis made of fabrics like silk, brocade, or velvet are appropriate for formal Navratri nights. Choose a stylish sherwani with intricate zari work or other embroidery. You can pair your sherwani with dhoti pants and churidar, and to complete the look, take a matching stole or shawl. You can get a traditional yet contemporary look by layering jackets or waistcoats over your kurta. Pick jackets that are in contrasting colours to your kurtas with subtle patterns. Look for some embroidered collars or buttons that add a sophisticated layer and warmth to your outfit. Other options for men in Navratri are Pathani suits and Jodhpuris. Pathani suits are comfortable options, whereas Jodhpuri provides a structured and regal look. You can pick earthy or vibrant tones to match the Navratri vibe. Footwear and Grooming Tips for Navratri Navratri isn't just about the perfect outfit—it's about the whole package! The right footwear and grooming can elevate your style to new heights this festive season. Let's explore some footwear and grooming tips and tricks to ensure that every detail reflects your festive spirit. Footwear tips: Traditional footwear: Choose mojaris, juttis, or kolhapuri sandals to match your traditional outfits like sherwanis, pathanis, or kurtas. Pick colours that complement your outfit, like black, tan, gold, brown, etc. Modern twist: For a modern and contemporary look, you can pair ethnic slip-ons or loafers with fusion wear. Comfort: Navratri includes a lot of dancing, so choose comfortable footwear that will provide you with adequate support and comfort. Grooming tips: Beard: A well-groomed beard or clean shave is important for enhancing overall appearance. Use beard oil for neatness and shine. Hair: Keep your hair neat and styled. For a classic slicked-back look, do a classic side part, which pairs well with traditional outfits. Skincare: Apply a light moisturiser for a fresh look. Dab on some perfume, but do not overdo it. The scent should be alluring and long-lasting, but it should not be overpowering. Accessories: Add a wristwatch or cufflinks to your outfit for a suave and classic look. ZOP: One-stop shop for all your Navratri Outfit inspirations Looking to make a statement this Navratri season? ZOP has you covered with the latest collection of festive outfits for every night of celebration. Whether you want to wear traditional kurtas, contemporary fusion wear, or accessories that will add the perfect touch to your outfit, ZOP has a diverse range to make sure that you will find something to match your style. So don't miss out on trendy looks this season. ZOP is your ultimate destination and one-stop shop for all the Navratri fashion. Conclusion With Navratri just around the corner, it's time to embrace the festive spirit with style. This blog offers day-by-day outfit inspirations and Navratri dress tips that fit the colours and celebratory mood. From traditional kurtas and sherwanis to modern twists and jackets and Pathani suits, there is a look that can suit every preference and occasion. Dazzle everyone around you with your fashionable Navratri wardrobe by pairing your outfit with the right footwear and grooming. With ZOP as your one-stop shop, your Navratri experience will be as exceptional as your outfits. From the latest trendy kurtas and sherwanis to unique fashion wear and eye-catching accessories, ZOP has got you covered. Welcome the season's spirit with ZOP and let your style shine as brightly as festive lights.

D2C Hair Care Brands: Your Guide to Gorgeous Hair

Who doesn't want healthy, shiny, and effortlessly beautiful hair? It might seem like an unattainable goal. It’s not! Gorgeous hair is not just a matter of good genes but also about using the right hair products. This blog will reveal the secret behind having healthy hair while recommending ten expert-approved hair care tips that will transform your hair care game. From choosing the perfect hair care products like shampoo and serum to mastering the art of trimming and washing your hair, these hair care products and tips will make your hair look best in no time. Get ready to give your hair the love they deserve! Ten Expert Hair Care Tips Healthy and vibrant hair doesn't always have to be a far-off fantasy. These ten expert-approved hair care tips and secrets will help you master the art of keeping your hair healthy, shiny, and strong. Choose the right shampoo and conditioner: It is important to use products that suit your hair type (oily, dry, curly, straight, etc.). The right shampoo and conditioner can cater to your hair's specific needs and concerns, like damage, volume, breakage, frizz, etc. Ensure you use sulphate-free soaps, as they are gentle for the scalp and hair. Some of the other basic things you can look for while selecting the right shampoo and conditioner are: For oily hair, choose a clarifying shampoo that removes the excess oil without reducing your natural moisture. For dry or damaged hair, look for hydrating shampoos and conditioners with natural oils, proteins, or keratin to lock in and restore the moisture. Use hair masks and oils: Use oils (like coconut oil, argan oil, castor oil, olive oil, etc.) and hair masks at regular intervals to deeply condition your hair and repair them from within. Ensure you apply oils to the ends of your hair to prevent dryness and split ends. For intense treatment, you can also leave a mask or oil overnight and rinse it out in the morning. Use a wide-toothed comb for wet hair: Wet hair is more sensitive, fragile, and prone to breakage. A wide-toothed comb on damp hair will gently detangle your hair without pulling or breaking it. To detangle wet hair, start combing from the ends and work your way up to the roots to prevent breakage and tugging. Avoid using a brush on wet hair, as it might cause more damage or tangles. Trim hair regularly: Regular trims for your hair are important. Trims every 6 to 8 weeks will keep your hair looking fresh and healthy by removing split ends and will stop split ends from moving up to the hair shaft. Trimming of hair doesn't make it grow faster, but it helps