10 Best Men's Clothing Picks for Perfect Gift-Giving
Sending gifts to loved ones, either a friend or close relatives, is a heartwarming gesture. However, selecting an appropriate gift can be challenging. The present should be something the receiver would cherish. Finding a gift to the likes of the receiver is a huge task that needs serious consideration, but it is incredibly amazing and rewarding when you nail it. Men’s clothing items are an ideal choice if you want to send a gift to a male friend or relative. Read on to learn more about the best men's clothing to choose when sending gifts. Stylish Men's Clothing Items That Make Great Gifts Gifting clothing items to men who prefer to stay stylish and updated with the latest fashion trends requires attention to detail. With several fashion and lifestyle options, it's hard to know what outfit will be appreciated and what might not be. Here are top men’s clothing items that make great gifts, whether the recipient is into formal wear, casual attire, or wants to update his everyday style. 1. Cashmere Sweater There's no dress better for cold weather than a soft, luxurious cashmere sweater. Cashmere is super-warm yet light in weight. They are available in different colours ranging from gray, to navy, and charcoal, which can be paired easily with trousers or jeans. Multiple washes retain the sweater's shape without spilling. Buy a classic crewneck or V-neck style. With its high-end quality and versatility no man would turn down a cashmere sweater, making it a suitable item for gifting. 2. Athletic T-Shirt Men’s athletic T-shirts are a practical and stylish gift, perfect for a fitness enthusiast, a casual gym-goer, or someone who appreciates activewear. Designed with moisture-wicking fabrics and breathable materials, they ensure the wearer stays cool and dry during workouts or sports activities. This gift combines functionality with modern style. 3. Down Jacket Down jackets are the perfect gifting option for those snuggly cold weather days. They are made of water-resistant fabrics like nylon to repel light moisture and retain heat when damp. They provide excellent insulation due to their ability to trap air. An ideal down jacket can be worn all year round, keeping you warm without any discomfort. Their styles range from puffers to vests to parkas depending on intended warmth level and activity. 4. Denim Shirt A denim shirt is perfect for several occasions, be it for casual rendezvous or meetings. Its cotton-blend fabrication regulates body temperature, making it ideal for indoors and outdoors. 5. Oxford Shirt Non-iron fabrics and quality Oxford shirts eliminate fuss after washing. Oxford shirts are form-flattering fits that are suitable for professional setups. Oxford shirts are made to outlast trends. 6. Chinos Chinos are made of lightweight cotton twill that is perfect for everyday wear and prioritises comfort. Its functionality stretches from casual Fridays to relaxed weekends. Chinos have welt pockets and no-iron properties, which maintain its freshness after multiple washes. Chinos arguably are one of the best men's clothing items that make a great gift because they make you look cool and chill, perfect for going with the flow and looking good while doing it. 7 . Linen Shirts A linen shirt is one of the best fabrics for hot and sweaty summer days. It is lightweight and breathable. Linen shirts have some awesome features that make them a great gift, like elbow patches for extra style points, mother-of-pearl snap closures that are really nifty, and side slits at the bottom so the recipient can bust a move on the dance floor without restriction. The quality fabric is very soft and feels pleasant on the skin. 8. Co-ord Set A co-ord set is a great option for any men's clothing collection. It includes matching tops and bottoms so the wearer looks fashionable without hassle. Quality co-ord sets are usually made from fabrics like cotton or linen. It is versatile; it can be worn at home on weekends, for a casual Friday at work, or worn to a beach vacation with minimal effort. They are available in vibrant colours, cool prints, and stretchy fabric for comfort. They are perfect for men who do not enjoy spending much time coordinating their outfits. 9. Peacoat Peacoat is a charming men's clothing item made of thick wool fabric to keep the wearer warm during winters. Peacoats are fashionable and boast a cozy collar and secret pocket. 10. Cargo Pants Cargo pants are worthy for any man to have in his wardrobe. They are an essential item for men's clothing and can be worn up and down and matched with almost all casual clothes for men. Cargo pants have many pockets for storage. They are also comfortable for active lifestyles. Shop for Fashionable Men's Clothing on ZOP Looking for an online store to get quality men's clothing? This is where ZOP comes in. ZOP is a one-stop destination for finding fashionable and trending men's clothing. It offers a wide selection of clothes under the men's clothing category to suit different tastes and occasions. From shirts to trousers and jeans, you can browse through various options by top domestic labels. Be it formal wear like a suit or casual clothes for men like shorts, you can be sure to find all your desired clothes on their platform. ZOP also features collections suited for parties or outdoor activities. On ZOP, you can find your perfect pick of outfits among the trending men's formal wear and casual clothes for men, with stunning designs and style at affordable rates. Conclusion In conclusion, sending a nice gift to someone is an affectionate gesture. But choosing a gift that your friend or relative will love is tricky.Our list of the top 10 men's clothing items makes a good gift item. They suit almost all seasons, and the possibility of any of these gift items going out of style and trend is very low. Visit ZOP today to find the perfect gift item for your male friend or relative.
Extend Your TWS Earbuds' Lifespan 5 Essential Tips
The world is constantly changing and the gadgets we use nowadays have become inseparable from our daily lives and routines. The true wireless stereo (TWS) earbuds have also gained a special place in our lives because of their convenience and ability to not compromise on music or sound quality. Whenever we are vibing to our favourite tunes during our workout and travelling, listening to podcasts, or simply tuning out of the world for a while to enjoy our own company and a moment of peace, our TWS earbuds are always there. However, like all electronics, earbuds also need care to perform well. In this blog, we will explore some practical tips to increase the lifespan of your TWS earbuds. We have covered everything from maintaining your TWS earbuds to storing them. If you are looking to buy new earbuds, this blog will provide you with some of the latest TWS earbuds suggestions and key features to consider while purchasing the ones just right for you! 5 Proven Ways to Enhance the Lifespan of Your TWS Earbuds TWS (true wireless stereo) earbuds have become an important part of today's fast-paced world. Like any other electronic device, earbuds must be maintained well to ensure they last long. Below are some proven ways to enhance the lifespan of your TWS earbuds. Keep them clean: Regular basic cleaning of your earbuds is important as things like dust, earwax, sweat, etc., can collect in them over time. This accumulation can damage speakers and reduce the sound quality of your TWS earbuds. For regular and basic cleaning, use a soft and dry cloth to wipe the exterior of your earbuds, and use small brushes to clean the mesh and crevices of the earbuds gently. Avoid poking any sharp objects or using liquid to clean the earbuds, as it may further damage the earbuds internally. Use a proper case for storage: Always store your earbuds in a charging case when not in use. Keeping TWS earbuds stored in a case protects them from any physical damage or loss and keeps them charged and ready to use whenever needed. Ensure that the case is kept in a cool, dry place, away from sunlight and extreme temperatures. Limit exposure to water or moisture: Many TWS earbuds are water-resistant but not fully waterproof. Avoid using them during swimming, showering, or while it’s raining. The moisture or water retained in the earbuds can cause unnecessary damage to your TWS earbuds and reduce their lifespan. If, in any case, your TWS earbuds get wet, it is recommended to dry the earbuds thoroughly before using them. Avoid overcharging or undercharging: Overcharging or undercharging your TWS earbuds can affect battery health. It is recommended to use the original charging cable and adaptor for charging and avoid using third-party or fake chargers, which may not be compatible with its health. Please do not leave the case plugged for a long time after it is fully charged, and try to avoid the battery dying or draining completely before re-charging it. Avoid extreme temperatures: Exposure to high heat or cold temperatures can damage the internal components, battery health, and overall functionality of your TWS earbuds. Avoid leaving your earbuds in hot cars, near heaters, in direct sunlight, etc. Use protective cases and covers for your TWS earbuds to avoid such conditions. Key Features to Consider in Your Next TWS Earbuds Choosing the best TWS earbuds can be a difficult task due to the variety of options available in the market. Here are some key features that you can consider to find your next TWS earbuds: Sound quality: It is the most crucial thing to look for while selecting or purchasing TWS earbuds. Look for earbuds with well-balanced sound profile with clear bass, highs, and mids. Consider looking for noise cancellation or isolation earbuds if required; they significantly change your listening experience by minimising external noises or sounds. Microphone quality: Choose a TWS earbud with clear call quality, as different microphones and noise reduction or cancellation technologies are available in the market. Look for features like wind and noise cancellation for a seamless experience, as they minimise background noise during calls, music, or gaming. Battery life: It is a crucial factor to consider if you use your earbuds for long periods. Look for a TWS earbud that offers at least 4-6 hours of playback time on a single charge, and with additional charges, it should play for 20–30 hours. You can also look for models that offer quick charging options, enabling long playback hours with a short charging time. Price and brand reputation: Decide your budget range and consider the brand's reputation and reviews while shortlisting them. There are multiple budget-friendly options available in the market today that offer excellent performance. Research properly while looking at reviews and a brand's reputation, which can help you make an informed decision. Connectivity and range: Look for the highest Bluetooth version, like Bluetooth 5.0 or higher, available in the market with high connectivity and range. Opt for features like quick pairing or connecting to multiple devices to enhance the user experience and convenience. Durability and water resistance: Choose a TWS earbud with an IP rating between IPX4 and IPX7. This rating shows that the earbuds are water and sweat-resistant; hence, they are appropriate for workouts and other weather conditions. Also check for the build quality and durability of the materials of the earbuds to ensure durability. Controls: Purchase advanced models with different sensor controls, advanced touch controls, and physical buttons to manage the volume, calls, and playback system. Some models also offer customisable controls through different companion or brand apps. Additional features: Some models offer different extra features that can be helpful, like active noise cancellation (ANC), which reduces environmental noise for a better listening experience, a voice assistant to control hands-free through Siri, Google Assistant, or Alexa, and transparency mode, which helps you hear your environment sounds without removing your earbuds. Explore the Latest TWS Earbuds on ZOP Finding the perfect pair of TWS earbuds and staying updated with the latest technology can help you have a seamless experience. Some of the latest TWS earbuds available on ZOP that you can consider while buying your new earbuds are mentioned below: GIZMORE 871 RAGA TWS In-Ear Earbuds Price: Rs. 2,599 Key Features: 20-hour battery life with charging case Advanced Bluetooth 5.3 connectivity Smart touch controls and voice assistant features Water and sweat-resistant 180 days warranty DwOTS Decibel- True Wireless Earbuds Price: Rs. 6,995 Key Features: IPX5 water and sweat resistant Bluetooth version 5.3 Active noise cancellation up to 35Db and sensory touch controls Quick charging technology, which gives you 15 hours of playtime with just a 15-minute charge Customisable audio with four modes - Balances, Bass, Theatre, Gaming 365 days warranty DwOTS 323 Earbuds Price: Rs. 3,999 Key features: Advanced Bluetooth 5.3 technology 48 hours of playtime with fast-charging technology IPX5 water and sweat resistant Comfortable fit with noise cancellation technology In-ear detection technology with high-precision contact sensor LED battery display 365 days warranty DwOTS 717 Earbuds Price: Rs. 3,999 Key features: Quick connect and pairing technology Four mics with Environmental Noise Cancellation Hyper boost charging technology with up to 52 hours of playback time Intuitive and sensory touch controls Water and sweat-resistant Conclusion Taking care of your TWS earbuds regularly is necessary and should be seen as an investment to maintain the quality and longevity of your earbuds and listening experience. Follow the simple tips and tricks shared in this blog to keep your earbuds clean. Avoid exposure to extreme temperature conditions to make sure that your TWS earbuds are in excellent condition for a long time. When considering upgrading your earbuds, consider critical features like battery life, sound and microphone quality, durability, budget, etc., to find TWS earbuds that suit your needs perfectly. Start implementing the strategies suggested in this blog above and enjoy high-quality, uninterrupted sound and experience every time you hit the play button. If you are looking for a new pair of TWS earbuds on the market, remember to explore the latest models on ZOP, as your next favourite pair of TWS earbuds might just be a click away!
