Celebrate Diwali in Stylish and Trendy Outfits

Diwali is just around the corner. It is known for its rich traditions and spirited festivities, and we celebrate different forms of energy as we celebrate Maa Durga. Other than the cultural significance of Diwali, it is also the perfect time to flaunt your style, as the latest Diwali outfit trends include combining elegance with a modern twist. This blog explores trending festival outfits and provides tips on selecting the perfect style. Whether you are looking for luxurious fabrics, vibrant colours, or fusion fashion, ZOP has got you covered.  Embrace the Festive Spirit: Latest Diwali Trends and How to Choose the Right Style Diwali is a celebration filled with tradition, colour, and joy. Festivals fashion is involves exciting trends that blend classic and timeless elements with contemporary flair. Here's how you can embrace these trends while choosing the perfect style for your stunning festive look: Explore the trends: Vibrant colours: Diwali is all about bright and bold colours. Expect to see vivid reds, deep blues, lively yellows, and some pastels as well. These colours truly present the festive spirit and add flair to your outfits. Try to mix and match shades to create a unique look. Fabrics: Fabrics like chiffon, silk, and velvet are fashionable as they bring a touch of elegance to traditional outfits. These fabrics look stunning and are comfortable while allowing you to dance with ease. You can add layered fabrics or create outfits from intricate textures for a modern twist. Fusion fashion: Mixing traditional elements with contemporary designs is the latest trend, just like a saree paired with a trendy crop top or a lehenga with a jacket. Fusion wear helps you to add tradition to a modern outfit. Choose the right style: Understand the occasion: Style yourself differently for each of the nine nights. For dance nights and gatherings, choose a stylish yet comfortable outfit. A flowy lehenga or an anarkali with lots of room to move will be ideal. You can choose a saree or embellished/embroidered lehengas for more formal occasions or events. Elevate your personal style: Your outfit should elevate and reflect your personal style and personality. If you like classic looks, choose timeless lehengas and sarees with traditional embroidery. If you want modern styles, look for outfits with cuts and fusion elements. Choose the accessories with the outfits wisely based on your personal choice. Comfort is important: Comfort is important to dance all night for these nine nights. Choose fabrics that are breathable and designs that fit well. Ensure your outfit allows free movement, comfort, and style to nail your festive look and enjoy every moment to the fullest. Top Diwali Outfits for Women Diwali is the perfect time to show your style with outfits that are a mix of traditional and contemporary flair. Whether you are attending festive parties, or visiting temples, here are some top dress ideas for you to shine through the celebrations. Lehenga choli: A classic lehenga choli for doing garba during Diwali never goes out of style. The combination of a flared skirt, known as a lehenga, with a matching or contrasting top, known as a choli, is perfect for dancing and twirling. Choose vibrant fabrics like silk and festive colours with intricate designs or embroidery to add a festive touch. You can wear traditional jhumkas and add a clutch to complete the look. Saree: A saree remains a timeless choice for festive occasions. For Diwali, try to opt for sarees in bright and bold colours and rich and luxurious fabrics like organza, tissue, georgette, or silk. You can also choose traditional prints on sarees or embellished sarees with sequins or zari work. A saree is an elegant and safe outfit idea, so try to experiment with draping styles or a modern blouse to stand out in the crowd and give it a modern twist. Anarkali suit set: Anarkalis suits are famous for their flowy fabrics and intricate detailing. They are apt for both formal events and dance nights. Choose an anarkali with embroidered borders and a flowing skirt made of fabrics like georgette or chiffon. A matching or contrasting dupatta with the anarkali with embroidery or detailing can also enhance your look. Salwar suit: A traditional salwar suit is a versatile outfit that can be traditional and trendy. Choose a salwar suit with intricate, delicate embroidery and festive prints. Go for fabrics like silk or chiffon to add elegance to the outfit, with a matching dupatta to complete the look. Sharara set: Sharara sets are popular as they provide comfort and elegance. It includes flared pants, known as a sharara, with a matching kurta and dupatta. Choose a vibrant coloured sharara made of fabrics like silk, organza, tissue, or cotton. Complete the look with a statement jewellery piece and a stylish clutch. Indo-Western/fusion wear: Fusion wear is an ideal choice to look traditional yet modern. Combine a classic saree with a crop top or a lehenga with a trendy jacket. Fusion outfits are a blend of traditional elements with contemporary designs, which makes them perfect for those who want to stand out in the crowd with style. Kurta with palazzo pants: If you want a relaxed yet festive look, choose a kurta with palazzo pants. This outfit is comfortable and stylish, which makes it perfect for long, lengthy nights of dancing and celebrations. Choose kurtas with festive and vibrant prints or embellishments and palazzos in matching or contrasting colours. Ethnic gown: If you want to wear something different than others, then consider an ethnic gown. These gowns have traditional embroidery and are made of luxurious fabrics. Choose a gown with a fitted top and a flowing skirt to create an elegant and sophisticated look for any festival Peplum top and skirt: A peplum top and skirt combination is considered fashionable and festive. Choose a peplum top with detailed embroidery matched with a flared skirt, which creates a balanced and stylish look. Ensure the fabric is soft and comfortable and choose a bold-colour outfit to stand out.  Dhoti set: A dhoti set is a contemporary yet stylish choice for Diwali. This outfit is a modern twist on the traditional dhoti, paired with a crop top or asymmetrical kurta. Choose fabrics like satin or silk in bright and festive colours. This look is perfect for those who want to blend traditional and modern styles easily. Elevate Your Diwali Style with Festive Collection: Find Your Perfect Look At ZOP As the Diwali festivities are approaching, it's time to take your style to the next level. There is an exclusive Diwali collection on ZOP enliven the festive spirit. Whether you like the traditional charm of lehengas or the modern elegance of fusion wear, ZOP's latest collection offers you something for every taste and occasion. ZOP has curated a selection that includes vibrant sarees, intricate lehengas, stylish anarkalis, suits, etc., and each piece is selected and designed with attention to detail to help you stand out this Festival Season. Whether you are attending a grand celebration or an intimate gathering, ZOP has the perfect outfits to make you feel festive and fabulous. Some of the collection is linked below for you to explore. You can visit ZOP for more and discover the latest trends and outfits that will make your festivals unforgettable. -        1-minute ready to wear maroon georgette saree -        1-minute ready to wear yellow Krishna organza silk saree -        4-tier skirt and top set -        Mirror work embroidery crop top and skirt  -        Floral print peplum top with bell bottom -        Black Anarkali gown    -        Green colour silk kurta, sharara, and dupatta set: -        Purple a-line kurta, sharara, and dupatta with fancy potli: -        Mint green flared and frill gown Conclusion Embrace your festive spirit this Diwali with outfits that are a blend of tradition and modern flair. This year's trends are about luxurious fabrics, vibrant colours, and innovative fusion fashion, which allows you to stand out in every celebration. Are you ready to elevate your Diwali look? Discover ZOP's exclusive Diwali collection, which will perfectly capture the season's spirit. With a range of intricately designed lehengas, vibrant sarees, and stylish Anarkali, this guide will help you find something that makes you feel fabulous. Explore ZOP’s curated collection through the links provided to uncover the latest trends for a vibrant Festive wardrobe.