with breakage and makes it look healthy. Eat healthy: Healthy hair start from within; eat a healthy and balanced diet for thick and strong hair. Incorporate nutrients like protein, vitamins A, C, D, and E, and minerals like iron and zinc, which are very important for our hair health. Include foods rich in these nutrients, like nuts, fish, eggs, berries, leafy greens, etc., to promote healthy and strong hair. Avoid heat styling: If you use hot tools like straighteners, hair dryers, curlers, etc., you are causing heat damage to your hair. This heat doesn't just make your hair dry and frizzy; it also leads to split ends and breakage. If you use heat styling tools, use heat-protectant spays to minimise the damage and always opt for low heat settings. It is also recommended for you to air-dry your hair whenever possible. Protect hair from the sun: UV rays emitting from the sun damage hair by making it dry, brittle, and prone to fading its natural colour. Cover your hair with a hat or scarf when you are out in the sun for more extended periods. You can also use UV-protectant hair products to protect your hair from sun damage. Use a silk pillowcase: Silk pillowcases cause less friction between your hair and the pillow while sleeping. This helps avoid unnecessary breakage and frizz in the hair. Replace your cotton pillowcase with a silk or satin pillowcase to keep your hair smooth and minimise split ends while you sleep. Cold water rinse: Rinsing hair with cold water is important as cold water seals the moisture in hair cuticles, which adds extra shine to the hair and reduces frizz. You can wash your hair with cold water, or after shampooing and conditioning, you can rinse it with cold water. Cold water doesn't mean ice cold; it should be around the normal temperature. Top Hair Care Brands on ZOP that You Must Checkout Check out these top hair care brands available on ZOP and see which will suit your hair type the most. Arata Arata is a homegrown brand known for its clean and plant-based ingredients and vegan hair care solutions. It believes in using nature-derived and chemical-free products that are effective and gentle to use. Arata creates sulphate, parabens, or silicone-free products and promotes a natural approach to hair care. The brand’s transparency in ingredients and dedication to environmental sustainability make it popular among its conscious customer base. Must-try hair care products from Arata include Arata hair cream, super shampoo (sulphate-free), and conditioner. Indus valley Indus Valley is known for its organic and natural haircare products. They focus on producing products with 100% botanical extracts while ensuring no harmful chemicals are used in the products. Indus Valley is a popular choice for individuals who want to use organic and safe hair care products. They also offer a range of organic and safe hair dyes, providing a chemical-free option to the traditional conventional hair colouring methods. Some of the must-try hair care products offered by Indus Valley include hair oil, Indus Valley Hair Ultima Spa, Indus Valley Hair Eaze Spa, and Indus Valley Gel Hair Colour. The Natural Wash The Natural Wash (TNW) is a combination of traditional Ayurvedic ingredients with modern twists. TNW formulates its products with natural oils, herbs, and botanical extracts, which cater to different hair types and concerns. They provide you with a hair care range infusing natural solutions that address common hair problems efficiently. Some of the must-try hair care products by The Natural Wash include TNW onion hair oil, TNW herbal shampoo, and TNW amla hair mask. Naturali Naturali is committed to providing nature-inspired hair care solutions, as they believe in utilising the power of natural ingredients to offer effective hair care, free from chemicals. If you want to use products that are effective yet free from harsh chemicals, you can choose Naturali's products. You must try hair care products from Naturali, including Naturali damage repair shampoo, Naturali nourishing conditioner, and Naturali hair serum. Barclay Italy Barclay Italy offers premium hair care solutions that combine Italian hair care technology and natural ingredients. They provide a professional-grade hair care range that caters to the different hair types, needs, and concerns. Barclay Italy helps maintain healthy and salon-like styled hair at home without visiting a salon frequently. Some of the must-try hair care products from Barclay Italy include Barclay Italy volumising shampoo, Barclay Italy repair conditioner, and Barclay Italy styling cream. Cocoroots organic Cocoroots Organic creates hair care products that are sustainable, organic, and cruelty-free. The brand believes in providing products free from harsh chemicals while nourishing and protecting your hair. Cocoroots Organic has grabbed the attention of environmentally conscious customers who prefer organic and sustainable hair care options. Some of the must-try hair care products offered by Cocoroots Organic are Cocoroots organic coconut oil, Cocoroots organic aloe shampoo, Cocoroots organic hair cleanser and Cocoroots organic hair mask. Conclusion Achieving healthy, shiny, and beautiful hair doesn't have to be an unachievable dream. With the right hair care products and routine, you can nurture your hair back to life. This blog provides ten expert hair care tips, from choosing the right shampoo to using hair masks, having a healthy diet, trimming regularly, etc. These steps will give you luscious locks that feel and look refreshing. This blog has introduced some top hair care brands available on ZOP, like Indus Valley, Arata, Cocoroots Organic, etc. These brands offer a range of natural, organic, and cruelty-free products that are customised to cater to different hair needs and concerns. Whether you are looking for sulphate-free shampoos or nourishing oils, these brands have it all. What are you waiting for? Start using these tips and explore some fantastic products that can provide your hair with the love and care it truly deserves. Your beautiful hair is just a few steps away!