Buy Trendy Men’s Fashionwear at Top Online Clothing Stores
Online stores offer a wide range of latest men’s fashion clothing to match the taste of modern-day men. Whether you are looking for party wear clothes, casual or formal wear – you will find immense variety in all the categories. The worldwide revenue of the men’s apparel segment stood at USD 504 billion in 2022; 33% of the total apparel revenue for the year. It is likely to go up to USD 643 billion by 2028. Online fashion stores such as ZOP offer a trendy collection at prices that fit the budget of different customer segments. If you are unsure what’s in fashion or what more you should add to your wardrobe, then the information given here should be of help. In this article, we have shared different clothing items that all men must add to their wardrobe to dress aptly for various occasions. Read on to find out. Men’s Fashion in 2024: Trendy Picks to Add to Your Wardrobe Are you bored of wearing the same old combinations? Want to freshen up your look? It may be time to add variety, colour, and vibrancy to your wardrobe. As they say, “Life’s too short to wear boring clothes.” Here are some stylish yet comfortable men’s fashion items you may want to add to your wardrobe. Denim Jackets Denim jackets are in fashion yet again! If you don’t own one yet then go shop for it now! While the good old indigo denim jackets look awesome, you may want to try other colours or shades. A denim jacket adds character to your outfit. You can pair it with your T-shirt, formal shirt, and short kurtas. There is no shortage of variety when it comes to this popular clothing item. You will find different kinds in various men’s fashion stores online. Oversized T-shirts Fitted T-shirts designed to flaunt muscles were once a rage but are no longer in trend. Today’s youth prefers comfort – Gen Zs love wearing oversized hoodies and T-shirts that render a cool appeal effortlessly. Men’s online shopping stores flaunt oversized T-shirts in different colours and designs. You will find these at a reasonably affordable price. Pick a few in different colours and designs that enhance your personality. Go for ones in soft and breathable fabric to ensure utmost comfort. Enhance your appeal by teaming them with a pair of cropped pants and loafers. Floral Print Cotton Shirts for Men If you think tie-dye and floral print shirts are an apt choice only for your Goa or Maldives trip then you are far behind the trend! It seems like the new-age men don’t want to be confined to boring striped, chequered, and plain shirts. They are embracing tie-dye, batik, and floral prints to bring newness to their look. As you browse through linen, poplin, and cotton shirts for men, you will find numerous prints and designs in all sizes. Pick a few pieces to add a dash of colour to your wardrobe. They look good when teamed with a pair of blue denim or casual shorts. A Pair of Chinos Chinos are loved for their style and fit. Their flat front and tapered ankle renders a prim look. They have a casual yet classy appeal and are comfortable at the same time. If you do not own a pair of chinos, then it is time to add a few to your wardrobe. Pair a formal shirt for men with your chinos to get ready for a semi-formal event. Team up the bottom wear with a T-shirt and a pair of sneakers for a casual appeal. Mostly made of breathable, lightweight cotton twill fabric, it is a good choice for the summer months. Shackets Shackets seamlessly blend the features of a shirt and jacket to offer a versatile piece apt for both formal and casual wear. Mostly made using cotton or denim fabric, shackets come in a variety of colours and designs. Wear it over a plain T-shirt to add a layer of style. With unpredictable weather, a shacket can be your go-to clothing piece. Straight Relaxed Fit Jeans If your wardrobe is still filled with skinny jeans, it may be time for an upgrade. Straight, relaxed fit jeans are gaining popularity among men of all ages. They boast comfort and style and are thus quite in trend this season. Replace your skinny jeans with these trendy denims. You will find them in different shades and sizes in various men’s fashion stores. Asymmetric Kurtas Elegantly designed asymmetric kurtas have grown immensely popular among men. The asymmetric hemline renders a taller and slimmer look. They do not just look graceful but are also quite comfortable to wear. You can team them with a pair of dhoti pants, a pyjama, or even your favourite denim jeans. With the festive season approaching, it can be a good idea to stock up on some asymmetric kurtas in different designs and colours. You will find them in various fabrics, including silk, cotton, georgette, denim, and muslin. Indo Western Suit Your wardrobe is certainly incomplete without a gracefully designed indo-western suit. If you are missing out on this traditional attire with a modern appeal, then it is time to indulge in men’s online shopping and pick at least one piece to prepare for the upcoming festivities followed by the wedding season. Known for their distinctive appeal, these outfits are appropriate for formal and semi-formal occasions. You will find a wide variety of suits under this category. You can also create your fusion wear by mixing and matching different Indian and Western attires. Cropped Pants The demand for cropped pants is gaining popularity because of their comfortable fit. These popular ankle-length pants render a stylish appeal. Available in different fabrics, including linen, cotton, polyester, and denim, they go well with formal shirts, T-shirts, and kurtas. They are a great alternative to full-length trousers during the summer months. ZOP: Discover the Trendsetting Men’s Fashion ZOP is the answer to all your fashion needs. Men’s fashion collection on ZOP is vibrant and vivid. You will find various outfits under different categories to match different tastes. Whether you are looking for comfortable cotton shirts for men, traditional kurtas with elaborate designs, or different kinds of bottom wear – ZOP has it all. Browse through different categories to choose trendy clothing items that suit your style. You will find stylish yet comfortable clothes apt for different age groups at competitive rates. Conclusion If you think only women have a vast variety of fashionable attires to choose from, then you likely haven’t tried shopping on ZOP. Top online clothing stores offer a wide array of men’s fashion clothing to match different tastes. If you plan to refresh your wardrobe this season, look for fashionwear that’s in trend currently. It is a good idea to add some oversized T-shirts, floral print shirts, asymmetric kurtas, and a denim jacket to your collection. If you are looking for bottom wear, then try chinos and denim in a straight, relaxed fit. It is sug
Top 20 D2C Brands Redefining Success in the Indian Market
The Indian direct-to-consumer (D2C) market is on the cusp of remarkable transformation, projected to reach a staggering $61.3 billion by FY27. You can attribute this spike to an increased focus on targeted marketing, hyper-personalisation, cut-throat competition, and rising per capita income. Moreover, a report by Inc42 states India already boasts 800+ D2C startups and a burgeoning online shopper base over 100 million. Since 2014, the D2C segment has attracted nearly US $2.04 billion in funding, with the market pacing towards a whopping US $100 billion by 2025. Some of the best D2C brands have garnered the highest funding, like Lenskart ($774 Mn), Boat ($116.3 Mn), and more. Nonetheless, in the vast pool of emerging and existing D2C businesses, certain brands are redefining what success looks like. Here’s a look at the 20 best D2C brands making a significant impact in the Indian market. Top 20 Rising D2C Brands in India 2024 Let's take a look at 20 of the top rising D2C brands in India that have captured the attention of both consumers and investors: BoAt Lifestyle BoAt Lifestyle, founded in 2014 by Aman Gupta (also an investor at the Shark Tank India reality show) and Sameer Mehta, is a fashionable, wearable brand. It primarily sells audio-related and other electronic items. Its categories include headphones, speakers, earphones, power banks, car accessories, smartwatches, and more. From being a bootstrapped firm to becoming a US $500 million brand, boAt's journey has been enterprising. In FY 2023, the company had 15 million of its products assembled in India, and it hit $500 million in revenue in the same year. It was the first time they’ve reached this figure since its inception. BoAt almost ruled the audio wearable segment in 2023, with nearly 30.6% of the market share. BoAt played smart by restricting its sales to a single medium but stayed active on online and offline channels simultaneously. You can find the brand on eCommerce websites like Amazon, Flipkart, and Myntra, and in offline stores like Reliance Digital, catering to the varied shopping preferences of buyers. Bombay Shirt Company Launched in 2012, Bombay Shirt Company is India's first online custom shirt brand. Since then, they've opened over 20 brick-and-mortar stores nationwide and expanded their product offerings into many new categories. This homegrown D2C clothing brand has raised Rs 54 Crore in a Series B funding round led by Singularity, involving contributions from Singularity general partner and the Caratlane founder, Mithun Sacheti. Bewakoof.Com Bewakoof, a lifestyle fashion venture established in 2012, makes creative, distinctive clothing for the trendy, contemporary Indian audience. The brand simply wanted to create a gruelling impact through innovation, integrity, and thoughtfulness. They have a sizeable 400-member team today, with 2 million products flown off their shelves to date. Bewakoof’s product range always stays fresh and up-to-date, clocking sales of over 1 lakh products monthly. The brand has achieved these heights with smart moves such as vertically integrating, manufacturing their own products, and cutting out the middleman wherever possible. This D2C model allows them to curate high-quality fashion at pocket-friendly prices. The brand is also thoughtful about its environmental impact and attempts to minimise its environmental footprint. They have impressive efforts, from rainwater harvesting to paper packaging, weaved into their day-to-day operations. Pepperfry In 2012, Ambareesh Murty and Ashish Shah aced omnichannel retail to launch Pepperfry, which is the country’s leading furniture and home goods eCommerce marketplace. In 2014, the company established its first brick-and-mortar store in Mumbai and expanded to over 70 stores spanning 28 Indian cities by 2019. India’s furniture market was a hyperlocal show before Pepperfry disrupted the fabric of classical retail by merging an online virtual catalogue, creating the country’s most extensive big-box supply chain network and a huge omnichannel footprint with over 200 studios in about 100 Indian cities. The company has accumulated funding of over $200 million from many investors in the past decade. The Souled Store The Souled Store began when India's eCommerce story had only begun to make waves in 2013 and the UPI boom was still a thing of the future. The founders sensed a great opportunity and came together to share their passion with buyers who relish a touch of personality to everyday wear by fusing their favourite characters and mascots into the designs. That’s how one of the best D2C brands came to life, offering quirky apparel featuring pop culture and comic references from DC and Marvel studios and famous sitcoms. The Souled Store has successfully positioned itself as a booming omnichannel lifestyle brand, boasting 22 retail stores across the country. It Is available on online shopping websites like Myntra and Flipkart. The brand ships nearly 2.5 Lakh online orders every month and has served over 70 lakh customers to date. It has expanded its team to 500+ members. Moreover, the brand clocked a Rs 253 Crores revenue in FY23. Plus, with 3PL’s help, The Souled Store cut down its order processing time from 24 hours to 12 