Navratri Style Guide for Men Outfit Ideas

People view Navratri as more than just a festival but a vibrant celebration of culture, tradition, and style. Navratri is celebrated for nine nights, and there are nine colours associated with these nine nights to represent different phases of festivities, celebrations, and cultural significance. These colours and outfits offer men a unique opportunity to express their fashion and festive spirit. Whether you are a fan of unique or classic kurtas, bold sherwanis, or fusion wear, this blog will help you navigate through each Navratri day with style. Navratri dress tips and outfit inspirations in this guide combine tradition, comfort, and a twist of modernity while making sure you look your best while dancing to the festive beats. Day 1 to Day 9: Color-Wise Outfit Inspiration Navratri is about celebrating the culture, spirit, and energy of Maa Durga. Each of the nine nights of Navratri is associated with specific colours, which signifies the different qualities and relevance of these colours. Dressing in these colours not only suits the festive spirit but also enhances the joy and celebration of the occasion. Here's a day-by-day colour-wise outfit inspiration to help you nail your Navratri look with style: Day 1 Yellow: Yellow represents enthusiasm and joy, which is perfect for the start of the celebration. Wear a yellow printed kurta with simple pyjamas, or layer a yellow waistcoat over a white kurta set for a more festive look. Wear kolhapuri sandals with it and accessorise with a pocket square. Day 2 Green: Green represents energy and growth. You can look bold with any green-shaded Pathani suit or wear a cotton kurta with cream pants for a stylish look. Pair these with a classic steel-banded watch and brown loafers. Day 3 Grey: Grey may seem muted and understated, but it can give you a urbane look—a grey asymmetrical kurta with black churidar or a grey Indo-Western jacket with white trousers. You can add black mojari for an elegant finish and add a black stone bracelet for a trendy look. Day 4 Orange: Orange brings warmth and vibrance. Wear a bright orange kurta with golden embroidery, white dhoti pants, or an orange Nehru jacket over a cream kurta set. Add a brooch for extra flair, and finish the look with ethnic sandals. Day 5 White: White signifies simplicity and purity. A white chikankari kurta with slim-fit trousers or a white sherwani with a dupatta will make for a regal look. Accessorise with a gold-coloured watch and tan or brown sandals for a traditional and sophisticated look.  For a playful vibe, go for a pair of maroon cargos with a white kurta shirt.  Day 6 Red: Red is the colour of power and passion. Choose a classic red kurta with a white churidar pant and add a red Nehru jacket for a classic look. You can also pair a red Nehru jacket with a beige kurta set for a contemporary flair. Pair tan leather sandals or jutti to complete the look. Day 7 Royal blue: Royal blue is the colour of elegance. Wear a royal blue bandh gala jacket with slim-fit trousers or a casual royal blue kurta set with white dhoti pants and traditional footwear. Day 8 Pink: For a simple yet suave look, wear a pastel pink kurta with beige dhoti pants or white trousers or a pink Nehru jacket with a white kurta-pyjama set. Add a coat chain for a chic and dapper look. Day 9 Purple: End your Navratri with style in purple. You can wear a deep purple kurta with gold embroidery and pair it with black or cream churidar pants. Or you can wear a bandh gala jacket with slim-fit black trousers for a striking and royal outfit. Traditional Choices: Kurtas, Sherwanis, and More When it comes to traditional outfits for Navratri, kurtas and sherwanis are timeless classics. You can opt for comfortable fabrics like cotton silk, silk, or linen for kurtas to wear during the day. Go for vibrant colours or traditional hues. Look for intricate embroidery on kurtas and pair them with straight pants or churidar for a classic look. You can also choose asymmetrical hemlines or layered kurtas for a more modern look. Sherwanis made of fabrics like silk, brocade, or velvet are appropriate for formal Navratri nights. Choose a stylish sherwani with intricate zari work or other embroidery. You can pair your sherwani with dhoti pants and churidar, and to complete the look, take a matching stole or shawl. You can get a traditional yet contemporary look by layering jackets or waistcoats over your kurta. Pick jackets that are in contrasting colours to your kurtas with subtle patterns. Look for some embroidered collars or buttons that add a sophisticated layer and warmth to your outfit. Other options for men in Navratri are Pathani suits and Jodhpuris. Pathani suits are comfortable options, whereas Jodhpuri provides a structured and regal look. You can pick earthy or vibrant tones to match the Navratri vibe. Footwear and Grooming Tips for Navratri Navratri isn't just about the perfect outfit—it's about the whole package! The right footwear and grooming can elevate your style to new heights this festive season. Let's explore some footwear and grooming tips and tricks to ensure that every detail reflects your festive spirit. Footwear tips: Traditional footwear: Choose mojaris, juttis, or kolhapuri sandals to match your traditional outfits like sherwanis, pathanis, or kurtas. Pick colours that complement your outfit, like black, tan, gold, brown, etc. Modern twist: For a modern and contemporary look, you can pair ethnic slip-ons or loafers with fusion wear. Comfort: Navratri includes a lot of dancing, so choose comfortable footwear that will provide you with adequate support and comfort. Grooming tips: Beard: A well-groomed beard or clean shave is important for enhancing overall appearance. Use beard oil for neatness and shine. Hair: Keep your hair neat and styled. For a classic slicked-back look, do a classic side part, which pairs well with traditional outfits. Skincare: Apply a light moisturiser for a fresh look. Dab on some perfume, but do not overdo it. The scent should be alluring and long-lasting, but it should not be overpowering. Accessories: Add a wristwatch or cufflinks to your outfit for a suave and classic look. ZOP: One-stop shop for all your Navratri Outfit inspirations Looking to make a statement this Navratri season? ZOP has you covered with the latest collection of festive outfits for every night of celebration. Whether you want to wear traditional kurtas, contemporary fusion wear, or accessories that will add the perfect touch to your outfit, ZOP has a diverse range to make sure that you will find something to match your style. So don't miss out on trendy looks this season. ZOP is your ultimate destination and one-stop shop for all the Navratri fashion. Conclusion With Navratri just around the corner, it's time to embrace the festive spirit with style. This blog offers day-by-day outfit inspirations and Navratri dress tips that fit the colours and celebratory mood. From traditional kurtas and sherwanis to modern twists and jackets and Pathani suits, there is a look that can suit every preference and occasion. Dazzle everyone around you with your fashionable Navratri wardrobe by pairing your outfit with the right footwear and grooming. With ZOP as your one-stop shop, your Navratri experience will be as exceptional as your outfits. From the latest trendy kurtas and sherwanis to unique fashion wear and eye-catching accessories, ZOP has got you covered. Welcome the season's spirit with ZOP and let your style shine as brightly as festive lights.