India’s 20 Leading D2C Brands: Showcasing the Best

The ongoing evolution of D2C (Direct-to-Consumer) brands has changed the landscape of the retail world. In India, this shift is more than just a trend—it's a revolution. With D2C brands in the mix, businesses can sell their products directly to customers—whether online or in physical stores—without going through traditional middlemen or big retailers. This direct connection allows brands to get to know their customers, create more personalised shopping experiences, and offer better prices. It's a win-win for both the brand and the shopper! As D2C brands expand, they've captured millions of hearts, from skincare enthusiasts to eco-conscious consumers. Today, we'll dive into India's top 20 leading D2C brands, a mix of innovative startups and household names, including those that you can shop for directly on ZOP. Whether you're an eCommerce enthusiast, a curious shopper, or just love learning about brand success stories, this article will list some of India's best D2C brands. India's 20 Most Influential D2C Brands Here’s a list of D2C brands that have made it big in a short time: boAt When we think about affordable and stylish audio products in India, boAt emerges as an ideal choice. Founded in 2016, this D2C brand offers headphones, earphones, speakers, and more. With a strong focus on youth appeal and trendy designs, boAt has made high-quality audio accessible to everyone. It's no wonder they've become one of India's favourite D2C brands in such a short period. Mamaearth Mamaearth is a pioneer in the clean beauty movement. Founded by Varun and Ghazal Alagh, Mamaearth brings toxin-free skincare, haircare, and baby products to Indian households. The brand’s mission revolves around being effective and safe, making it a go-to for those looking for natural, eco-friendly products. Wakefit Good sleep is essential, and Wakefit understands this. This D2C brand has redefined how Indians purchase mattresses by offering top-notch sleep solutions at affordable prices. Their ergonomic mattresses and sleep-related accessories have made a mark, especially with their 100-day trial policy.  Bombay Shaving Company Gone are the days of boring shaving routines, thanks to the Bombay Shaving Company. Their premium men’s grooming products, from razors to beard care essentials, have transformed the Indian grooming space. The brand has also expanded its offerings to cater to women, ensuring everyone can enjoy luxury personal care products. Lenskart Eyewear doesn’t have to be expensive or complicated. Lenskart has disrupted the traditional optical retail market by offering stylish eyewear at affordable prices. With try-at-home options and virtual try-ons, Lenskart is one of India’s most innovative D2C brands, offering convenience and affordability. The Souled Store The Souled Store brings fandom to fashion. This D2C brand is known for its quirky and stylish merchandise featuring beloved pop culture references. Whether you’re a Marvel fan or a die-hard Potterhead, The Souled Store’s fun clothing and accessories have something for every fandom lover. Zymrat When it comes to performance wear, Zymrat is one of the best D2C brands in India. Offering high-quality athletic and gym wear, Zymrat focuses on materials that enhance performance while providing comfort. It's a favourite among fitness enthusiasts for its durability and design. SUGAR Cosmetics SUGAR Cosmetics caters to bold and confident Indian women. With high-quality, cruelty-free makeup products, SUGAR has made premium cosmetics affordable and accessible to everyone. Their trendy shades and stylish packaging make them a favourite among beauty lovers. BECO Sustainability meets convenience with BECO. This eco-friendly D2C brand offers household products like kitchen towels, toilet paper, and cleaning supplies that are 100% biodegradable. BECO has created a niche by providing sustainable alternatives without compromising on quality. Noise Tech-savvy customers love Noise, a D2C brand offering smartwatches, fitness trackers, and audio gear. With an emphasis on sleek designs and innovative features, Noise caters to the growing demand for wearable tech in India, blending style with functionality at a reasonable price. SuperBottoms For parents looking for sustainable baby care options, SuperBottoms is an ideal brand. Known for their eco-friendly cloth diapers, the brand has gained popularity for offering high-quality, reusable, safe products for babies and the environment. Minimalist Minimalist stands out in the crowded skincare market for its transparency and science-backed formulas. The brand’s minimalist philosophy is reflected in its clean ingredient lists, ensuring customers know exactly what they’re putting on their skin. It’s a go-to for those seeking effective skincare without the frills. Clovia Clovia is a leading D2C brand in the lingerie space, offering a wide range of affordable and stylish innerwear, sleepwear, and activewear. The brand zeroes in on comfort and quality, ensuring every woman feels confident in her choices. Nua Addressing women's menstrual needs, Nua is a D2C brand specialising in menstrual hygiene products. From sanitary pads to cramp relief solutions, Nua offers personalised products tailored to women's individual cycles, making them a trusted brand for many. Kapiva With a focus on Ayurvedic wellness, Kapiva offers a range of health supplements, juices, and skincare products. The brand blends ancient wisdom with modern science to create products that promote overall well-being. Kapiva is a trusted name for those seeking holistic health solutions. Mcaffeine Mcaffeine is the country’s first caffeinated personal care brand that has taken the skincare and haircare industry by storm. Known for its coffee-infused products, Mcaffeine offers a wide range of body scrubs, face washes, shampoos, and more.  The brand emphasises the benefits of caffeine for skin and hair, promoting an energising and refreshing experience. With a commitment to being cruelty-free and vegan, Mcaffeine has become a favourite among young, conscious consumers looking for innovative and effective personal care solutions. Bombay Sweet Shop For those with a sweet tooth, Bombay Sweet Shop has redefined the way Indians enjoy traditional sweets. Offering a modern twist on classic Indian mithai, this D2C brand is known for its innovative flavours and packaging, making it a favourite for gifting and personal indulgence. FableStreet FableStreet is a D2C brand that caters to working women by offering chic and comfortable office wear. Their timeless designs and quality fabrics have made them a go-to for professional attire that blends style and function. Pee Safe Hygiene and wellness products are gaining more attention, and Pee Safe has become a household name in this space. Their offerings include toilet seat sanitisers, menstrual cups, and intimate hygiene products, designed to prioritise health and convenience. Crossbeats Combining luxury with functionality, Crossbeats offers premium audio products like wireless earbuds and speakers. This D2C brand is known for its sleek designs, high performance, and affordability, making it a top choice for tech lovers in India. Shop From The Best D2C Brands on ZOP Now that we've discussed some of India's top D2C brands, you might wonder where to shop for them. That's where ZOP comes in! It's a platform that combines your favourite D2C brands, making your shopping simple and hassle-free. Anything you're searching for, like eco-friendly products from BECO or the latest tech gadgets from Noise, ZOP's platform has many enterprising, trusted D2C brands to choose from. You can easily browse by category or search for your favourite brand, so finding what you need is super easy. We focus on smooth, stress-free shopping at Shiprocket ZOP, and we're quickly becoming the most loved go-to spot for online D2C shopping in India. Conclusion The Indian D2C segment is booming, bringing creativity, innovation, and a strong customer-focused approach. From categories including wellness and beauty to tech and fashion, each brand from different industries is transforming how we shop. Whether you're looking for clean beauty from Mamaearth, stylish frames from Lenskart, or sustainable home essentials from BECO, there's something for everyone. If you're all set to explore these brands further, visit ZOP by Shiprocket. It's your one-stop shop to discover and buy from India's leading D2C brands. Happy shopping!