hours, giving their end customers a better experience. Neemans Taran Chhabra and Amar Preet came up with Neemans in 2018. The startup has created ripples in the US $11 billion Indian footwear market by introducing shoes crafted from merino wool in India. The unexplored yarn is a boon to the Indian feet because it has a unique temperature regulating property. The bonus? This material is sustainable and comfortable enough to wear all day. Neeman's unique footwear impressed investors and the company raised Rs.20 Crores in the Sixth Sense Ventures Series A round. As the Indian footwear industry hadn’t seen much innovation, Neeman’s new-age products were like a breath of fresh air. Their dual focus on customers and products yielded explosive growth in 2020 when most businesses hit rock bottom. They saw 600% growth despite the restrictions during the COVID-19 pandemic. Five years and more than a million pairs sold, Neeman’s is now regarded as the best D2C brand that revolutionises footwear trends in India. FableStreet Fablestreet, an apparel brand launched in 2016, found that most Western fashion brands make garments according to the American/European body standards, which makes it difficult for Indian women to find a flattering and comfortable fit. Thus, the brand decided to focus on designing clothes specifically created keeping the Indian women’s body proportions in mind. They do not follow the standard US, UK, or EU size charts. The brand collected over 1 lakh Indian women's body measurements to create India’s most appropriate FIT Algorithm. It gives a more accurate fit using only three measurements (chest, waist, and hip) acquired from customers during order placement. The 'FS Sizing Algorithm' takes only these three measurements and extrapolates the rest to 95% accuracy. This approach paid off and won the hearts of customers and investors. FableStreet has raised approximately Rs 70 crore worth of funding to date. Beco With celebrities like Dia Mirza, Bhumi Pednekar, Ranbir Kapoor, Rohit Sharma, and Aamir Khan as investors, the Mumbai D2C startup ‘Beco’ is setting a new benchmark by replacing single-use plastic with its sustainable and eco-friendly products. The co-founder, Aditya Ruia, says Dia Mirza was surprisingly one of Beco's first customers. The startup was also among the vendors present at the actor’s famous sustainable wedding. Beco, incepted in 2019, makes eco-friendly and cost-efficient products that are as flexible as single-use plastic items. They use recyclable cardboard packaging and their exclusive Cocozyme Technology that derives the natural power from coconuts and distills it into a soap form. In the past five years, Beco has saved more than 500 tonnes of plastic waste through its sustainable production and packaging model. The company grabbed the attention of many investors and recently raised $3 million in a Series A round from Rukum Capital, Better Capital, Priyavrata Mafatlal, and others. It’s grown to become one of the best D2C brands in the sustainable segment. CaratLane CaratLane, shining bright since 2008, is one of the biggest Indian omnichannel jewellery retailers, with more than 140 physical stores in over 40 cities. It manufactures and sells jewellery in India and the United States. In the last year, CaratLane achieved some incredible milestones: Valuation: Rs. 17,000 crore (US $2 billion) Funding: Rs. 4,600 crore Revenue: Rs. 2,177 crore Net worth: Rs. 2,169 crore CaratLane is a favourite among many because of its high-quality jewellery at 30% lower prices than the usual market rates. They achieve this by eliminating inefficiencies and reducing costs, making their products much more affordable for customers. Moreover, CaratLane's mobile app has become popular among the masses. Their app has advanced features like Virtual Try-on, which helps customers virtually try on thousands of earrings and see how they would look. With over 100,000 downloads, the CaratLane app has garnered significant traction in the market. Just Herbs A Mohali-based D2C venture by Arush Chopra, Dr Neena Chopra, and Megha Sabhlok started in 2014. Just Herbs came into action when Direct-to-Consumer (D2C) wasn’t the norm and eCommerce giants like Amazon and Flipkart ruled the online retail market. From 2014 to 2016, the founders considered their website the primary sales channel since selling directly through the website meant quick payments. In 2017, they launched a Facebook community, JustHerbs Insiders, to get direct customer feedback, allowing about 3,000 to 4,000 women to talk about their experience with the band. That year, the company made over 30 lakh in sales through its website. A merger with Marico in 2021 gave the Ayurvedic BPC brand wings, expanding to over 500 retail touchpoints across the country from just six. From generating Rs 17.5 crores in FY21, the co-founders claim to have surpassed the Rs 100 crore revenue run rate mark in FY24. The company now has a team size of over 300 members. Chaayos Chaayos, one of the best D2C brands in the food and beverages industry, has sold tea and food products since 2012. Apart from the 200 physical cafes it owns, the startup also takes advantage of the online marketplaces to reach more customers and sell products. Over the years, the brand gained much popularity among generations, especially Gen-Z and Gen-Y. In FY23, Chaayos’ total revenue was Rs 253.4 crores, increasing by 81% from Rs 140.1 crores in FY22. Chaayos' business model revolves around its unique product, 'Meri wali Chai,' a blend of quality, flavours, variety, and wholesomeness. The brand offers about 25 different types of tea and around 12,000 ways to customise these concoctions. Customers can also pick some add-on flavours and buy their bundled snacks and chai mixes. Nuawoman When Ravi Ramachandran launched Nua, a women's wellness D2C brand, in 2016, he noticed that there were numerous cosmetic and grooming brands in the market, but the women's wellness segment was left unaddressed. Nua tapped into this sector by acknowledging women's health and hygiene. The brand sells sanitary pads, Cramp Comfort (India's first self-heating patch), 1mm Everyday Liners and Uplift (mensuration nutrition drink mix), foaming intimate wash, and more, targeting a community of 4 lakh+ women who want to start a new wellness journey. The D2c brand raised US $7.1 million in pre-Series B funding led by Lightbox Ventures and others three years ago. Nua also added the famous actor ‘Deepika Padukone’ as their investor, who works closely with the brand to ideate and bring new wellness solutions. Sugar Cosmetics One of the best D2C brands in the cosmetic industry, Sugar Cosmetics, has seen a hard time in its teething days. It required capital, and Vineeta Singh and her co-founder, Kaushik Mukherjee, found it very difficult to raise funding. In only four years after its inception in 2015, Sugar Cosmetics earned Rs 100 Crores in annual revenue as compared to legacy cosmetic brands like Revlon that took two decades to reach the same milestone in India. The founders credit most of the success to their offline bet, omnichannel approach, and app development. The brand raised about US $50 million in April 2022, has expanded its offline presence and almost doubled its physical store count to 200 by June 2023. Sugar Cosmetics revenue jumped 89% to approximately Rs 420 crore in FY23. Jimmy’s Cocktails Jimmy's Cocktail started with only an initial investment of Rs 50 lakh in 2019 by Bhatia and others. Within a few months, they conducted a small seed round worth Rs 2 crores. Later, it raised Rs 9 crores in two rounds, and recently, the brand secured Rs 14 crores in funding in a bridge round led by Roots Ventures ahead of its Series A. The company wanted to test its products in September 2019 to gauge the customers’ reactions and get some feedback before a full-scale launch. They pivoted to a D2C model during the first wave of COVID and launched their digital campaigns. Within a short period, Jimmy’s Cocktails was selling from their website, capturing 400 locations in India, superseding their offline presence target. The startup’s incredible performance in a short span reflected in its growth: 0.1% of all the premium spirits people consumed at home back in 2021 were mixed with Jimmy’s concoctions. As a result, the brand saw nearly 180% revenue growth in that year. Today, they have an omnichannel presence, available at all major eCommerce platforms and 5,000 retail outlets across 50 Indian cities. Rage Coffee Rage Coffee, started in 2018, this Virat Kohli-backed D2C startup in the FMCG industry is renowned as the world's first plant-based vitamins coffee venture. It raised nearly US $5 million in 2021 in a Series A funding round. The funding helped them expand their offline and online presence. As a result, you’ll find Rage Coffee in about 2,500 retail outlets across India. In December 2023, the D2C brand achieved Rs 100 crores in its cumulative sales and has grown remarkably rapidly since its inception. Mamaearth Ghazal Alagh, the founder of Mamaearth, started this D2C brand in 2016 after realising the shortage of good baby care products available for her child. Mamaearth initially launched six baby products and, in just two years, penetrated other categories like skincare and haircare, which account for 80% of its website sales today (according to a Jefferies report) Today, Mamaearth caters to 5 million+ customers in 500 Indian cities. Last year, the brand was declared a unicorn business (currently valued at US $1.2 billion) and also gained a Rs 14 Crore profit for the first time. Coolberg Founded in 2016 by a husband-wife duo, Coolberg brings a variety of non-alcoholic beers to the Indian market. Coolberg is now one of the best D2C brands in India, producing non-alcoholic beers to introduce a new drink genre that the country has never witnessed before 2016. The brand raised US $3.5 million in Series A funding in 2019. Their unique Malt Zero Alcohol Beer (having a beer-like flavour) and other malt-based drinks, like Cranberry, Strawberry, Ginger, Peach, and Mint took off. The company appealed to many customers, especially the teetotallers who need non-alcoholic drinks to enjoy with their friends and family at hangouts and clubs. The millennial-oriented D2C brand also plays around with its packaging and has youthful and delightful designs to captivate its target audience. You can now find Coolberg's products in over 30 major cities. After four years of its launch, the brand got on the shelves of 25,000 stores within the country, making its way to supermarkets, cafes, grocery stores, restaurants, airports, colleges, and many online platforms. Cultfit When we talk about Cultfit, we’re looking at India’s first fitness unicorn, with an enormous sportswear collection for men and women, that touched Rs. 700 crores of revenue in FY23 (triple of what they made in FY22). Started in 2016, Cultfit has over 1 lakh consumers and a whopping 300% YOY sales growth over the last eight years. Their secret sauce is acquisitions. The D2C brand acquired more than 20 startups in a span of eight years. The company also successfully raised Rs 84.5 crore (nearly US $10.2 million) in a funding round by their existing backer, Valecha Investments, contributing more than Rs 36 crores to the brand. Urban Monkey In five years, Yash Gangwal built a Rs 5 crore hip-hop products D2C brand suited for underground artists. Young Indians, especially those born after 1980, really like hip-hop fashion. This style mostly focuses on hoodies, t-shirts, jackets, and sneakers with bright colours and loud designs. Urban Monkey saw this trend and started making such clothes in 2014. The owner wanted to show off India's street culture. The company has even worked with famous Indian TV hosts and rappers, like Raftaar, Rannvijay Singh, Emiway Bantai, and many other celebrities to make their brand popular. ZOP: Discover the Emerging D2C Brands in India Zop is a unique online shopping platform connecting shoppers directly with D2C brands that make and sell their own products. What does Zop offer? For shoppers: They can find unique products from various D2C brands in India on one eCommerce platform. They get the best prices and personalised service. For brands: New and growing D2C brands can tell their story and connect with customers. They don't have to go through big stores or marketplaces. ZOP’s shopping experience for your end customers: Easy one-click checkout. Fast and reliable shipping. Good customer support post-purchase. We want to change how people shop online by bringing shoppers and D2C brands closer. Sign up with us to leverage one of India’s best eCommerce platforms for D2C businesses. Conclusion The future looks bright for direct-to-consumer (D2C) brands in India. Investors have poured over $4 billion into these companies in recent years, showing strong faith in their potential. As people earn more money and seek out unique, personalised products, D2C brands are well-positioned to grow. They can create unique items for specific customer groups, which encourages people to buy more often and spend more money. With so many new and exciting D2C brands, platforms like ZOP by Shiprocket are becoming more important. They help shoppers discover these brands and allow the brands to tell their stories directly to customers. This connection between brands and buyers is shaping the future of online shopping in India.