D2C Hair Care Brands: Your Guide to Gorgeous Hair

Who doesn't want healthy, shiny, and effortlessly beautiful hair? It might seem like an unattainable goal. It’s not! Gorgeous hair is not just a matter of good genes but also about using the right hair products. This blog will reveal the secret behind having healthy hair while recommending ten expert-approved hair care tips that will transform your hair care game. From choosing the perfect hair care products like shampoo and serum to mastering the art of trimming and washing your hair, these hair care products and tips will make your hair look best in no time. Get ready to give your hair the love they deserve! Ten Expert Hair Care Tips Healthy and vibrant hair doesn't always have to be a far-off fantasy. These ten expert-approved hair care tips and secrets will help you master the art of keeping your hair healthy, shiny, and strong. Choose the right shampoo and conditioner: It is important to use products that suit your hair type (oily, dry, curly, straight, etc.). The right shampoo and conditioner can cater to your hair's specific needs and concerns, like damage, volume, breakage, frizz, etc. Ensure you use sulphate-free soaps, as they are gentle for the scalp and hair. Some of the other basic things you can look for while selecting the right shampoo and conditioner are: For oily hair, choose a clarifying shampoo that removes the excess oil without reducing your natural moisture. For dry or damaged hair, look for hydrating shampoos and conditioners with natural oils, proteins, or keratin to lock in and restore the moisture. Use hair masks and oils: Use oils (like coconut oil, argan oil, castor oil, olive oil, etc.) and hair masks at regular intervals to deeply condition your hair and repair them from within. Ensure you apply oils to the ends of your hair to prevent dryness and split ends. For intense treatment, you can also leave a mask or oil overnight and rinse it out in the morning. Use a wide-toothed comb for wet hair: Wet hair is more sensitive, fragile, and prone to breakage. A wide-toothed comb on damp hair will gently detangle your hair without pulling or breaking it. To detangle wet hair, start combing from the ends and work your way up to the roots to prevent breakage and tugging. Avoid using a brush on wet hair, as it might cause more damage or tangles. Trim hair regularly: Regular trims for your hair are important. Trims every 6 to 8 weeks will keep your hair looking fresh and healthy by removing split ends and will stop split ends from moving up to the hair shaft. Trimming of hair doesn't make it grow faster, but it helps with breakage and makes it look healthy. Eat healthy: Healthy hair start from within; eat a healthy and balanced diet for thick and strong hair. Incorporate nutrients like protein, vitamins A, C, D, and E, and minerals like iron and zinc, which are very important for our hair health. Include foods rich in these nutrients, like nuts, fish, eggs, berries, leafy greens, etc., to promote healthy and strong hair. Avoid heat styling: If you use hot tools like straighteners, hair dryers, curlers, etc., you are causing heat damage to your hair. This heat doesn't just make your hair dry and frizzy; it also leads to split ends and breakage. If you use heat styling tools, use heat-protectant spays to minimise the damage and always opt for low heat settings. It is also recommended for you to air-dry your hair whenever possible. Protect hair from the sun: UV rays emitting from the sun damage hair by making it dry, brittle, and prone to fading its natural colour. Cover your hair with a hat or scarf when you are out in the sun for more extended periods. You can also use UV-protectant hair products to protect your hair from sun damage. Use a silk pillowcase: Silk pillowcases cause less friction between your hair and the pillow while sleeping. This helps avoid unnecessary breakage and frizz in the hair. Replace your cotton pillowcase with a silk or satin pillowcase to keep your hair smooth and minimise split ends while you sleep. Cold water rinse: Rinsing hair with cold water is important as cold water seals the moisture in hair cuticles, which adds extra shine to the hair and reduces frizz. You can wash your hair with cold water, or after shampooing and conditioning, you can rinse it with cold water. Cold water doesn't mean ice cold; it should be around the normal temperature. Top Hair Care Brands on ZOP that You Must Checkout Check out these top hair care brands available on ZOP and see which will suit your hair type the most. Arata Arata is a homegrown brand known for its clean and plant-based ingredients and vegan hair care solutions. It believes in using nature-derived and chemical-free products that are effective and gentle to use. Arata creates sulphate, parabens, or silicone-free products and promotes a natural approach to hair care. The brand’s transparency in ingredients and dedication to environmental sustainability make it popular among its conscious customer base. Must-try hair care products from Arata include Arata hair cream, super shampoo (sulphate-free), and conditioner. Indus valley Indus Valley is known for its organic and natural haircare products. They focus on producing products with 100% botanical extracts while ensuring no harmful chemicals are used in the products. Indus Valley is a popular choice for individuals who want to use organic and safe hair care products. They also offer a range of organic and safe hair dyes, providing a chemical-free option to the traditional conventional hair colouring methods. Some of the must-try hair care products offered by Indus Valley include hair oil, Indus Valley Hair Ultima Spa, Indus Valley Hair Eaze Spa, and Indus Valley Gel Hair Colour. The Natural Wash The Natural Wash (TNW) is a combination of traditional Ayurvedic ingredients with modern twists. TNW formulates its products with natural oils, herbs, and botanical extracts, which cater to different hair types and concerns. They provide you with a hair care range infusing natural solutions that address common hair problems efficiently. Some of the must-try hair care products by The Natural Wash include TNW onion hair oil, TNW herbal shampoo, and TNW amla hair mask. Naturali Naturali is committed to providing nature-inspired hair care solutions, as they believe in utilising the power of natural ingredients to offer effective hair care, free from chemicals. If you want to use products that are effective yet free from harsh chemicals, you can choose Naturali's products. You must try hair care products from Naturali, including Naturali damage repair shampoo, Naturali nourishing conditioner, and Naturali hair serum. Barclay Italy Barclay Italy offers premium hair care solutions that combine Italian hair care technology and natural ingredients. They provide a professional-grade hair care range that caters to the different hair types, needs, and concerns. Barclay Italy helps maintain healthy and salon-like styled hair at home without visiting a salon frequently. Some of the must-try hair care products from Barclay Italy include Barclay Italy volumising shampoo, Barclay Italy repair conditioner, and Barclay Italy styling cream. Cocoroots organic Cocoroots Organic creates hair care products that are sustainable, organic, and cruelty-free. The brand believes in providing products free from harsh chemicals while nourishing and protecting your hair. Cocoroots Organic has grabbed the attention of environmentally conscious customers who prefer organic and sustainable hair care options. Some of the must-try hair care products offered by Cocoroots Organic are Cocoroots organic coconut oil, Cocoroots organic aloe shampoo, Cocoroots organic hair cleanser and Cocoroots organic hair mask. Conclusion Achieving healthy, shiny, and beautiful hair doesn't have to be an unachievable dream. With the right hair care products and routine, you can nurture your hair back to life. This blog provides ten expert hair care tips, from choosing the right shampoo to using hair masks, having a healthy diet, trimming regularly, etc. These steps will give you luscious locks that feel and look refreshing. This blog has introduced some top hair care brands available on ZOP, like Indus Valley, Arata, Cocoroots Organic, etc. These brands offer a range of natural, organic, and cruelty-free products that are customised to cater to different hair needs and concerns. Whether you are looking for sulphate-free shampoos or nourishing oils, these brands have it all. What are you waiting for? Start using these tips and explore some fantastic products that can provide your hair with the love and care it truly deserves. Your beautiful hair is just a few steps away!