Get Radiant Skin: Top 20 Beauty Products to Shop Online

Being a women, achieving radiant and flawless skin on your special day is a top priority. To achieve the perfect beauty look, selecting products that enhance your appearance and ensure that you feel confident and glowing throughout your celebrations is essential. With an overwhelming range of beauty products available online, finding the perfect ones can be exciting and daunting. To simplify this process, this blog will dive into 20 must-have beauty products designed to cater to various skin types and needs. From luxurious moisturisers to high-performance serums and illuminating highlighters, these products will help you achieve a luminous complexion for your grand celebration.  20 Beauty Products for The Perfect Bridal Look Here is a list of the top 20 beauty products to get the perfect bridal look on your special day.  Face wash The face wash is a must for almost every occasion. So, it’s unlikely you’d want to omit it from your bridal beauty care product kit. You can use a brightening, hydrating, and super gentle face wash. Look for one that helps nourish the skin and removes impurities and makeup without stripping your skin off its natural oils. Primer You’re probably aware of how important primer is as a beauty product for your makeup routine, especially when it’s your wedding day. You may want to go for a primer that has a brightening and hydrating effect on your skin. It should also help you smoothen your skin and give you a radiant glow and finish. Your primer should be able to lock down makeup for a long period. You can try silicone-free primers that work on all skin types.  Toner Most toners contain ceramides and hyaluronic acid. A toner has anti-inflammatory properties that can help you calm irritation and redness. It also has antibacterial properties. Some toners can also help you calm inflamed acne and perioral dermatitis and even help with eczema flare-ups.  Moisturiser You must carry a lightweight moisturising gel cream. You can look for an oil-free moisturiser with antioxidant properties. It must be instantly absorbed into the skin and help you maintain long-lasting hydration. A moisturiser may also help you calm inflammation and reduce redness.  Serum Serums can help you improve the appearance of dark spots, even your skin tone, and replenish your skin’s moisture. You can use a vitamin C serum to get smoother skin for your wedding day. Face mask Face masks come with excellent properties. They are packed with so many unique ingredients, including giga white, bioflavonoids, and alpha lipoic acid. Face masks can help your skin fight against hyperpigmentation and signs of ageing. They also help you improve your skin’s overall tone and texture and lighten dark spots, ensuring a radiant glow on your wedding day. With face masks, you can also feel your skin being hydrated and nourished. Face oil Face oils are available for all skin types. It can help you achieve glowing skin on your wedding day. Face oils brighten and nourish your skin. It also helps lock in moisture to help you get a youthful glow. Most face or beauty oils are packed with amazing ingredients. They are a rich source of antioxidants, polyphenols, and omega fatty acids 6 and 9. Face oils also have vitamins A and E that heal your skin and keep it hydrated.  Concealer  Concealers are a must-have beauty product, especially for your wedding day. You can pair concealers with a corrector to get a more even look. Modern concealers now come with colour correctors. You must use a concealer that’s lightweight, long-lasting, and crease-proof. You must ensure it helps you cover dark under eyes, any skin imperfections, and redness. It should also help you with brightening and contouring.  Foundation You must use a long-lasting foundation for your wedding day, preferably with a matte finish. You can use a foundation that does not require too much time and effort to blend and smoothen. Moreover, it should neither make your skin dry nor look patchy. Nowadays, foundations come with acne-fighting properties. Be extra careful while picking any beauty products online for your wedding day if you have sensitive skin.  Face Powder You can either choose a loose or pressed face powder. If you want to set your concealer and foundation quickly, you can use a pressed face powder. Make sure your face powder gives you a little warm look. It will help you bring out your skin colour in the best way possible. Some face powders can also help you freshen your makeup.  Contour and Highlighter While contouring has come to a standstill, highlighting has been gaining popularity. Some brands offer a multi-tasking combination of both contour and highlighter. Their impressive results may even surprise you. You can choose a matte-finish contour that also works as a highlighter. The right combination of contour and highlighter can give you a perfectly sculpted look without feeling too heavy on your skin.  Blush Makeup is incomplete without a tint of colour on your cheeks, especially when you’re getting ready for your wedding day. You can pick a blush with a matt finish or one that is a little shimmery. A blush with the right colour payoff with not too harsh shimmer reflection can work wonders to achieve a radiant glow on your wedding day. This should be enough to give you the perfect glossy sheen.  Eyeshadow  Eyeshadow palettes come in several options, including the ones with bright colours, pastels, glitter, matte-finish, etc. You’ll still need the right colours and finish for your wedding day. You can choose the eyeshadow palette based on the look you want to pull off. Eyeshadow palettes come with a slightly higher price tag. However, this beauty product is worth the investment, especially if you can get those smokey eyes you’ve always wanted. Eyebrow Enhancers Getting perfect eyebrows requires time, effort, and practice. However, the right products to enhance your eyebrows are what you should be looking for on your wedding day. Eyebrow enhancers or pencils are easy to use and provide an extremely natural coverage.  Eyeliner  Eyeliners are a must for bridal makeup. Regardless of whether you’re going for ‘eyes on fleek’ or trying to achieve that ‘winged perfection,’ eyeliners help you slay with a simple sweep. Eyeliners come with an intense colour payoff and a smudge-proof formula. Most eyeliners are long-lasting, so you don’t have to worry about it not lasting through your wedding ceremony.  