Top eCommerce Deals and Promotions to Boost Online Sales
eCommerce deals and promotions have become an integral marketing strategy for online businesses aiming to attract and retain customers. And all businesses want to attract and retain customers. These eCommerce deals and promotions are essential to drive customer acquisition and establish long-term customer and brand loyalty. Personalised eCommerce marketing strategies powered by AI and machine learning are becoming popular. It’s because they enable online businesses to tailor eCommerce deals and promotions to individual customer preferences and shopping behaviours. Data-driven insights enable businesses to predict customer needs and optimise promotional timing, improving their chances of success. Moreover, the rise of social commerce and livestream shopping has introduced new interactive ways to engage customers in real time. The shift towards omnichannel experiences offers customers an engaging and fulfilling shopping experience across all platforms. This blog will explore the top 13 eCommerce deals and promotions and their benefits to customers. Top 13 eCommerce Deals & Promotions for Customers Let’s look at the most common types of eCommerce deals and promotions for customers. Discount coupons and promo codes Discounts and coupons are the most common types of eCommerce deals and promotions for customers. Customers love a good discount offer. It acts as an incentive to increase sales. Discounts are also particularly effective during special events or for new customers. Discounts also act as an effective tool for retaining customers. When a customer receives a coupon or promo code after purchasing from a brand, they are more likely to return for repeat purchases. Buy one get one (BOGO) offer BOGO eCommerce deals offer great value for money, especially for price-sensitive customers. And why not? A free product is a great way to provide additional value. This eCommerce deal is generally offered to improve inventory management, facilitating up- and cross-selling of products. These offers are perfect for items that are frequently used and the ones customers purchase in bulk. For instance, cleaning supplies and condiments. Customers consider BOGO deals a generous offer, significantly improving brand loyalty. Free shipping This is another great eCommerce deal to attract customers, especially price-sensitive ones. In fact, high shipping costs can destroy great deals for most customers, often forcing them to abandon their carts. According to the Baymard Institute, nearly 48% of customers abandon their online shopping carts because additional costs charged by retailers are too high for them to complete the purchase. These additional costs most commonly include high shipping fees or unexpected taxes. Free shipping works because customers know that there will be no last-minute surprises in terms of additional charges. Free or discounted shipping not only prevents customers from abandoning their carts it can also encourage them to pay more than they initially planned. This eCommerce deal is often used in combination with a minimum purchase order requirement as it helps increase the average order value. Flash sales Flash sales evoke a sense of urgency or FOMO among customers. This time-limited eCommerce deal is a great incentive to attract new customers and drive demand. The time-bound nature of these eCommerce deals, when combined with a limited stock offer, can encourage customers to buy immediately. Flash sales are designed in a way that prevents customers from spending too much time considering whether they should make the purchase. Flash sales tap into customers’ behaviour to impulsively make a purchase and their fear of missing out. This eCommerce promotion is generally used for under-selling or seasonal products. Limited time offers Limited-time discounts and other promotional deals create a sense of urgency and increase sales within a short period. A sense of urgency and the fear of missing out are the two most effective ways to speed up a customer’s purchase decisions. A limited-time discount or coupon works wonders when it comes to eliciting urgency in customers. It’s often offered as a standalone deal to customers. Seasonal promotions and offers These eCommerce deals and promotions are often inspired by celebrations, holidays, events, or seasons. The most popular seasonal promotions include Black Friday, Cyber Monday, Christmas + New Year, etc. Seasonal promotions and offers bring great benefits to both customers and retailers. Customers are already planning to prepare for a particular season, event, or holiday. Seasonal promotions and offers are less infringing, making shopping more fun for customers. Loyalty programme Loyalty programmes are one of the best eCommerce deals to ensure customers keep returning to a particular brand for repeat purchases. There’s a reason behind loyalty programmes becoming an absolute eCommerce favourite. It’s a win-win situation for both retailers and customers. Loyalty programmes improve brand-customer relationships, increase repeat purchases, reduce the cost of acquiring new customers, and give access to valuable customer data. From a customer’s perspective, it offers them a personalised shopping experience and improves brand loyalty. Member-only promotions are also part of loyalty programmes, where customers get access to exclusive deals, events, etc. However, loyalty programmes require careful planning to be truly effective. A loyalty program should be easy to join. Most loyalty programmes also fail because customers find it’s taking them too long to earn rewards. Data shows that 45% of consumers don’t like how long it takes to redeem rewards from their loyalty programmes. While 31% of customers find it too difficult to earn rewards, 27% don’t think the rewards earned are valuable enough. Contests and giveaways Contests and giveaways are other great eCommerce deals with great benefits for both customers and brands. It’s usually easy for brands to set it up and customers to enter. This eCommerce strategy is not always sales-oriented. Giveaways and contests are a great way to increase customer engagement across different social media platforms. For instance, customers will earn a reward for referring a brand to a friend or family. Spin-a-wheel campaigns are also gaining popularity in the eCommerce industry. Customers click on a wheel to spin it and earn freebies or discounts depending on what a brand offers as rewards. Contests and giveaways because their interactive nature attracts a customer’s attention and interest. They engage with them because they are curious and excited to find out what they may earn as rewards. Abandoned cart discounts As the name suggests, it targets customers who have abandoned their carts due to any reason. Abandoned cart emails with special or limited-time discounts can guide customers in the proper direction and help them complete the purchase. There are other ways to remind customers to complete the purchase they abandoned. For instance, re-engagement strategies like targeted marketing ads. Offering customers a little extra incentive, including free gifts or samples, special discounts, free shipping, etc., can encourage customers to complete the purchase. Referral discounts Referral or word-of-mouth marketing will always be one of the most effective ways to attract new customers. In fact, a staggering 9 out of 10 consumers trust referrals from their knowns over any other form of marketing. Word-of-mouth marketing also ties into the social proof aspect of eCommerce. However, not all customers would recommend a brand to their friends or family. Only a handful of customers would do so. So, how can brands encourage customers to refer them? Motivate them to refer a brand to their friends and family with incentives. These incentives can include rewards points for each referral, gift card, voucher, free gifts, products, samples, etc. Referral rewards can also be tiered, with rewards increasing depending on the referrals a customer brings in. Free gifts or samples Offering customers free gifts or product samples can help increase the sales of slow-moving products, perishable goods, or products with a short lifespan. This eCommerce strategy is also often used by brands to introduce a new product to their existing customers. It lets them try the product first-hand and assess its quality without paying anything in return. If they end up having a positive experience with the product sample, they’ll be more likely to purchase it in the future. Customers often receive free product samples as part of their bigger purchases. Bundle deals Product bundling is an eCommerce marketing strategy that involves selling multiple related products together as a bundle or package at discounted prices. Bundling products can increase average order value, improve inventory management, and enhance customer’s shopping experience. A study by the National Bureau of Economic Research revealed that product bundling can lead to 30% more profits. Customers will be more likely to take bundled product deals only when the bundled products are complementary, and the bundle is cheaper than individual products separately. Bundle deals give customers the impression that they are getting more value than what they are paying for. Personalised product recommendations Offering customers personalised product recommendations based on their past purchases is the go-to marketing strategy for most eCommerce businesses. As many as 74% of eCommerce businesses have a personalisation programme on their websites. Personalised product recommendations can increase conversions, sales, customer engagement, and retention, ensuring repeat business. According to Twilio Segment, 60% of customers are likely to repeat a purchase when they receive a personalised shopping experience. It also helps rotate the standing inventory of products that need to sell out quickly. Conclusion The dynamic nature of eCommerce promotions requires businesses to continuously adapt and innovate to remain ahead in the market. While traditional eCommerce promotional deals like discounts and free shipping remain effective, access to advanced technologies and customer data analytics offers great opportunities for businesses to personalise a customer’s shopping experience and engage them. Adapting to trends such as social commerce, livestream shopping, and omnichannel strategies enhances customer experiences, drives higher conversion rates, and customer loyalty. To keep up with the evolving eCommerce industry, leveraging these trends effectively will be key to maximising the impact of eCommerce marketing strategies and ensuring sustained business growth in the digital marketplace.