Get Radiant Skin: Top 20 Beauty Products to Shop Online

Being a women, achieving radiant and flawless skin on your special day is a top priority. To achieve the perfect beauty look, selecting products that enhance your appearance and ensure that you feel confident and glowing throughout your celebrations is essential. With an overwhelming range of beauty products available online, finding the perfect ones can be exciting and daunting. To simplify this process, this blog will dive into 20 must-have beauty products designed to cater to various skin types and needs. From luxurious moisturisers to high-performance serums and illuminating highlighters, these products will help you achieve a luminous complexion for your grand celebration.  20 Beauty Products for The Perfect Bridal Look Here is a list of the top 20 beauty products to get the perfect bridal look on your special day.  Face wash The face wash is a must for almost every occasion. So, it’s unlikely you’d want to omit it from your bridal beauty care product kit. You can use a brightening, hydrating, and super gentle face wash. Look for one that helps nourish the skin and removes impurities and makeup without stripping your skin off its natural oils. Primer You’re probably aware of how important primer is as a beauty product for your makeup routine, especially when it’s your wedding day. You may want to go for a primer that has a brightening and hydrating effect on your skin. It should also help you smoothen your skin and give you a radiant glow and finish. Your primer should be able to lock down makeup for a long period. You can try silicone-free primers that work on all skin types.  Toner Most toners contain ceramides and hyaluronic acid. A toner has anti-inflammatory properties that can help you calm irritation and redness. It also has antibacterial properties. Some toners can also help you calm inflamed acne and perioral dermatitis and even help with eczema flare-ups.  Moisturiser You must carry a lightweight moisturising gel cream. You can look for an oil-free moisturiser with antioxidant properties. It must be instantly absorbed into the skin and help you maintain long-lasting hydration. A moisturiser may also help you calm inflammation and reduce redness.  Serum Serums can help you improve the appearance of dark spots, even your skin tone, and replenish your skin’s moisture. You can use a vitamin C serum to get smoother skin for your wedding day. Face mask Face masks come with excellent properties. They are packed with so many unique ingredients, including giga white, bioflavonoids, and alpha lipoic acid. Face masks can help your skin fight against hyperpigmentation and signs of ageing. They also help you improve your skin’s overall tone and texture and lighten dark spots, ensuring a radiant glow on your wedding day. With face masks, you can also feel your skin being hydrated and nourished. Face oil Face oils are available for all skin types. It can help you achieve glowing skin on your wedding day. Face oils brighten and nourish your skin. It also helps lock in moisture to help you get a youthful glow. Most face or beauty oils are packed with amazing ingredients. They are a rich source of antioxidants, polyphenols, and omega fatty acids 6 and 9. Face oils also have vitamins A and E that heal your skin and keep it hydrated.  Concealer  Concealers are a must-have beauty product, especially for your wedding day. You can pair concealers with a corrector to get a more even look. Modern concealers now come with colour correctors. You must use a concealer that’s lightweight, long-lasting, and crease-proof. You must ensure it helps you cover dark under eyes, any skin imperfections, and redness. It should also help you with brightening and contouring.  Foundation You must use a long-lasting foundation for your wedding day, preferably with a matte finish. You can use a foundation that does not require too much time and effort to blend and smoothen. Moreover, it should neither make your skin dry nor look patchy. Nowadays, foundations come with acne-fighting properties. Be extra careful while picking any beauty products online for your wedding day if you have sensitive skin.  Face Powder You can either choose a loose or pressed face powder. If you want to set your concealer and foundation quickly, you can use a pressed face powder. Make sure your face powder gives you a little warm look. It will help you bring out your skin colour in the best way possible. Some face powders can also help you freshen your makeup.  Contour and Highlighter While contouring has come to a standstill, highlighting has been gaining popularity. Some brands offer a multi-tasking combination of both contour and highlighter. Their impressive results may even surprise you. You can choose a matte-finish contour that also works as a highlighter. The right combination of contour and highlighter can give you a perfectly sculpted look without feeling too heavy on your skin.  