Mascara Mascara not only helps lengthen your eyelashes but also gives them the right amount of volume. You can look for a mascara that offers a full lash fringe. However, ensure it’s feathery soft with no faking. Moreover, you should also make sure there’s neither clumping nor smudging.  Setting Spray Setting sprays are as important as any other makeup and beauty products. A good setting spray will help you lock makeup in place and make it last longer. You can also use a setting spray to prevent blotchy or uneven makeup. Setting sprays are also available for different skin types, including dry and oily skin. Nail Paints For your wedding day, you can pick colourful, long-lasting, and fancy nail paint. Nail paints are available in different colours and types. These include the traditional ones, gel nail paints, acrylic nail paints, poly gel, dry powder, and more. Regardless of whether you go for glittery nail paint or one with a matte finish, choose a beautiful colour that complements your overall wedding outfit, look, and style.  Lipstick   You can’t go without essential lip products on your wedding day. Lip products come in different colours, shapes, and forms. You can pick from natural nudes to bold and dark lip colours. You can either opt for a matte finish or one with a glossy look. Lipsticks are a go-to makeup and beauty product, even on a regular day. You can pick lip products that go well with your skin type and bring out your natural skin colour.  Eye Cream Look for an all-in-one-eye cream to fight various problems like dark circles, crow’s feet, puffy eyes, and firmness and elasticity issues. Some eye creams may also help you achieve smoothness and radiance and tone your under-eye wrinkles.  ZOP: Discover Beauty Products for Bridal Glow From Indian Brands Powered by Shiprocket, ZOP is a one-of-a-kind discovery and shopping platform. Unlike traditional marketplaces, ZOP aims to bridge the gap between customers and their favourite D2C brands. You can explore products from various brands and categories available on ZOP. The most popular categories include men's and women’s fashion, health and wellness, beauty products, accessories, electronics, home decor, etc. ZOP also offers single-click checkout, quick and reliable shipping, and excellent post-purchase customer support to provide an unmatched online shopping experience. ZOP also features a curated list of beauty products to help you get that glowing and radiant look for your wedding day. You can choose from a wide range of beauty product categories and buy products from your favourite brands. Some big brands featured on ZOP include MARS Cosmetics, Vanesa Beauty, Mellow, Mood Mist, and so many more. Whether you’re looking for personal care products, makeup, face care, body care, hair care, etc., ZOP has it all. So, what you’re waiting for? Start shopping with ZOP! Conclusion Selecting the right beauty products is crucial for achieving that flawless, radiant look on your wedding day. By investing in high-quality items tailored to your skin type and personal preferences, you can ensure that your complexion looks its absolute best. The 20 products this blog highlighted offer a range of benefits, from deep hydration to luminous finishes, all designed to make you shine confidently. As you prepare for your big day, remember that the key to radiant skin lies in a combination of effective skincare and makeup that complements your natural beauty. You can buy these beauty products online and enjoy your wedding day with a glow that reflects your joy and excitement.

India's Leading D2C Brands: Changing the Future of Retail

The digital age has altered the way people interact with a brand and shop from it. The rise of D2C brands has seen a boom in modern retail and eCommerce by eliminating middlemen and directly shipping products to consumers through online platforms. Several D2C brands have been transforming and changing the face of retail in India by offering quality goods at competitive prices. What is a D2C Brand? A D2C brand represents a direct-to-consumer business model in which the brand sells products directly to consumers, bypassing intermediaries involved in the traditional retail process. This includes wholesalers, distributors, and physical stores. Traditionally, a product would change hands several times before it actually reached the end user, often inflating the price and distancing the brand from its audience. However, D2C brands generally operate only through their website or any other digital platform. As a result, it has complete control over the customer journey from product development to marketing, sales, and customer service. Advantages of the D2C Model Better Pricing: It offers better pricing as the brands bypass the intermediaries and charge less.  Personalisation: Companies might offer either customisation options or personalised suggestions based on the customer data. Stronger Customer Experience: Direct control enables brands to combine purchase-to-delivery and post-purchase support experiences into one unified, coherent whole. For the Brands, D2C Provides an Avenue for: Better Profitability: Since distribution takes fewer individuals, brands lower profits in distribution. Direct Feedback Cycle: eCommerce Brands can adjust their offerings, thereby responding immediately to market trends due to direct contact with the consumers. Customer Loyalty: The direct interaction with the consumers enables brands to have better relationships with them, thus forging customer loyalty. India’s Best D2C Brands That Are Redefining Retail eCommerce The D2C ecosystem in India has been growing at an enormous rate over the past couple of years. A tech-savvy consumer base, expanding digital infrastructure, and ease of online shopping have contributed to this growth. Let us now discover some of the best D2C brands reshaping retail in India. 1. ZOP: Curating Artisanal Products from Across India ZOP is one of the top D2C brands connecting the best traditional artisans with modern consumers. The brand deals with exclusive, handicraft products made by artisans coming from villages across India. It gives the artisans a global platform. From handmade jewellery to intricate textures. ZOP contains the widest range of products that strike chords with India's rich cultural heritage. ZOP empowers artisans through a fair share of the profit earned and brings customers closer to genuine Indian craftsmanship.  