Discovering the Best Online Site for Shoes - Ultimate Guide for Sellers
While many businesses create exclusive websites to sell their products and services, several others choose a smarter way to facilitate online selling. The smarter way is to go ahead and sell your products on a website that has a good reputation in the market. If you plan to dive into the online shoe selling business then finding the best website for selling your range should be among your first moves. Selling shoes online is a lucrative business, and by choosing the right platform, you can boost your revenue further. Statistics reveal that the global eCommerce footwear market stood at USD 112.85 billion in 2023 and is expected to grow at a compound annual growth rate of 7.25% over the next 8 years to reach USD 211.87 billion in 2032. In this article, we have shared the steps to find the best online site for shoes, how to make the most of it and a lot more about the shoe business. Read on to find out! A Diverse Selection to Suit Every Style In order to attract a greater number of buyers, it is important to offer a diverse range of shoes. Several varieties of shoes are available for men as well as women these days. People love possessing different kinds of pairs to match various outfits in their wardrobe. You must add exclusive pairs under diverse categories to match different styles. Let’s simplify the task for you! Begin by gathering information about the kind of shoes that are in demand in the current times. Browse through the best footwear sites in India to know what’s in trend among different age groups. Some of your prospects may be interested in comfortable sneakers for everyday use, while others may be looking for branded sports shoes yet others may be looking for a pair of casual loafers. Likewise, other categories of shoes may be popular among various other buyers. A wide variety of sizes and price ranges ensures there is something for everyone. As the trends in the footwear industry keep evolving, so should your offerings. Keep adding the latest designs and fits to your collection to keep your consumers’ interest alive. How to Pick the Best Online Site for Selling Shoes? Here are a few simple tips to help you select the best online site for shoes: Target Audience To choose the best website to sell your shoe collection you must consider your target audience. There are websites that may be attracting a lot of buyers, but they might not have all the categories you want to sell under. It may also be possible that some websites are popular only for sneakers, stilettos, or some other specific footwear. Thus, by choosing to sell on such sites you may not be able to attract buyers for different categories. Interface A website’s interface plays a key role in attracting shoppers and ensuring a smooth buying procedure. If a site’s interface is difficult to navigate then it may not be able to make as many sales even on offering the best discount shoes online. Look for a platform that has an easy-to-navigate interface and offers a customisable storefront. This will allow you to create a better shopping experience for your customers. This increases customer satisfaction and encourages repeat purchases. Reputation Considering the reputation of your potential website is of utmost importance. Websites with impressive reputations have good exposure and witness heavy traffic. They can help attract a greater number of buyers and fetch more revenue. A less popular site may not be able to drive as much traffic/ sales. Payment Options By choosing a website that offers secure and convenient payment options, you can encourage more sales. Research shows that 37% of social commerce buyers prioritise payment information security. Multiple payment methods such as credit card, debit card, cash on delivery and net banking stand a better chance of cracking sales. Cost Factor Each website has a different fee structure for businesses. The listing fees, commission percentages and payment processing charges vary largely from platform to platform. Compare the fee structure and overall amount charged by different websites and consider your budget to strike the best possible deal. Customer Support Service A platform that offers reliable customer service boosts your reputation. Offering quick and efficient resolution helps encourage sales. As per research, 89% of consumers are likely to make repeat purchases after a good customer service experience. How to Make the Most of Your Online Selling Platform? While the best website for buying shoes can help you attract a good number of prospects however merely listing your products on it is not enough to crack sales. In order to come into the limelight and encourage sales, you must make the most of your online selling platform. How? Here are a few tips: Optimise Your Product Listings Your listings should be informative and engaging. The product descriptions must include all the features and specifications in addition to highlighting the benefits of the shoes you are offering. Don’t forget to incorporate relevant keywords to improve the search engine rankings. Add high-quality images that show your product from different angles. Request Reviews Request your customers to leave a review about your products and services. You may do so by sending follow-up emails requesting for feedback. Customer reviews help build credibility. Buyers tend to trust the reviews shared by others. Useful Data The best online site for shoes will provide information about your current sales trends, conversion rate, cart abandonment rate, and more. Use this data to make informed business decisions and expand your reach. Engage with your Customers It is recommended to actively engage with your customers as they share feedback about your products or inquire about something. Responding in a timely manner and resolving their queries makes them feel valued and enhances customer satisfaction. Clear Return Policies Make sure you keep your refund and return policies simple. Clearly mention all the terms and conditions related to them. Maintaining transparency helps build trust and encourages customers to make repeat purchases. Launch Online Offers Everyone looks for offers and schemes on products. It is suggested to float different kinds of discount offers from time to time. You can boost your sales by offering the best discount shoes online. Enhance Your Marketing Efforts Effective marketing can drive traffic to your product pages and increase the chances of cracking sales. Leverage social media, email marketing and other marketing tools to enhance the visibility of your diverse range of shoes. Post regular updates about your offerings and promote them to attract your prospects and encourage sales. Conclusion Choosing the best online site for shoes like ZOP is the first step towards building a successful eCommerce business. In order to assess whether it is a good choice for your business, you must start by checking its reputation. It is equally important to check whether it is designed to cater to your target audience. The website must have a user-friendly interface, an excellent customer support system, and secure payment options and should come well within your budget. Each website has its set of pros and cons. Thus, you must take time to research well and choose the one that is best suited to your needs. Diversify your shoe range to attract all kinds of customers and make the most of your chosen site to boost sales. You can do so by optimising your product listings, leveraging data, encouraging customer reviews, and launching online offers, among other things.
How to Choose the Best eCommerce Platform for Your D2C Beauty and Cosmetics Brand in India?