Blush Makeup is incomplete without a tint of colour on your cheeks, especially when you’re getting ready for your wedding day. You can pick a blush with a matt finish or one that is a little shimmery. A blush with the right colour payoff with not too harsh shimmer reflection can work wonders to achieve a radiant glow on your wedding day. This should be enough to give you the perfect glossy sheen.  Eyeshadow  Eyeshadow palettes come in several options, including the ones with bright colours, pastels, glitter, matte-finish, etc. You’ll still need the right colours and finish for your wedding day. You can choose the eyeshadow palette based on the look you want to pull off. Eyeshadow palettes come with a slightly higher price tag. However, this beauty product is worth the investment, especially if you can get those smokey eyes you’ve always wanted. Eyebrow Enhancers Getting perfect eyebrows requires time, effort, and practice. However, the right products to enhance your eyebrows are what you should be looking for on your wedding day. Eyebrow enhancers or pencils are easy to use and provide an extremely natural coverage.  Eyeliner  Eyeliners are a must for bridal makeup. Regardless of whether you’re going for ‘eyes on fleek’ or trying to achieve that ‘winged perfection,’ eyeliners help you slay with a simple sweep. Eyeliners come with an intense colour payoff and a smudge-proof formula. Most eyeliners are long-lasting, so you don’t have to worry about it not lasting through your wedding ceremony.  Mascara Mascara not only helps lengthen your eyelashes but also gives them the right amount of volume. You can look for a mascara that offers a full lash fringe. However, ensure it’s feathery soft with no faking. Moreover, you should also make sure there’s neither clumping nor smudging.  Setting Spray Setting sprays are as important as any other makeup and beauty products. A good setting spray will help you lock makeup in place and make it last longer. You can also use a setting spray to prevent blotchy or uneven makeup. Setting sprays are also available for different skin types, including dry and oily skin. Nail Paints For your wedding day, you can pick colourful, long-lasting, and fancy nail paint. Nail paints are available in different colours and types. These include the traditional ones, gel nail paints, acrylic nail paints, poly gel, dry powder, and more. Regardless of whether you go for glittery nail paint or one with a matte finish, choose a beautiful colour that complements your overall wedding outfit, look, and style.  Lipstick   You can’t go without essential lip products on your wedding day. Lip products come in different colours, shapes, and forms. You can pick from natural nudes to bold and dark lip colours. You can either opt for a matte finish or one with a glossy look. Lipsticks are a go-to makeup and beauty product, even on a regular day. You can pick lip products that go well with your skin type and bring out your natural skin colour.  Eye Cream Look for an all-in-one-eye cream to fight various problems like dark circles, crow’s feet, puffy eyes, and firmness and elasticity issues. Some eye creams may also help you achieve smoothness and radiance and tone your under-eye wrinkles.  ZOP: Discover Beauty Products for Bridal Glow From Indian Brands Powered by Shiprocket, ZOP is a one-of-a-kind discovery and shopping platform. Unlike traditional marketplaces, ZOP aims to bridge the gap between customers and their favourite D2C brands. You can explore products from various brands and categories available on ZOP. The most popular categories include men's and women’s fashion, health and wellness, beauty products, accessories, electronics, home decor, etc. ZOP also offers single-click checkout, quick and reliable shipping, and excellent post-purchase customer support to provide an unmatched online shopping experience. ZOP also features a curated list of beauty products to help you get that glowing and radiant look for your wedding day. You can choose from a wide range of beauty product categories and buy products from your favourite brands. Some big brands featured on ZOP include MARS Cosmetics, Vanesa Beauty, Mellow, Mood Mist, and so many more. Whether you’re looking for personal care products, makeup, face care, body care, hair care, etc., ZOP has it all. So, what you’re waiting for? Start shopping with ZOP! Conclusion Selecting the right beauty products is crucial for achieving that flawless, radiant look on your wedding day. By investing in high-quality items tailored to your skin type and personal preferences, you can ensure that your complexion looks its absolute best. The 20 products this blog highlighted offer a range of benefits, from deep hydration to luminous finishes, all designed to make you shine confidently. As you prepare for your big day, remember that the key to radiant skin lies in a combination of effective skincare and makeup that complements your natural beauty. You can buy these beauty products online and enjoy your wedding day with a glow that reflects your joy and excitement.