2. Mamaearth: Organic Beauty and Personal Care Mamaearth has emerged as one of India's most recognised D2C brands in the beauty and personal care segment. It has stuck to its natural, toxin-free line of products. Its customers are those looking for safer, eco-friendly alternatives to traditional beauty and personal care products. More than 50 million consumers vouch for the sustainability and transparency of Mamaearth. Right from baby care to skincare and haircare, Mamaearth has quickly diversified its portfolio and is now available across multiple chemical-free products based on natural ingredients. The brand uses influencer marketing, social media, and content creation to garner strong relationships with the target audience. 3. boAt: Leader in Audio and Electronics boAt is a pioneer in the rapidly expanding D2C electronics market in India. Its affordability and great taste in earphones, headphones, speakers, and wearables have helped it develop a loyal customer base that prefers quality for price. Its brilliant marketing strategy of collaborating with celebrities and influencers has made boAt a household name. boAt stands out for its performance, style, and affordability. A potent combination that will resonate well with the young, technologically savvy Indian consumer. It uses data insights well and has grasped customer preferences skilfully to deliver exactly what it wants. 4. Licious: Fresh Meat and Seafood Delivery Licious has revolutionised the delivery of meat and seafood in India. It has fulfilled an important gap in the market. The trust gap is associated with the quality and safety of the products delivered at home. 5. Sleepy Owl: Crafting Premium Cold Brew Coffee Sleepy Owl has brought a new change by introducing high-end cold brew coffee through D2C. It focuses on sending fresh coffee directly to consumers tired of instant coffee brands that have dominated this space for years. Innovative packaging and brewing techniques have worked well for Sleepy Owl. The brand's marketing strategy through engaging social media campaigns has garnered it much popularity. 6. The Souled Store: Trendy, Pop-Culture Apparel The Souled Store caters to the massive demand for pop-culture merchandise in India. From superhero t-shirts to quirky mugs and stationery, the store offers a wide range of products for fans of movies, TV shows, comics, and others. As a D2C brand, The Souled Store can play off trends rapidly, launching limited-edition collections and collaborations with major entertainment franchises. It engages directly with the target audience, making it a favourite among Indian youth. 7. Bombay Shaving Company: Men's Grooming Essentials Bombay Shaving Company is a high-end company in men's grooming segment that sells everything from shaving kits to skincare. The brand represents quality ingredients and superior craftsmanship. It is a go-to choice for most men who love grooming products that deliver on promises. With this D2C model, the brand can offer customised kits based on individual needs. The brand can maintain competitive pricing and deliver a high-end experience while bypassing conventional retail. 8. Wow Skin Science: Natural Beauty and Wellness Another D2C beauty and wellness brand that has captured the imagination of Indian consumers is Wow Skin Science. It focuses on natural ingredients and sustainability. From shampoos and conditioners to dietary supplements and skincare products for overall wellness, Wow Skin Science is trusted by Indians for its authentic approach to skincare. The brand has built a strong presence through social media, where it teaches consumers the benefits of natural products.  9. Pepperfry: Shaping Furniture Buying Pepperfry has changed the way Indians shop for furniture. Pepperfry is one of the popular D2C brands that offers a gigantic range of furniture and home decor products online. The company facilitates easier browsing for furniture and personalisation of pieces from their homes. This D2C model helped Pepperfry by allowing competitive pricing and making seamless shopping experiences for customers. It also utilised the brand with augmented reality tools, thus making it easy for the customers to visualise how they could look sitting in their homes. ZOP: Top D2C Brands and Unique Artisanal Products from Across India Among the new entrants in the D2C Indian landscape, ZOP stands apart as a distinct phenomenon. ZOP has curated traditional Indian products under the same roof for consumers. ZOP, an eCommerce platform, offers an exquisite range of products. It ranges from handcrafted jewellery to the intricate textures of textiles and home decor purchased directly from local artisans across India. Expanding Reach Across India The direct-to-consumer approach helps ZOP reach all corners of the country. The brand can easily reach out to customers from anywhere in the country. It has been able to scale its operations quickly with this digital-first approach, while maintaining a strong connection with its customer base. Besides these web-based initiatives, ZOP has experimented with experiences through pop-up stores in all metropolitan cities, where the customers can see, touch, and feel the products.  Customer-Centric Innovations The reason behind ZOP’s success is its focus on customer-centric innovations. The brand continually uses customer feedback to develop and alter products. Be it the concept of new product categories or enhancing the user experience on its website, ZOP is always evolving to offer the best customer experience. One of its innovative features is its subscription service that offers customers a monthly delivery of curated artisanal products right to their doorstep.  Sustainability and Responsible Supplying ZOP focuses on sustainability and ethical sourcing. The brand ensures sustainable and ethical production of products by the associated artisans. Through using eco-friendly dyes in textiles or ensuring a fair wage for artisans, ZOP has managed to capture the attentions of environmentally conscious consumers. By meeting and reflecting such values, ZOP has built up a powerful brand with the support of customers who prefer authenticity, quality, and socially responsible consumption. Conclusion India is witnessing the rise of D2C brands that are serving consumers well through innovative, high-quality products delivered directly from the source. As mentioned earlier, some of the leading D2C brands include Mamaearth, BoAt, Licious, and several others that have disrupted their respective industries by embracing the direct-to-consumer model. However, brands like SR-ZOP are redefining the concept of retail by connecting consumers to unique, artisanal products that celebrate India's rich cultural heritage.