Are you looking for a suitable eCommerce platform for your D2C brand in beauty and cosmetics? Finding a high-performing one can be challenging, especially if you have a roaring offline business. Going digital is less of a choice and more of a necessity these days to capture the lion's share of your target audience and sell faster in bigger volumes. The world of online shopping is booming, with global eCommerce sales expected to hit a staggering US $6.3 trillion in 2024 - and that's just the beginning of what looks like a skyrocketing trend. Establishing an online presence also opens many new channels for you to acquire and sell to diverse customers. However, creating an online store and turning it into a buzz is not an easy job. You need ample resources to offer customers a memorable online shopping experience to turn them into loyal shoppers and position your brand as a dominant one in the highly competitive eCommerce space. Now, the question is, which is the best eCommerce platform to attract maximum customers to your online store and capture a big chunk of the online retail market? This article will answer that question by acquainting you with top eCommerce platforms for D2C brands and helping you choose the best one. The Benefits of Using an eCommerce Platform for Your Brand Firstly, let's look at the key benefits of taking your D2C brand to the digital space through online shopping websites: Less Expenditure Cost cutting is one of the major benefits of using good online shopping websites, which pushes many sellers to offer their products on such platforms. Running physical stores can bring you under heavy costs like rent, repairs, store design, and merchandise. Despite considerable investments in services, inventory, maintenance, and labour, physical stores often struggle to achieve targeted profitability and return on investment. An eCommerce store is relatively less expensive and requires a smaller investment. For this reason, it's an excellent choice for individual and small-scale D2C brands who want to make money but lack the necessary start-up funding. Worldwide Selling Unlike an eCommerce store, a physical one restricts you to selling within a limited geographic area. With an eCommerce platform, you can offer your products to a global audience, allowing customers to make purchases from your Indian D2C brand through online advertisements or smartphone apps. Moreover, online selling reduces the friction points and simplifies the buying process, enabling buyers to shop from any location. Plus, these online shopping websites allow you to manage your business and sell products to clients worldwide from the comfort of your home. Accelerated Sales Setting up an online store is surprisingly quick these days. Platforms like Shopify, Magento, WooCommerce, Squarespace, etc., offer ready-made themes, allowing you to create a professional-looking site in no time. They handle the technical part, too - hosting, maintenance, and security compliance. For customers, it's as simple as browsing your site and clicking to buy. It's a far cry from the complexities of establishing a physical store. Expanded Customer Reach An eCommerce site opens your doors to the world. You're no longer limited by geographical barriers - anyone with internet access can become your customer. This global presence lets you tap into new markets and demographics. Different online channels, from your website to social media platforms, each attract their own unique audience. It's an opportunity to engage with a diverse customer base that would be impossible with just a brick-and-mortar store. Customer Data Insights One of the biggest perks of online selling through an eCommerce platform is the wealth of data and insights at your fingertips. You can analyse and track how customers interact with your online store, what they're buying, and where they're dropping off. This information is gold for improving user experience and boosting sales. It allows you to continuously refine your approach based on real customer behaviour, not just guesswork. Multiple Payment Modes Today's customers expect convenience, especially when it comes to paying online. eCommerce stores can offer a variety of payment modes - from credit cards and bank transfers to digital wallets and cash on delivery in some cases. This flexibility not only increases customer satisfaction rates but can also reduce cart abandonment rates, ultimately boosting your bottom line. Extensive Product Catalogue Unlike those brick-and-mortar stores with limited shelf space, online shopping websites for D2C brands offer virtually unlimited room to showcase your products. You can provide detailed descriptions, multiple images, size charts, material information - whatever helps the customer make an informed decision. Plus, you can leverage social media to create more engaging product presentations, creating a stronger connection between customers and your brand. Best D2C Brands in the Beauty and Cosmetics Industry Here are some of the top D2C beauty and cosmetics brands: Plum If you love products made from organic materials and natural ingredients, you're likely familiar with the popular D2C brand Plum, founded by Shankar Prasad in 2013. It offers many skincare and haircare products concocted using organic components like green tea, chamomile, and aloe vera. The D2C brand emphasises safe, effective, and affordable products, free from harmful chemicals like sulphates and parabens. With a predominant online presence and innovative marketing, Plum has built a loyal customer base, providing a variety of vegan and cruelty-free products, and is currently valued at over US $23 billion. Wow Skin Science Wow Skin Science, founded in 2014, has made quite a name for itself in the D2C space, having a valuation of about INR 900 crores today. The brand offers many skincare and beauty products that people love - everything from face washes to serums and body washes. But what sets them apart among D2C brands is that they use natural ingredients like aloe vera and apple cider vinegar, steering clear of harsh chemicals. Mcaffeine Mcaffeine, established in 2016, is a new favourite in skincare D2C brands among customers who are ardent coffee lovers. The company focuses on a niche by offering coffee-based products for skin and hair. It's run by a team of five entrepreneurs, and they only believe in offering products concocted with natural, high-quality ingredients. There aren't any nasties like mineral oil or sulphates in their products. From face washes to shampoos, their offerings capture a large segment of the skincare market. MyGlamm MyGlamm is making waves in the beauty world with its cosmetics and personal care products. They're not just sticking to online sales - customers can find them in stores, too, though almost 60% of their sales still come from digital platforms. Founded in Mumbai in 2015, the D2C brand has raised an impressive US $311.9 million in funding and is now valued at over US $1 billion. It's a great success spree for a company that's less than a decade old. Innovist Innovist, formerly known as Onesto Labs, is shaking things up in the personal care space. They have three brands under their umbrella: Chemist at Play, Bare Anatomy, and SunScoop. Each brand has its own speciality, from hair care to skincare and sun protection. This D2C brand came into existence in 2018 and has already secured US $3.5 million in pre-series funding. Minimalist True to its name, Minimalist keeps things simple and effective. Founded in 2019, this D2C brand is all about science-backed skincare that's safe and does what it says on the tin. It has a product for customers with almost every skin type and problem, like dry skin, ageing concerns, or acne. Their no-nonsense approach is clearly resonating with consumers and bringing in handsome profits. Sugar Cosmetics Sugar Cosmetics has taken the Indian beauty scene by storm, becoming one of the fastest-growing D2C brands in the beauty and cosmetics industry. It has an impressive number of stores, about 2,500 of them, and a digital following of nearly 5 million users. The D2C brand distinguished itself by setting a new trend and making matte makeup look fancy in a world of gloss and glitter. Moreover, Sugar Cosmetics is more than just its products; it taps into the spirit of bold, independent women and wins hearts. Plus, their omnichannel approach and dedicated app show they're thinking beyond just selling makeup. Key Factors in Choosing the Ideal eCommerce Platform for Your Cosmetics D2C Brand Here’s a list of features you must look for in an eCommerce platform for D2C brands to pick the best one: Picturesque Design and Breezy Navigation Let's face it: we all judge a book by its cover. When customers shop for beauty products online, they want to see a good-looking website. It's like walking into a sleek, well-organised makeup store. But looks aren't everything - your site should be a breeze to navigate, too. Nobody wants to feel lost in a sea of lipsticks and moisturisers. According to Clutch’s survey, 94% of consumers say that smooth navigation is the most useful feature of a shopping website. Make sure your customers can find what they're looking for without breaking a sweat. Omnichannel Strategies Adopting an omnichannel approach can take your purchase frequency a notch higher. Get your products out on all the platforms your customers love. With so many people in India glued to their smartphones, focusing on mobile could seriously boost your sales and give you some juicy insights into what makes your customers tick. Flexible Customisation Options The beauty world moves fast. One day it's all about matte lips; the next day it's about glass skin. Your eCommerce setup needs to keep up. Choose a platform that lets you switch things up easily with customisable options. The flexibility of these customisable options helps you keep pace with market trends, quickly adapt to them, and create tailored experiences for your customers. It makes you stand out in the vast and dog-eat-dog beauty and cosmetic industry. Personalised Shopping Experiences We all know that one-size-fits-all doesn't work in skincare. Your customers want to feel like you really apprehend their skin concerns. Some are battling breakouts, others are fighting dry patches. Show them you understand their unique needs. Personalisation is what's going to take you miles, as many customers abandon purchases when the experience isn't tailored to their requirements. As per industry experts, 89% of marketers witness a positive ROI when they personalise their marketing campaigns. So, make sure your preferred eCommerce platform has features and tools to personalise and enhance customer experiences. Strong Marketing Capabilities Market Smart, Not Hard! Getting the word out about your brand is crucial. But it's not about shouting the loudest - it's about reaching the right people with the right message. Make sure your platform gives you the tools to plan and execute of compelling marketing campaigns for your target audience. Seamless Third-Party Integrations Running a beauty brand is like juggling; you need tools for everything from tracking inventory to engaging with customers. Pick a platform that integrates well with all third-party apps for marketing, customer engagement, CRM, accounting, and other similar essential functions. This integration can streamline operations and enable you to offer innovative features like virtual try-ons to lure more customers. Frictionless Payment Process Nobody likes a complicated checkout process. It's like standing in a long line at the store, which can be annoying for customers. Market research reveals if your checkout takes more than 30 seconds, you're likely to lose over 50% of your customers. Keep the payment process simple and give your customers options. The easier it is to pay, the happier they'll be, and the more likely they are to come back for more. Efficient Inventory and Order Management Managing inventory in beauty is no joke, as it involves dealing with numerous SKUs. With all those shades and formulas, things can get messy fast. Choose a platform that helps you stay organised with its robust inventory and order management features and simplifies these processes. You'll be able to fulfill orders faster and more efficiently with such a streamlined system, which will, in turn, improve customer satisfaction. Scalable and Easy-to-use Platform Select a D2C eCommerce platform that can grow with your business. It should be easy to use now and flexible enough for whatever you dream up in the future. You want to focus on building your empire, not wrestling with tech issues. Therefore, opt for a user-friendly system that doesn't require extensive technical knowledge, allowing you to focus more on strategic business decisions. Optimised Deliveries Customers who like to shop for beauty and cosmetic products online often worry about the safety of fragile items during shipping. Keeping these customers happy requires paying attention to your delivery processes. As per a 2022 study by Convery, 84% of customers refrain from shopping again from brands after just one bad delivery experience. So, partner with reputable and reliable delivery services that know how to handle delicate goods. It's about giving your customers peace of mind - their new favourite lipstick will arrive in one piece, guaranteed. Conclusion The eCommerce platform you choose eventually becomes your digital foundation, so it needs to be solid, flexible, and equipped with all the necessary tools. One such platform is ZOP, which offers an all-around eCommerce solution for D2C brands in the beauty and cosmetic industry. It's a first-of-its-kind D2C discovery platform where shoppers can find a curated list of products from many D2C brands. The platform gives D2C brands a stage to share their brand story and be visible to thousands of Indian shoppers while creating a direct connection with customers akin to a traditional marketplace. Plus, our eCommerce platform brings your customers the best-in-class shopping experience powered by Shiprocket with trustworthy express shipping, single-click Checkout, and seamless post-purchase support.