Saree Fashion 2024: Top Trends and Styling Tips to Stand Out

Women's sarees are more than just clothes or fabrics. They are a beautiful blend of personal expression and tradition. Saree is becoming a women's fashion trend in 2024; perfectly blending classic charms with contemporary trends.  From using eco-friendly fabrics to fusion styles, bold prints, etc., sarees are reformed and reimagined in ways that celebrate innovation, culture, and heritage. Let's deep dive into the blog and discover the top women's saree trends of 2024 and find out how you can stay ahead in the fashion game. Whether you like elegant or traditional pieces, everything is revamped with a modern touch.  Top Saree Trends to Watch in 2024 Sarees are a timeless expression of style and culture. Sarees are making a comeback in 2024. Let's discover the top saree trends emerging in 2024: Traditional weaves: Traditional weaves like chanderi, kanjeevaram, and banarasi are making a strong comeback this year but with a modern twist. Designers are giving these classic sarees a modern twist while introducing unique motifs and contemporary colour palettes with fusion blouse designs. Imagine a rich Banarasi saree with a trendy colour shade like lavender or a Kanjeevaram with edgy and geometric patterns. These trends are perfect for you if you want to embrace cultural roots while staying trendy and fashionable. Sustainable fabric sarees: As the world is becoming more environmentally conscious, sustainable sarees are gaining popularity. Natural materials like linen, organic cotton, and bamboo silk are preferable. Sustainable fabric sarees are not just environmentally friendly but also comfortable, breathable, and perfect for all seasons. They are unique and offer an earthy aesthetic to your look. Sustainable fabric sarees can be your go-to choice if you are looking to combine responsibility and style. Bold prints and patterns: 2024 is all about making a statement with bold prints and patterns that are perfect for you if you love experimenting. You can easily pair these sarees with minimalist jewellery to let the saree take center stage and do all the talking! Sheer sarees: Sheer sarees are made from fabrics like net, chiffon, organza, etc. They add a touch of delicate elegance to any saree. Sarees made from these fabrics are airy, light, and perfect for an effortless and glamorous look. Sheer sarees are embroidered with subtle sequins that makes them ideal for events like weddings or evening parties. Fusion sarees: Why stick to the basics when you can mix it up? Fusion sarees are a blend of traditional drapes with modern elements like attached skirts, pre-stitched pleats, or jacket blouses. These modern twists are perfect if you love wearing sarees but can’t drape them. Fusion sarees are easy to wear, comfortable, and stylish, making them ideal for contemporary women. Layered and ruffled sarees: If you want to try something playful, ruffled and layered sarees are ideal for you. They add a twist to the traditional drapes with ruffles and layered borders. They are flirty, feminine, and perfect for you if you want to make a bold fashion statement. Whether you are getting ready for a wedding, reception, or festive celebration, a ruffle or layered saree will ensure all eyes are on you. Statement blouses: Saree blouses are becoming the main focus of the outfit. From beautifully embroidered designs to bold cutouts and off-shoulder styles, these statement blouses are reshaping how we wear and look at sarees as an outfit. You can pair a simple saree with an eye-catching blouse to completely change your look while making it contemporary and chic. Pastel palette: Pastel palette is the key to subtle trends. Soft shades like mint green, blush pink, powder blue, etc., are dominating the saree industry this year. These colours are perfect for summer weddings, daytime events, or even casual gatherings. Pastel sarees are unstated, elegant, and versatile pieces in your collection. They are refreshing in comparison to other traditional deep gold and red sarees. Metallic shine: Metallic sarees are here to dazzle if you love a bit of drama. These metallic-shine sarees are made from fabrics with a metallic sheen or embellished with metallic threads or beads. They add a touch of glamour to any saree and are perfect for cocktail parties or evening events. You can pair a metallic saree with metallic jewellery for a bold, trendy, and unforgettable look. ZOP: Your Go-To Destination for the Latest Saree Trends  When we think of staying ahead in the fashion trend, ZOP is your ultimate destination for sarees. It has a collection that is designed to cater to every fashionista's needs while offering a blend of contemporary flair and classic elegance. You can explore a range of different sarees that reflect traditional weaves featuring age-old techniques and intricate patterns, bold print, and charming pastel-shaded pieces.  You must not miss out on ZOP's collection of trendy sarees; they are perfect for your wardrobe and style. Let's not forget how these sarees are coming back in trend while elevating your A-game for sarees with a modern twist. Discover all the trendy sarees and more at ZOP, which brings you refreshing saree styles to keep you ahead in the fashion game. Dive into ZOP's collection today and be a trendsetter! Some of the latest sarees available on ZOP are linked below; you can check them out and more at ZOP's website. -   Lajree's Pretty yellow soft silk saree with extraordinary blouse piece:  -   The Lotus Fab Staring 1-minute Ready to Wear Peach Georgette Saree -   Silk Folks Profuse Navy Blue Banarasi Silk saree with Super Extravagant Blouse piece -   Silk Folks Purple Cotton Silk Saree with Glorious Blouse Piece:  -   Little Bansi's Floral Blouse & Ready to Wear Georgette Saree-Rani:  -   Silk Folks Extraordinary Black Soft Silk Saree with Sizzling Blouse Piece:  -   The Lotus Fab Gratifying Grey Jimmy Choo Silk Saree with Woebegone Blouse Piece -   Silk Folks Ravishing Purple Soft Banarasi Silk Saree with Transcendent Blouse Piece Conclusion This year, saree trends will feature a wide range of styles, from the timeless allure of traditional sarees to the innovative charm of fusion sarees. Bold patterns and prints, sustainable saree fabrics, and statement blouses are setting the base, while metallic and layered ruffled sarees add a touch of sophistication and drama. ZOP stands out as an ultimate destination to explore the latest fashion trends. ZOP has something to offer for every preference, with a collection that seamlessly combines a classic, elegant saree with contemporary flair. Whether you like the rich texture of Banarasi sarees or the eco-friendly appeal of sustainable sarees, ZOP caters to every range to elevate your style game. Don't miss out on the chance to enhance your wardrobe with the latest saree trends this year. Explore ZOP's women's saree collection and be the trendsetter with every drape