Saree Fashion 2024: Top Trends and Styling Tips to Stand Out

Women's sarees are more than just clothes or fabrics. They are a beautiful blend of personal expression and tradition. Saree is becoming a women's fashion trend in 2024; perfectly blending classic charms with contemporary trends.  From using eco-friendly fabrics to fusion styles, bold prints, etc., sarees are reformed and reimagined in ways that celebrate innovation, culture, and heritage. Let's deep dive into the blog and discover the top women's saree trends of 2024 and find out how you can stay ahead in the fashion game. Whether you like elegant or traditional pieces, everything is revamped with a modern touch.  Top Saree Trends to Watch in 2024 Sarees are a timeless expression of style and culture. Sarees are making a comeback in 2024. Let's discover the top saree trends emerging in 2024: Traditional weaves: Traditional weaves like chanderi, kanjeevaram, and banarasi are making a strong comeback this year but with a modern twist. Designers are giving these classic sarees a modern twist while introducing unique motifs and contemporary colour palettes with fusion blouse designs. Imagine a rich Banarasi saree with a trendy colour shade like lavender or a Kanjeevaram with edgy and geometric patterns. These trends are perfect for you if you want to embrace cultural roots while staying trendy and fashionable. Sustainable fabric sarees: As the world is becoming more environmentally conscious, sustainable sarees are gaining popularity. Natural materials like linen, organic cotton, and bamboo silk are preferable. Sustainable fabric sarees are not just environmentally friendly but also comfortable, breathable, and perfect for all seasons. They are unique and offer an earthy aesthetic to your look. Sustainable fabric sarees can be your go-to choice if you are looking to combine responsibility and style. Bold prints and patterns: 2024 is all about making a statement with bold prints and patterns that are perfect for you if you love experimenting. You can easily pair these sarees with minimalist jewellery to let the saree take center stage and do all the talking! Sheer sarees: Sheer sarees are made from fabrics like net, chiffon, organza, etc. They add a touch of delicate elegance to any saree. Sarees made from these fabrics are airy, light, and perfect for an effortless and glamorous look. Sheer sarees are embroidered with subtle sequins that makes them ideal for events like weddings or evening parties. Fusion sarees: Why stick to the basics when you can mix it up? Fusion sarees are a blend of traditional drapes with modern elements like attached skirts, pre-stitched pleats, or jacket blouses. These modern twists are perfect if you love wearing sarees but can’t drape them. Fusion sarees are easy to wear, comfortable, and stylish, making them ideal for contemporary women. Layered and ruffled sarees: If you want to try something playful, ruffled and layered sarees are ideal for you. They add a twist to the traditional drapes with ruffles and layered borders. They are flirty, feminine, and perfect for you if you want to make a bold fashion statement. Whether you are getting ready for a wedding, reception, or festive celebration, a ruffle or layered saree will ensure all eyes are on you. Statement blouses: Saree blouses are becoming the main focus of the outfit. From beautifully embroidered designs to bold cutouts and off-shoulder styles, these statement blouses are reshaping how we wear and look at sarees as an outfit. You can pair a simple saree with an eye-catching blouse to completely change your look while making it contemporary and chic. Pastel palette: Pastel palette is the key to subtle trends. Soft shades like mint green, blush pink, powder blue, etc., are dominating the saree industry this year. These colours are perfect for summer weddings, daytime events, or even casual gatherings. Pastel sarees are unstated, elegant, and versatile pieces in your collection. They are refreshing in comparison to other traditional deep gold and red sarees. Metallic shine: Metallic sarees are here to dazzle if you love a bit of drama. These metallic-shine sarees are made from fabrics with a metallic sheen or embellished with metallic threads or beads. They add a touch of glamour to any saree and are perfect for cocktail parties or evening events. You can pair a metallic saree with metallic jewellery for a bold, trendy, and unforgettable look. ZOP: Your Go-To Destination for the Latest Saree Trends  When we think of staying ahead in the fashion trend, ZOP is your ultimate destination for sarees. It has a collection that is designed to cater to every fashionista's needs while offering a blend of contemporary flair and classic elegance. You can explore a range of different sarees that reflect traditional weaves featuring age-old techniques and intricate patterns, bold print, and charming pastel-shaded pieces.  You must not miss out on ZOP's collection of trendy sarees; they are perfect for your wardrobe and style. Let's not forget how these sarees are coming back in trend while elevating your A-game for sarees with a modern twist. Discover all the trendy sarees and more at ZOP, which brings you refreshing saree styles to keep you ahead in the fashion game. Dive into ZOP's collection today and be a trendsetter! Some of the latest sarees available on ZOP are linked below; you can check them out and more at ZOP's website. -   Lajree's Pretty yellow soft silk saree with extraordinary blouse piece:  -   The Lotus Fab Staring 1-minute Ready to Wear Peach Georgette Saree -   Silk Folks Profuse Navy Blue Banarasi Silk saree with Super Extravagant Blouse piece -   Silk Folks Purple Cotton Silk Saree with Glorious Blouse Piece:  -   Little Bansi's Floral Blouse & Ready to Wear Georgette Saree-Rani:  -   Silk Folks Extraordinary Black Soft Silk Saree with Sizzling Blouse Piece:  -   The Lotus Fab Gratifying Grey Jimmy Choo Silk Saree with Woebegone Blouse Piece -   Silk Folks Ravishing Purple Soft Banarasi Silk Saree with Transcendent Blouse Piece Conclusion This year, saree trends will feature a wide range of styles, from the timeless allure of traditional sarees to the innovative charm of fusion sarees. Bold patterns and prints, sustainable saree fabrics, and statement blouses are setting the base, while metallic and layered ruffled sarees add a touch of sophistication and drama. ZOP stands out as an ultimate destination to explore the latest fashion trends. ZOP has something to offer for every preference, with a collection that seamlessly combines a classic, elegant saree with contemporary flair. Whether you like the rich texture of Banarasi sarees or the eco-friendly appeal of sustainable sarees, ZOP caters to every range to elevate your style game. Don't miss out on the chance to enhance your wardrobe with the latest saree trends this year. Explore ZOP's women's saree collection and be the trendsetter with every drape

Why Online Shopping is the Ultimate Choice for Women's Dresses