Choosing the Best Online Shopping Marketplace: A Seller's Guide
Gone are the days when shopping meant battling traffic and crowded markets. These days, Indians are turning to their smartphones and laptops to grab lucrative deals on everything from the latest gadgets to trendy fashion at the best online shopping websites. E-commerce has exploded in India, with a dizzying array of online shops vying for our attention and rupees. Presently, the Indian eCommerce market is valued at US $70 billion, accounting for about 7% of the country’s overall retail market. Whether you're hunting for a new phone, updating your wardrobe, or sprucing up your living room, there's a website out there ready to deliver it to your doorstep. But with so many options, which ones are really worth your time? So, let's take a peek at the top popular online shopping sites and see what's causing shoppers to click "add to cart" across the country. Online Shopping: A Quick Overview India's got a staggering 800 million people surfing the web, making it the second-largest crowd of internet users on the planet. According to Invest India, we're on track to become the world's third-biggest online shopping hub by 2030. No wonder the Indian digital markets are buzzing with high demand. The rise of affordable smartphones in India has significantly boosted eCommerce growth. Mobile shopping has become commonplace, prompting online retailers to enhance their platforms for a smoother user experience. This evolving market bestows many opportunities upon Indian sellers looking to expand their reach and hike sales volumes and profits. Online marketplaces are basically digital platforms connecting buyers and sellers for shopping. There are many good online shopping sites, called aggregators, that often sell their own products while also allowing third-party vendors to list items. The appeal of a marketplace largely depends on its ability to attract consistent, high-volume traffic. Selling your products through established marketplaces often requires less financial investment and effort compared to building and maintaining an independent eCommerce brand website. Having your own site may benefit you, but driving traffic to it and keeping it updated can be time-consuming and expensive, and it may not always yield a high return on investment if it's your sole sales channel. Many successful businesses opt for a hybrid approach, maintaining their own websites while also selling through marketplaces. This strategy allows them to leverage the high traffic of popular platforms and retain a dedicated space for unique promotions and branding. When selling on established marketplaces, the main challenges you may face are effective marketing and setting competitive pricing. However, the best online shopping websites are often big on garnering consumer trust. Some studies even indicate that shoppers generally prefer marketplaces, viewing them as more reliable and often offering better value. Top Online Shopping Sites in India These options covering some of the best online shopping websites will give you an idea where you could sell your products and make some handsome profits. Flipkart Founded in 2007, Flipkart has become a major Indian eCommerce platform and the top online clothes shopping website, offering more than 150 million products in 80+ categories. With over 400 million registered users, it provides sellers with extensive reach. According to a recent report, Flipkart is leading the Indian online shopping market, having nearly 50% market share. The platform also offers various seller support programs like Flipkart Advantage and advertising options through Flipkart Ads. Sellers benefit from detailed analytics to help optimise their listings. Moreover, Flipkart's popularity is evident in its approximately 236 million monthly visits, which helps sellers tap into a vast customer base. Amazon Amazon, founded in 1994, is the king of eCommerce selling and also the oldest online shopping site in the world. Amazon India (amazon.in) is a subsidiary of the global eCommerce giant Amazon. It caters to so many product categories, from electronics and apparel to books and home goods. As per the April 2024 record, amazon attracts about 525.1 million monthly visits, and it's the most visited online shopping website in India. Why Is It Best for Sellers? Global Reach: Access to a global marketplace, allowing Indian sellers to reach international customers. Fulfillment by Amazon (FBA): This program gives sellers logistics support, ensuring efficient storage, packing, and shipping. Prime Membership: Products can be part of Amazon Prime, increasing visibility and sales. Advanced Tools: Tools like Amazon Seller Central for inventory management and sales analytics. Myntra Myntra is unoubtedly a leading fashion e-commerce platform and one of the best online clothes shopping websites in India, today, which sells clothing, footwear, accessories, and more. Myntra's journey is quite the fashion fairytale. Back in 2007, it started as a modest B2B venture for personalised gifts but transformed into a full-blown e-commerce powerhouse in just a few short years. By 2012, Myntra had already become a runway for 350 Indian and international brands. Since then, its wardrobe has only gotten bigger and better. Myntra's not just at the top of the online fashion game - it's owning it. With a massive social media following, a loyalty program that keeps shoppers coming back for more, and tempting deals for its customers, Myntra has stitched up quite a success story. More reasons to sell on Myntra: The platform partners with both international and domestic brands, utilising AI for personalised shopping experiences and increasing customer engagement. Plus, Myntra's major sales events, like the End of Reason Sale (EORS), drive significant traffic and sales. The platform garners about 60 million monthly visits and nearly 75 million app users, owing to its popularity. AJIO AJIO, a subsidiary of Reliance Retail, offers a mix of Indian and international fashion products, like apparel, footwear, and accessories. It’s among the best online shopping websites, with AJIO’s growing presence in the Indian e-commerce market reflected in its over 24 million monthly visits. Benefiting from Reliance's extensive retail network, AJIO hosts exclusive collections that give sellers a unique positioning. It also operates the AJIO Gold membership program, which boosts sales through exclusive offers. Moreover, the platform focuses on user engagement through personalised recommendations that help you gain high customer loyalty. Nykaa Nykaa is a premier beauty and wellness e-commerce platform in India that customers often flock to. It’s one of the best online shopping websites in the beauty segment, offering products ranging from cosmetics to personal care. Nykaa sees approximately 22 million monthly visits. Why should sellers consider it? Beauty Niche: Focuses on beauty and wellness, attracting a targeted audience. Nykaa Network: Strong presence across both e-commerce and physical stores. Brand Building: Helps new brands gain visibility through various marketing strategies. Customer Trust: High trust factor among beauty enthusiasts. Meesho Meesho's success story is closely tied to the booming eCommerce landscape in India's smaller cities and towns. It's not just the big metros driving online shopping anymore - the real action is happening in places you might not expect. According to a recent report by AllianceBernstein, Meesho has been playing its cards right. They have a laser focus on Tier II cities and beyond, combined with a zero-commission model that's music to sellers' ears. It's a strategy that's paying off big time. Meesho’s cheap online shopping attracts a staggering 120 million average monthly active users. In the past year alone, Meesho saw its order volume jump by 43% while revenue surged by 54%. Plus, they have about 80% repeat customers that keep coming back for more. Now, let's talk about who's selling on Meesho. Around 80% of their sellers are retail business owners, and a whopping 95% of the products are unbranded. It's like a digital version of your local market but with a reach that spans the entire country. In terms of what's selling, apparel is the clear winner, making up about half of Meesho's gross merchandise value (GMV). Beauty and personal care products, along with home and kitchen items, each contribute around 8-10%. All in all, we're looking at a GMV run rate of over US $5 billion. Meesho enjoys over 48% of eCommerce app downloads in India, which can help them grab an even bigger slice of the market pie in future. TataCliq.com TataCliq is an eCommerce venture by the Tata Group that offers Indian sellers an online space for selling many products like electronics, fashion and footwear, accessories, home appliances and more. TataCliq's association with the Tata brand helps it attract over 8 million monthly visits. Other advantages of TataCliq for sellers to look at: Brand Association: Leveraging the trusted Tata brand name, it combines physical and digital shopping experiences through its phygital model. Quality Assurance: One of the unique features of this eCommerce platform is that it emphasises on providing its customers with authentic and high-quality products. Omni-channel Presence: The integration with Tata’s physical stores plays a big role in getting online retailers a wider reach. Jiomart.com With about 12 million monthly website visits, JioMart, part of Reliance Industries, is a growing e-commerce platform that offers groceries, fashion, electronics, and more. In fashion eCommerce, Reliance Group-owned Ajio is acquiring users at a rapid pace. The e-tailer currently has about 30% market share based on its MAUs (monthly active users). But why should you sell on this platform? Well, for starters, as a seller you benefit from Reliance Retail's extensive network and strong logistics and supply chain capabilities.Plus, this online marketplace gives you the opportunity to sell across multiple categories and is also a cheap online shopping platform that attracts customers with competitive pricing across multiple categories. Snapdeal.com Snapdeal is a well-established cheap online shopping Indian e-commerce platform offering fashion, electronics, home, and kitchen items. With over 5 lakh registered sellers having 200 million listings on the marketplace, it provides enhanced logistics and fulfillment service through Snapdeal Plus and offers advertising solutions to boost your product’s visibility. Moreover, you get a diverse product selection and large user base that constructively contributes to its approximately 70 million monthly visits and positions Snapdeal in the list of good online selling sites. Blinkit Imagine getting your products into customers' hands in just 10 minutes! That's the speed Blinkit offers sellers. Whether you're selling fresh veggies, birthday cakes, the latest gadgets, or baby essentials, Blinkit's got you covered. In the fast-paced world of e-grocery, Blinkit is racing ahead of the pack. Industry experts reckon it's already nabbed about 40% of the quick commerce market in India. So, why should sellers jump on the Blinkit bandwagon? Lightning-fast delivery: Your products zip from shelf to doorstep in minutes. Explosive growth potential: With 450+ dark stores, Blinkit's network is primed for rapid expansion. Wider audience: Tap into millions of customers across 25+ major cities. Hassle-free process: Getting started is a breeze, and managing your business is straightforward. eBay India If you want to grow internationally, eBay is the place for you. eBay India, a subsidiary of the global e-commerce giant eBay, is one of the best online shopping websites for small businesses and individual sellers. It offers a trading environment that's diverse and has a wide variety of products, from everyday items to unique collectibles. With a global reach of 2 billion users, approximately 132 million live listings, and a presence in over 190 markets worldwide, eBay gives its sellers unparalleled exposure. The platform's extensive network opens up major opportunities for growth and diversification for you. More advantages of selling on eBay: Sellers can tap into a vast international customer base, diversifying their revenue streams beyond local currencies. With export opportunities for sellers, your products that may have saturated domestic markets can find new demand internationally, extending their lifecycle and value. By selling internationally, you can establish a global presence and have a competitive edge over local-only sellers. Access to millions of global customers can lead to higher sales volumes and improved profitability. eBay also gives you an opportunity for price optimisation as some international markets may offer higher price points for certain products, which can boost your overall profit margins. Pepperfry.com Pepperfry has carved out a niche as an online furniture and home decor marketplace. The platform maintains physical studios for enhancing customer experience and offering customisation options for furniture. As a seller, you'll benefit from end-to-end logistics support