Why Online Shopping is the Ultimate Choice for Women's Dresses

In August 2022, a comprehensive survey across the US, UK, France, Germany, and Australia revealed a compelling trend: women are increasingly turning to online shopping for fashion, outpacing men in digital retail. According to the survey, 82% of female digital buyers purchased clothing online in the previous 12 months, compared to 73% of their male counterparts.  Online shopping provides a vast array of choices, from different styles and brands to various price points, allowing women to find exactly what suits their tastes and budgets without the limitations of physical stores. Additionally, the rise of personalised recommendations and easy return policies has made the online shopping experience even more appealing. Moreover, online platforms often feature exclusive collections, early access to new releases, and frequent sales, further enticing women to shop online. The ability to read reviews, compare prices, and explore fashion trends from the comfort of home empowers women to make informed decisions, adding to the allure of digital fashion shopping.  Let’s explore why online shopping has become the go-to option for women to buy clothes and how ZOP can help you find trendy clothes online at affordable prices.  Exploring the Reasons For Women Turning to Online Shops for Dresses Let’s look at the major benefits of why women prefer to buy clothes online. Shop from anywhere Online shopping is easier and more convenient than buying clothes from shopping malls. It’s also less time-consuming since you don’t have to commute to the shop to buy your favourite clothes. You can shop right from your mobile phone. When shopping offline, you may have to limit your preferences to the number of retail stores you can visit and what they have in stock at the given time.  In 2021, 20,000 consumers from 12 global markets were surveyed about why they prefer shopping online. More than half (56%) of the respondents said the ease and convenience of shopping at their preferred time is the major reason for shopping online. Extensive customer support Most eCommerce businesses now offer quick and reliable customer support to online shoppers. Approximately 37% of customers would abandon their carts if they found issues with a customer support service. Moreover, 48% of customers would leave a website if they didn’t receive assistance within five minutes.  Online businesses are often known for their quick and reliable customer support, during placing an order and after the purchase. As online shoppers, you understand how important it is for your issues to be resolved promptly. In fact, 93% of the customers are more likely to shop with a brand again if their customer service experience was positive, according to HubSpot.  When  shopping for clothes online, you mostly expect the customer support team to be fast, responsive, and offer accurate information.  Easy returns and exchanges and quick refunds When you know you can easily return and exchange the clothes, you are more likely to purchase online than through physical stores. In fact, 62% of the consumers are more likely to shop online if they can return the purchased product. In addition to quick and reliable deliveries, shopping for clothes online enables you to return and exchange them without hassle.  Did you know almost 30% of all products purchased online are returned compared to only 8.89% of products in physical stores?  If you don’t like the clothes you have purchased or it’s not a perfect fit, you can always mention the reason and easily request a return or exchange within a specific time frame. With more than 56% return rate, clothes are the most returned products among all eCommerce verticals. You can also track the delivery status of your order on the online platform’s website. Once your product is successfully returned, your refund will be processed. Most eCommerce businesses profess refunds within 24 to 48 hours. Quick refunds are important because 30% of consumers believe fast refunds make the return experience more satisfying.  Free shipping  As someone who purchases clothes online, you must understand the importance of free shipping. Online shoppers are six times more likely to prefer free shipping over fast shipping. That’s why most eCommerce fashion retailers offer free shipping, making online shopping more accessible. However, there’s often a threshold to qualify for free shipping.  A staggering 93% of customers are ready to purchase additional items to qualify for free shipping. It is one of the most common strategies among customers to work their way around to take advantage of free shipping. Even if free shipping wouldn’t make online shopping more affordable, it wouldn’t make it more expensive than a regular shopping spree to a physical store. If brands don’t want to lose as many as 62% of customers, they should consider offering free shipping. Consumers would even abandon their carts if they didn’t find free shipping or their preferred shipping option.  Availability of more options The variety of products you can shop online is rapidly growing. According to Statista, 61% of consumers surveyed online revealed clothes to be the most popular category to shop online, followed by shoes at 44%.  Finding new varieties of products online and discovering new brands are the biggest benefits of shopping online. Physical stores have limited shelf space, unlike online stores, where you can find plenty of options. You can choose from an extensive range of clothes based on your style or preferred brands.  Online stores also enable you to explore global brands, unique designs and styles, and the latest fashion trends from a single platform. You may not find these in a physical store. Moreover, you can filter your search for clothes with a search filter eCommerce websites offer. You can narrow your search based on colour, size, brands, price range, etc. Once again, the ease of shopping online isn’t something you’ll find when shopping in physical stores.  Easier to compare Though it’s easier and more convenient to shop for clothes online, you may often find yourself overwhelmed with too many options. However, there is a solution for that as well. When you shop online, it’s easier to compare the clothes. You can read customer reviews and testimonials online. You can also look for the same clothes on two or more eCommerce websites to compare for pricing, designs, discounts, etc. As you may have already experienced, physical stores don’t offer this benefit. Even if you can compare clothes when shopping offline, you may have to visit multiple stores to compare prices, stock options available, discounts, etc.  Discounts Discounts are one of the biggest benefits of shopping for clothes online. If you’ve shopped for clothes online, you must have availed of special offers and discounts. You can find various lucrative deals to make online shopping more affordable. You can also purchase clothes at discounted rates from coupon codes, clearance sales, referral discounts, loyalty programs, credit and debit card discounts, and more.  ZOP: Where You Can Find Classy and Trendy Women's Dresses Shiprocket ZOP brings you one step closer to all your favourite D2C brands, offering unique artisanal products from all over India. Cutting out the middlemen, ZOP promises personalised product recommendations, better prices, and excellent customer service. ZOP also offers D2C brands a chance to get closer to their customers and engage with them by sharing their stories. As ZOP says, it’s not just another online marketplace. It’s a one-of-a-kind D2C platform for discovering and shopping online.  As customers, you can discover a curated list of products from an extensive range of D2C brands. Some of the most popular categories of products on ZOP include women’s and men’s fashion, home decor, electronics, snacks and sweets, health and wellness, etc. Backed by Shiprocket, ZOP promises a superior shopping experience. Features like single-click checkout, quick and reliable shipping, and seamless customer support after purchase will make your buying journey delightful.  Conclusion The option for women to shop for clothes online is not just a convenient option; it has become the go-to choice for many women. The flexibility, variety, and personalised experiences offered by eCommerce platforms reshape how women shop for fashion. It has made finding styles that resonate with their individuality and lifestyle easier. Moreover, the benefit of shopping at any hour, accessing global brands, and enjoying seamless shopping experiences is invaluable for most women. With more women turning to online marketplaces to meet their fashion needs, the future of fashion retail undoubtedly lies online. The online shopping experience is highly likely to improve, offering even more personalised, efficient, and enjoyable shopping methods. The benefits of online shopping make it the preferred choice for women who value both style and convenience in their busy lives.

