In 2024, a survey covering 342 urban districts revealed that Indians are set to spend Rs. 185 trillion during this Diwali.
Seize this golden opportunity to skyrocket your conversions and leave a lasting impression on your customers.
This article will help boost your eCommerce business's future by listing what Diwali products you can offer to maximise your sales and revenue. Let's jump right in.
20 Popular Diwali Products to Sell This Festive Season
Do you want to attract more customers to your eCommerce store but don't know how? Here is a great idea: sell the most desired Diwali products that will keep your customers hooked!
Here are the top 20 products that can increase your sales this Diwali:
1. Smart LED Diya Set
Selling these modern, flameless diyas is one of the best options to increase revenue this Diwali. These diyas are in high demand because they are pollution-free. Unlike traditional diyas, these products involve no fire danger or burning risks and are ideal for families with young children and pets. Besides being energy-efficient, they are reusable and do not require scrambling for matches or worrying about wind blowing out the flame. You can offer customisable colours to increase the sales of LED diyas.
2. Diwali Hampers
Make your customers ecstatic by providing gift hampers for their loved ones on your eCommerce store. Selling these hampers can be a game-changer for your eCommerce business.
Customers love the convenience of ready-made gift solutions. Moreover, you make decent profits from these well-designed hampers as the cost appears more valuable than the total products included in the hamper.
Another hack to double your sales this Diwali is to offer customisation options. This will skyrocket your hamper sales by letting customers include what they want per their requirements.
3. Rangoli Colours and Stencils
Rangoli kits and stencils are a beautiful and elegant way of transforming your homes. Capitalise on this opportunity by selling these Rangoli essentials and allowing your customers to create unique designs that fill their homes with festive cheer.
However, consider these aspects before keeping rangoli products in your eCommerce store this season.
Ensure you offer high-quality, long-lasting pigments that stay bright throughout the festivities. Another critical element is that the stencils should be easy to use and allow your customers to make intricate designs seamlessly.
Remember, rangolis are an important part of Diwali, so keeping these products can help you capture a broad market share.
Pro tip: You can allow your customers to choose their favourite stencil design and add LED diyas around rangolis for a magical effect.
4. Lakshmi and Ganesh Idols
Elevate your eCommerce business sales by keeping these two deities in your store.
Diwali is not just a festival; it's an emotion for Indians. By offering Lakshmi and Ganesh idols in your eCommerce store, you establish a connection with their traditions and faith.
To draw your customer's attention and offer various aesthetics, keep traditional brass and copper idols in modern and minimalist designs made from eco-friendly options like clay or recycled materials.
Pro tip: Offer Diwali essentials like Rangoli kits or diyas with Lakshmi and Ganesh idols to increase the average order value.
5. Gourmet Dry Fruit Platter
Giving gifts during Diwali holds great significance as the festival represents the triumph of good over evil.
How can you make your customers choose you over your competitors? By offering a healthy twist to young professionals and traditional households choosing nuts and dried fruits over sweets.
Do not miss out on this hot-selling item; it can be a perfect choice for gifting or serving guests. Keeping this in the inventory and listing it on your eCommerce store can make your customers' Diwali special.
6. Diwali Food
Diwali is one of the biggest shopping festivals. It is a time when families and friends get together, light diyas, burst crackers, and make Rangolis over good meals and snacks. Offering Diwali sweets and snacks is an ideal way to boost sales and create a strong emotional bond with your customers, as they are in high demand for gifting.
Pro tip: Create tempting, customised Diwali packages that combine popular Diwali treats.
7. Decorative Candles and Holders
One of the most selling Diwali products to keep in your eCommerce store is decorative candles and candle holders.
Being the festival of light, Diwali celebrations are incomplete without these enchanting items. The soft flicker of candles is the perfect way to welcome goddess Lakshmi into their homes.
Almost every Indian buys candles. This is where you can step in with diversified candles and candle holders.
8. Green Crackers
Diwali celebrations are incomplete without fireworks. However, people have become conscious and started taking environmental issues seriously; green crackers are thus in trend and in high demand. You can grab this opportunity and make money by selling crackers that maintain the ideal mix between celebration and sustainability.
The demand for eco-friendly crackers is rising every year, as they cause less air and noise pollution than traditional fireworks.
According to RedSeer Consulting, the first week of the festival season might see sales of $4.8 billion. Additionally, the GMV (gross merchandise value) has risen by 1.04x, indicating increasing purchasing power and desire among customers.
9. Jewellery
Jewellery isn't just an accessory; it's an integral part of the celebration. Most people buy jewellery for themselves and gift it to their loved ones during this festive season.
Thus, selling jewellery on your eCommerce store can be a profitable idea.
Offering exclusive Diwali-themed jewellery, discounts, and promotions can drive sales for your business and allow you to capitalise on the festive demand.
10. Festive Kurta Sets
Research conducted by YouGov and Amazon Ads states that 62% of online Indian shoppers are prepared to spend more this Diwali (2024) than last year.
Why not add a touch of elegance by offering trending kurta sets?
Listing festive clothing can be a boon for your eCommerce business this Diwali, especially for last-minute shoppers.
Pro tip: Use festive-specific overlays to capture your customer's attention and increase CTRs for your eCommerce business. For example, use 'gifts for her' overlays in the women's category smart ads and vice-versa.
11. Puja Accessories
One of the most selling Diwali products is puja accessories, and listing them on your eCommerce website can generate a good revenue for your business.
Diwali, the festival of lights, requires a perfect puja setup. You can cater to the massive demand by selling a variety of puja accessories that hold significance for every Indian and unlock the potential for your business.