In August 2022, a comprehensive survey across the US, UK, France, Germany, and Australia revealed a compelling trend: women are increasingly turning to online shopping for fashion, outpacing men in digital retail. According to the survey, 82% of female digital buyers purchased clothing online in the previous 12 months, compared to 73% of their male counterparts.  Online shopping provides a vast array of choices, from different styles and brands to various price points, allowing women to find exactly what suits their tastes and budgets without the limitations of physical stores. Additionally, the rise of personalised recommendations and easy return policies has made the online shopping experience even more appealing. Moreover, online platforms often feature exclusive collections, early access to new releases, and frequent sales, further enticing women to shop online. The ability to read reviews, compare prices, and explore fashion trends from the comfort of home empowers women to make informed decisions, adding to the allure of digital fashion shopping.  Let’s explore why online shopping has become the go-to option for women to buy clothes and how ZOP can help you find trendy clothes online at affordable prices.  Exploring the Reasons For Women Turning to Online Shops for Dresses Let’s look at the major benefits of why women prefer to buy clothes online. Shop from anywhere Online shopping is easier and more convenient than buying clothes from shopping malls. It’s also less time-consuming since you don’t have to commute to the shop to buy your favourite clothes. You can shop right from your mobile phone. When shopping offline, you may have to limit your preferences to the number of retail stores you can visit and what they have in stock at the given time.  In 2021, 20,000 consumers from 12 global markets were surveyed about why they prefer shopping online. More than half (56%) of the respondents said the ease and convenience of shopping at their preferred time is the major reason for shopping online. Extensive customer support Most eCommerce businesses now offer quick and reliable customer support to online shoppers. Approximately 37% of customers would abandon their carts if they found issues with a customer support service. Moreover, 48% of customers would leave a website if they didn’t receive assistance within five minutes.  Online businesses are often known for their quick and reliable customer support, during placing an order and after the purchase. As online shoppers, you understand how important it is for your issues to be resolved promptly. In fact, 93% of the customers are more likely to shop with a brand again if their customer service experience was positive, according to HubSpot.  When  shopping for clothes online, you mostly expect the customer support team to be fast, responsive, and offer accurate information.  Easy returns and exchanges and quick refunds When you know you can easily return and exchange the clothes, you are more likely to purchase online than through physical stores. In fact, 62% of the consumers are more likely to shop online if they can return the purchased product. In addition to quick and reliable deliveries, shopping for clothes online enables you to return and exchange them without hassle.  Did you know almost 30% of all products purchased online are returned compared to only 8.89% of products in physical stores?  If you don’t like the clothes you have purchased or it’s not a perfect fit, you can always mention the reason and easily request a return or exchange within a specific time frame. With more than 56% return rate, clothes are the most returned products among all eCommerce verticals. You can also track the delivery status of your order on the online platform’s website. Once your product is successfully returned, your refund will be processed. Most eCommerce businesses profess refunds within 24 to 48 hours. Quick refunds are important because 30% of consumers believe fast refunds make the return experience more satisfying.  Free shipping  As someone who purchases clothes online, you must understand the importance of free shipping. Online shoppers are six times more likely to prefer free shipping over fast shipping. That’s why most eCommerce fashion retailers offer free shipping, making online shopping more accessible. However, there’s often a threshold to qualify for free shipping.  A staggering 93% of customers are ready to purchase additional items to qualify for free shipping. It is one of the most common strategies among customers to work their way around to take advantage of free shipping. Even if free shipping wouldn’t make online shopping more affordable, it wouldn’t make it more expensive than a regular shopping spree to a physical store. If brands don’t want to lose as many as 62% of customers, they should consider offering free shipping. Consumers would even abandon their carts if they didn’t find free shipping or their preferred shipping option.  Availability of more options The variety of products you can shop online is rapidly growing. According to Statista, 61% of consumers surveyed online revealed clothes to be the most popular category to shop online, followed by shoes at 44%.  Finding new varieties of products online and discovering new brands are the biggest benefits of shopping online. Physical stores have limited shelf space, unlike online stores, where you can find plenty of options. You can choose from an extensive range of clothes based on your style or preferred brands.  Online stores also enable you to explore global brands, unique designs and styles, and the latest fashion trends from a single platform. You may not find these in a physical store. Moreover, you can filter your search for clothes with a search filter eCommerce websites offer. You can narrow your search based on colour, size, brands, price range, etc. Once again, the ease of shopping online isn’t something you’ll find when shopping in physical stores.  Easier to compare Though it’s easier and more convenient to shop for clothes online, you may often find yourself overwhelmed with too many options. However, there is a solution for that as well. When you shop online, it’s easier to compare the clothes. You can read customer reviews and testimonials online. You can also look for the same clothes on two or more eCommerce websites to compare for pricing, designs, discounts, etc. As you may have already experienced, physical stores don’t offer this benefit. Even if you can compare clothes when shopping offline, you may have to visit multiple stores to compare prices, stock options available, discounts, etc.  Discounts Discounts are one of the biggest benefits of shopping for clothes online. If you’ve shopped for clothes online, you must have availed of special offers and discounts. You can find various lucrative deals to make online shopping more affordable. You can also purchase clothes at discounted rates from coupon codes, clearance sales, referral discounts, loyalty programs, credit and debit card discounts, and more.  ZOP: Where You Can Find Classy and Trendy Women's Dresses Shiprocket ZOP brings you one step closer to all your favourite D2C brands, offering unique artisanal products from all over India. Cutting out the middlemen, ZOP promises personalised product recommendations, better prices, and excellent customer service. ZOP also offers D2C brands a chance to get closer to their customers and engage with them by sharing their stories. As ZOP says, it’s not just another online marketplace. It’s a one-of-a-kind D2C platform for discovering and shopping online.  As customers, you can discover a curated list of products from an extensive range of D2C brands. Some of the most popular categories of products on ZOP include women’s and men’s fashion, home decor, electronics, snacks and sweets, health and wellness, etc. Backed by Shiprocket, ZOP promises a superior shopping experience. Features like single-click checkout, quick and reliable shipping, and seamless customer support after purchase will make your buying journey delightful.  Conclusion The option for women to shop for clothes online is not just a convenient option; it has become the go-to choice for many women. The flexibility, variety, and personalised experiences offered by eCommerce platforms reshape how women shop for fashion. It has made finding styles that resonate with their individuality and lifestyle easier. Moreover, the benefit of shopping at any hour, accessing global brands, and enjoying seamless shopping experiences is invaluable for most women. With more women turning to online marketplaces to meet their fashion needs, the future of fashion retail undoubtedly lies online. The online shopping experience is highly likely to improve, offering even more personalised, efficient, and enjoyable shopping methods. The benefits of online shopping make it the preferred choice for women who value both style and convenience in their busy lives.