for sellers that Pepperfry extends. Its specialised focus on home furnishings attracts over 22 million monthly visitors and 6 million+ registered users. Another lucrative feature that makes their eCommerce selling game strong is their online catalogue, which is entirely technology-driven. Each displayed product has about seven to eight images and 3D models, wherein buyers can rotate the products, turn and tilt them, and open drawers, all online. Pepperfry uses augmented reality, which allows customers to actually place and see the furniture in their rooms virtually. Netmeds Netmeds operates as an online pharmacy, offering prescription medicines, OTC products, and health supplements. As a licensed pharmacy established in 2015, it's known for providing genuine and safe products. Netmeds also offers health information and consultation services, along with subscription services, to attract repeat customers. The platform's focus on healthcare products helps it garner about 7 million monthly visits. FirstCry FirstCry has carved out a unique niche in India's eCommerce space and is among the best online shopping websites, focusing exclusively on products for newborns, babies, and kids. It’s seen as the Amazon for selling all things child-related, from diapers to strollers and everything in between. Starting with a laser focus on new parents, FirstCry has steadily expanded its reach. Today, it's not just an online store – it boasts 380 physical stores across India, including smaller cities and towns. The company's mobile app now accounts for a whopping 70% of its online sales, showing just how much parents love the convenience of shopping on-the-go. But FirstCry's real stroke of genius? The "Gift Box" program. Imagine a customer just had a baby, and along with the congratulations, they receive a box filled with essential baby care products from top brands. It's a win-win-win strategy – new parents get free goodies, brands get exposure, and FirstCry wins customer loyalty right from day one. With partnerships in about 10,000 hospitals (that's 14.5% of India's hospitals), FirstCry is making sure it's the first name new parents think of when it comes to baby products. As the company grew, it even spun off its logistics arm into a separate business called XpressBees, providing sellers logistics and shipping aid. Zop Zop is not like any other traditional marketplace. It is India’s largest D2C platform. Zop, an initiative of Shiprocket, hosts several top D2C brands and unique artisanal products from across India. You can find products ranging from makeup and cosmetics to health and wellness products and fashion—everything from Indian business. You will get an extra 5% discount on prepaid orders. Tips to Select the Right Site for Online Sale As you now know, there are a lot of good online shopping sites to go for, and it can be difficult to decide where to sell. You can pick the best online shopping websites for your brand using these insightful tips: Know Your Niche Consider your product carefully. If you're just reselling popular items like electronics or clothing, you might get lost in the crowd on big platforms. But if you're a manufacturer or have a unique product, you could build your brand from scratch online. Choose a marketplace like Zop that hosts several D2C brands. Shipping and Logistics Support Don't overlook shipping and handling. Make sure the marketplace you choose can efficiently deliver to areas where your warehouses are located. If you're starting your own marketplace, do your homework on logistics providers. It can make or break your business. Platform Popularity Giants like Amazon and Flipkart are household names for online shopping. Joining these platforms gives you instant access to a massive customer base. It's like setting up shop in a busy mall versus a quiet street corner. So, judge the popularity of the marketplace and the kind of customer base you can tap into. Competition The flip side of popular marketplaces? Intense competition. You'll be one of many sellers offering similar products, differentiated only by small details like product descriptions and seller ratings. So, you must be ready with strategies to compete in these highly-populated marketplaces. Brand Image On big marketplaces, you're often just another seller. Customers are not there to buy just from your brand on these marketplaces; they have multiple seller options. This can make building your brand tricky. Having your own store allows you to craft your brand image more carefully. Some platforms, like Amazon, now offer ways to use your own website while still processing transactions through them - giving you the best of both worlds. Subscription Cost Considerations Different marketplaces have different fees and commission structures. They also offer varying services. It's worth shortlisting a few options and comparing their specific plans. Think of it like shopping for a cell phone plan - you want the best value for your specific needs. Conclusion The best online shopping websites in India offer sellers a powerful mix of advantages. Your products easily fly off the shelf as these platforms are wildly popular and have niche market options and enormous customer bases, bringing you millions of potential buyers. They also have strong support systems and advanced tools to help sellers optimise their operations and reach. So, if you're looking to sell and earn more, these marketplaces are your go-to, hands down!
Rakhi Outfit Ideas: Men & Women’s Fashion Category for the Festive Occasion
Rakhi is just around the corner, and we are sure you have started shopping for the special occasion. In addition to purchasing beautiful rakhis and gifts for our siblings, most of us love buying new clothes to add to the festive vibe. Local markets, as well as online clothes shopping websites stock up a wide variety of ethnic wear for women, men as well as kids around this time. There is certainly more variety of ethnic dresses for women however, there is no dearth of options when it comes to men. Both men's & women’s fashion categories are full of beautifully designed clothes, with most of them available at an affordable price. If you are confused looking at the various available options, then allow us to make the choice easier for you. In this article, we have shared top Rakhi outfit ideas based on the latest trends in the market. Read on to find out! Classic Elegance: Kurta pyjama for Men What can be a better choice for the festive occasion than an elegantly designed kurta pyjama for men? You will find a huge range under this fashion store online shopping category to match different tastes. Whether you want a plain kurta pyjama in a pastel shade, an embroidered one or one with Chikankari work – you will find them all in online stores like ZOP. You will also find kurta pyjamas with sequence work, cut work, and mirror work. Likewise, these are available in different kinds of fabrics, including cotton, silk, rayon, denim and more. You may pick the one that suits your style. Pathani Suits for Men Fashion Pathani suits are quite in trend these days. They are known for their distinct traditional appeal, which makes them a good choice for festive occasions such as Rakhi. Consisting of a long, straight-cut kurta and a pair of loose-fitting salwar, this ethnic attire looks elegant and boasts comfort. You can easily find a variety of Pathani suits on various online clothes shopping websites. Mostly crafted with breathable fabrics, they allow ease of movement. While plain Pathani suits in royal colours, as well as pastel shades, look appealing, ones with embroidery are also quite popular. For a formal look, you can team it with a waistcoat or a stole. Indo-Western Dresses for Women’s Clothing Online Shopping While Indo-western dresses are available in both men's & women’s fashion categories, there is certainly more variety for the latter. These dresses are a hot favourite among teenagers and middle-aged women alike. A unique blend of traditional Indian elements and modern Western style, these dresses render a sassy appeal. Some examples of Indo-western dresses for women include saree gowns, jumpsuits with attached drapes, lehenga skirts with crop tops, maxi dresses with intricate embroidery or mirror work, and Anarkali dresses with western jackets. You will see a host of options as you look for these dresses in women’s clothing online shopping stores. Several unique combinations in different colours, designs and fabrics are available online. Vibrant Lehengas for Women Lehengas can never go out of fashion. They make for an excellent choice for festive occasions, especially for those who love dressing up in a traditional style. Mostly available in fabrics such as rayon, brocade, silk and velvet, they come adorned with different kinds of works. This includes beautiful embroidery, mirror work, beadwork and zari work, to name a few. As Rakhi is celebrated during the day time, it is suggested to go for a lehenga in a lighter hue with less embellishment. A lehenga skirt teamed with a sequin or embroidered top is a better choice for those of you aiming for a subtle traditional look. This makes for stylish yet comfortable attire, perfect for modern-day women. Anarkali Suits for Women's Clothing Online Shopping With a flowy kurta fitted at the top, a pair of churidar and elegantly designed dupatta, Anarkali suits render a traditional look. If you have a pear-shaped or hourglass figure then this graceful attire is particularly a good choice for you. You will find this in a variety of designs, colours and fabrics on women’s clothing online shopping stores. Anarkali suits made with georgette fabric are especially popular as the material is naturally flowy and thus enhances the overall look of the attire. You can choose a simple Anarkali suit and team it with a pair of heavy earrings or a necklace to complete the look. It is suggested to keep the accessories minimal if you choose an Anarkali suit with embellishments. Maxi Dresses with a Desi Twist One of the most sought-after attire for women during the festive season is a maxi dress with a desi twist. These dresses are loved for their unique style as well as comfort. They are easy to carry and render a traditional yet contemporary appeal. You will find a wide variety of maxi dresses with Indian elements such as zardozi embroidery, chikankari, Kantha work, phulkari, Kashmiri kashida and more. You will also find these in a variety of fabrics, such as chanderi cotton, georgette, brocade, chiffon and silk, to name a few. Choose the one that matches your taste. The outfit looks as good with juttis as it does with stilettos. Kurti and Palazzo Combo This ethnic attire has become extremely popular because of its comfort and grace. The kurti, as well as the palazzo are designed to offer a comfortable fit. The combo is suitable for every body type. It exudes traditional charm, which makes it an excellent choice for festive occasions. You can choose a straight-cut or an A-line kurta, depending on your style. Teaming it with a vibrant dupatta enhances its appeal. However, to keep it comfortable and contemporary, you may ditch the dupatta. Traditional Silk Suits Nothing can beat the grace of a silk suit. The fabric is known for its luxurious look and feel. Silk suits have long been popular and their demand doesn’t seem to go down. If you want to adorn a traditional look with sophistication, then a silk suit is what you should go for. The fabric is breathable and is thus a good pick for Rakhi as it falls in the summer season. You will find a wide array of beautifully designed silk suits as you indulge in fashion store online shopping. One in a colour and design that enhances your persona can make you stand out. Stylish Kurtis with Jeans from an Online Clothes Shopping Website If you are more comfortable in your denim jeans and don’t want to get into the hassle of wearing elaborate attires such as a lehenga, Anarkali suit, or long, flowy dresses, then go for a stylish kurti. Many youngsters prefer teaming their favourite pair of denim jeans with a traditionally designed kurti. Loose kurtis adorned with gorgeous embroidery, mirror work or other ethnic embellishments render a festive appeal. You can accessorize this outfit with heavy earrings, a vibrant scarf or a chunky belt to enhance your look. Men’s clothing online shopping stores are flooded with a vast range of elegantly designed kurtis, especially during the festive season. Conclusion Add colour to your Rakhi celebration by choosing traditional clothes for the occasion. We are sure the outfit ideas mentioned above will help you make an appropriate choice. You will find a variety of ethnic dresses in both men's & women’s fashion categories. From stylish kurtis with Indian motifs to elegant lehengas adorned with dazzling embellishments, you will find it all in various eCommerce stores. Men can choose between a variety of kurtas and Pathani suits online. In addition to considering the ongoing fashion trends, you must understand what suits your body type and overall personality. Go for an outfit in a design and fabric which is comfortable and enhances your look at the same time.