Here are some of the primary puja accessories that have high sales during this Festival of Lights:
- Aarti thali
- Kumkum
- Coconut
- Padma Lakshmi idol
- Clay lamps or paper machine lamps
- Coins
- Flowers
12. Silver or Gold Coins
It is considered auspicious to buy silver and gold jewellery or coins on the first day of Diwali, i.e., Dhanteras..
According to the Economic Times, hallmarked gold coins see a 35-80% surge on the eCommerce platforms.
Offer a diverse collection of coins in different weights and designs. This will cater to all market segments. Offer your coins in attractive Diwali-themed packaging to your customers.
Additionally, provide your customers with options to engrave names or special messages on the coins, making these coins perfect and ideal for gifting them to their loved ones.
13. Air Purifiers
Although Diwali is a festival of lights and joy, the smoke emitted during this festivity by the burning of crackers increases air pollution. Due to the release of harmful gases and pollutants in the air, the atmosphere around this time is misty. Selling air purifiers is a smart business strategy that can boost sales for your online business.
With increased awareness about air quality and concern among the public, the demand for air purifiers has risen tremendously in the past few years. Moreover, gifting an air purifier to your dear ones makes it a thoughtful and practical Diwali gift.
14. Portable Bluetooth Speakers
As Diwali honours the Hindu goddess of wealth, Lakshmi, this season is also known for setting the mood for get-togethers in Indian communities. The entire festive season involves reunions, dinners, card parties, and the exchange of gifts.
Listing portable Bluetooth speakers this Diwali can potentially increase your sales and revenue, as they could be the perfect gift or addition to your customers' homes. Are you ready to make your customers groove? Do not overlook listing this item for your eCommerce business.
15. Diwan Sets
Diwan set offers the perfect blend of comfort and style, making it a must-have if you need additional seating or have empty places to fill. These sets elevate your decor and serve as an irresistible addition to any festive home makeover.
Listing these diwan sets for your eCommerce business enables your customers to create a cosy and inviting atmosphere in their living rooms.
16. Cushion Covers
Cushion covers are one of the versatile decor elements for every home. These covers add comfort while elevating aesthetics.
This Diwali, allow your customers to buy these cushion covers on your eCommerce website. These covers protect and beautify your cushions to showcase style.
Pro tip: Create a sense of urgency with Diwali-specific discounts or free shipping promotions to drive sales.
17. Wooden Pooja Chowki
Wooden chowki is an essential puja accessory. This chowki serves as a platform to place your idols and create a sacred space for your devotional practices.
As Diwali is the most auspicious day for invoking goddess Lakshmi’s divine presence, offering these products at a discounted price can benefit your eCommerce business.
Ensure the chowkis are crafted from premium wood and blend traditional design with modern aesthetics. This will help you cater to your customers’ varied tastes.
18. Aromatherapy Diffusers
Who does not want to fill their homes with soothing scents amidst Diwali celebrations? Aromatherapy diffusers set the right mood and serve as stress-busters, specifically during the hectic Diwali days.
Thus, these products are considered among the best corporate Diwali gifts.
Look no further than selling aromatherapy diffusers that many people potentially buy on Diwali days for use for themselves or as gifts to their loved ones.
19. Kitchen Utensils
During this festive season, Indian families gather to create memories and make mouth-watering delicacies to savour. For this, a lot of people shop around to get the best utensils to cook and serve the food.
Furthermore, on Dhanteras, many people buy new utensils as a symbol of wealth and prosperity. Many Indians consider purchasing silver, gold, copper, and steel utensils auspicious and associate them with protection against the ill. Make the best of this opportunity and generate more revenue for your eCommerce business by selling kitchen utensils.
Pro tip: Create Diwali-themed product bundles. For instance, pair a kadai with a set of festive serving bowls and a recipe book for traditional sweets. Additionally, wrapping your products in Diwali-themed packaging can attract more customers.
20. LED Smart Lights and Bulbs
In this digitalised world, people are opting for smart bulbs instead of static lighting. These lights allow users to change the colours and brightness to match the festive spirit.
Customers mostly opt for these smart LEDs because they are much more energy-efficient and can be controlled with smartphone apps. The convenience of turning these lights on and off from anywhere in your home is driving the demand for smart LED lighting.
With this growing trend towards smart homes, selling LED smart lights can light up your sales this season.
Pro tip: Motivate your customers to buy smart LED lights. Do this by crafting educational or how-to guides that help your customers create the perfect Diwali ambience with smart lighting.
Start Your Brand with ZOP This Festive Season!
If you've been on the fence about starting your own D2C venture, there's never been a better time.
Establishing the footprints of your D2C brand by collaborating with a D2C discovery platform is an excellent way to get discovered by thousands of Indian shoppers.
You can try ZOP powered by Shiporocket, which works unlike traditional marketplaces. This platform provides an exceptional shopping experience to your customers by offering them single-click checkout, robust after-sales customer support, and trustworthy express shipping.
There are ample reasons you should participate in this new era of eCommerce with ZOP, such as:
- Builds a direct connection with your customers, unlike in conventional marketplaces.
- Reduces the likelihood of abandoned carts.
- Improves engagement with buyers by encouraging them to share their stories, as ZOP does not involve any middlemen.
- Increases your sales by offering your customers personalised products, competitive pricing, and robust customer support
Join the ZOP club powered by Shiprocket. More than 100 brands have already changed their fortune. What are you waiting for? For any queries, feel free to reach out to ZOP at support@zop.in.
Conclusion
Make the most of this festive season and generate significant profits by amplifying your eCommerce sales. All the products mentioned in this article can potentially increase your revenue by 5x, especially if you list your products on ZOP.
Still figuring out how to drive sales? Diwali is the perfect time to sell the products discussed in the article. Light up your eCommerce store with these trending Diwali products, and watch your sales sparkle this season!