10 Best Men's Clothing Picks for Perfect Gift-Giving

Sending gifts to loved ones, either a friend or close relatives, is a heartwarming gesture. However, selecting an appropriate gift can be challenging. The present should be something the receiver would cherish. Finding a gift to the likes of the receiver is a huge task that needs serious consideration, but it is incredibly amazing and rewarding when you nail it. Men’s clothing items are an ideal choice if you want to send a gift to a male friend or relative.  Read on to learn more about the best men's clothing to choose when sending gifts.  Stylish Men's Clothing Items That Make Great Gifts Gifting clothing items to men who prefer to stay stylish and updated with the latest fashion trends requires attention to detail. With several fashion and lifestyle options, it's hard to know what outfit will be appreciated and what might not be.  Here are top men’s clothing items that make great gifts, whether the recipient is into formal wear, casual attire, or wants to update his everyday style.  1. Cashmere Sweater  There's no dress better for cold weather than a soft, luxurious cashmere sweater. Cashmere is super-warm yet light in weight. They are available in different colours ranging from gray, to navy, and charcoal, which can be paired easily with trousers or jeans.  Multiple washes retain the sweater's shape without spilling. Buy a classic crewneck or V-neck style. With its high-end quality and versatility no man would turn down a cashmere sweater, making it a suitable item for gifting. 2. Athletic T-Shirt Men’s athletic T-shirts are a practical and stylish gift, perfect for a fitness enthusiast, a casual gym-goer, or someone who appreciates activewear. Designed with moisture-wicking fabrics and breathable materials, they ensure the wearer stays cool and dry during workouts or sports activities. This gift combines functionality with modern style. 3. Down Jacket  Down jackets are the perfect gifting option for those snuggly cold weather days. They are made of water-resistant fabrics like nylon to repel light moisture and retain heat when damp.  They provide excellent insulation due to their ability to trap air.  An ideal down jacket can be worn all year round, keeping you warm without any discomfort. Their styles range from puffers to vests to parkas depending on intended warmth level and activity.  4. Denim Shirt A denim shirt is perfect for several occasions, be it for casual rendezvous or meetings. Its cotton-blend fabrication regulates body temperature, making it ideal for indoors and outdoors. 5. Oxford Shirt  Non-iron fabrics and quality Oxford shirts eliminate fuss after washing. Oxford shirts are form-flattering fits that are suitable for professional setups. Oxford shirts are made to outlast trends. 6. Chinos  Chinos are made of lightweight cotton twill that is perfect for everyday wear and prioritises comfort. Its functionality stretches from casual Fridays to relaxed weekends.  Chinos have welt pockets and no-iron properties, which maintain its freshness after multiple washes. Chinos arguably are one of the best men's clothing items that make a great gift because they make you look cool and chill, perfect for going with the flow and looking good while doing it.     7 . Linen Shirts A linen shirt is one of the best fabrics for hot and sweaty summer days. It is lightweight and breathable. Linen shirts have some awesome features that make them a great gift, like elbow patches for extra style points, mother-of-pearl snap closures that are really nifty, and side slits at the bottom so the recipient can bust a move on the dance floor without restriction. The quality fabric is very soft and feels pleasant on the skin.  8. Co-ord Set  A co-ord set is a great option for any men's clothing collection. It includes matching tops and bottoms so the wearer looks fashionable without hassle. Quality co-ord sets are usually made from fabrics like cotton or linen.  It is versatile; it can be worn at home on weekends, for a casual Friday at work, or worn to a beach vacation with minimal effort. They are available in vibrant colours, cool prints, and stretchy fabric for comfort.  They are perfect for men who do not enjoy spending much time coordinating their outfits.  9. Peacoat  Peacoat is a charming men's clothing item made of thick wool fabric to keep the wearer warm during winters. Peacoats are fashionable and boast a cozy collar and secret pocket.   10. Cargo Pants  Cargo pants are worthy for any man to have in his wardrobe. They are an essential item for men's clothing and can be worn up and down and matched with almost all casual clothes for men.  Cargo pants have many pockets for storage. They are also comfortable for active lifestyles.  Shop for Fashionable Men's Clothing on ZOP Looking for an online store to get quality men's clothing? This is where ZOP comes in.  ZOP is a one-stop destination for finding fashionable and trending men's clothing. It offers a wide selection of clothes under the men's clothing category to suit different tastes and occasions. From shirts to trousers and jeans, you can browse through various options by top domestic labels.  Be it formal wear like a suit or casual clothes for men like shorts, you can be sure to find all your desired clothes on their platform. ZOP also features collections suited for parties or outdoor activities.  On ZOP, you can find your perfect pick of outfits among the trending men's formal wear and casual clothes for men, with stunning designs and style at affordable rates.  Conclusion In conclusion, sending a nice gift to someone is an affectionate gesture. But choosing a gift that your friend or relative will love is tricky.Our list of the top 10 men's clothing items makes a good gift item. They suit almost all seasons, and the possibility of any of these gift items going out of style and trend is very low. Visit ZOP today to find the perfect gift item for your male friend or relative.

Extend Your TWS Earbuds' Lifespan 5 Essential Tips

The world is constantly changing and the gadgets we use nowadays have become inseparable from our daily lives and routines. The true wireless stereo (TWS) earbuds have also gained a special place in our lives because of their convenience and ability to not compromise on music or sound quality. Whenever we are vibing to our favourite tunes during our workout and travelling, listening to podcasts, or simply tuning out of the world for a while to enjoy our own company and a moment of peace, our TWS earbuds are always there. However, like all electronics, earbuds also need care to perform well. In this blog, we will explore some practical tips to increase the lifespan of your TWS earbuds. We have covered everything from maintaining your TWS earbuds to storing them. If you are looking to buy new earbuds, this blog will provide you with some of the latest TWS earbuds suggestions and key features to consider while purchasing the ones just right for you! 5 Proven Ways to Enhance the Lifespan of Your TWS Earbuds TWS (true wireless stereo) earbuds have become an important part of today's fast-paced world. Like any other electronic device, earbuds must be maintained well to ensure they last long. Below are some proven ways to enhance the lifespan of your TWS earbuds. Keep them clean: Regular basic cleaning of your earbuds is important as things like dust, earwax, sweat, etc., can collect in them over time. This accumulation can damage speakers and reduce the sound quality of your TWS earbuds. For regular and basic cleaning, use a soft and dry cloth to wipe the exterior of your earbuds, and use small brushes to clean the mesh and crevices of the earbuds gently. Avoid poking any sharp objects or using liquid to clean the earbuds, as it may further damage the earbuds internally. Use a proper case for storage: Always store your earbuds in a charging case when not in use. Keeping TWS earbuds stored in a case protects them from any physical damage or loss and keeps them charged and ready to use whenever needed. Ensure that the case is kept in a cool, dry place, away from sunlight and extreme temperatures. Limit exposure to water or moisture: Many TWS earbuds are water-resistant but not fully waterproof. Avoid using them during swimming, showering, or while it’s raining. The moisture or water retained in the earbuds can cause unnecessary damage to your TWS earbuds and reduce their lifespan. If, in any case, your TWS earbuds get wet, it is recommended to dry the earbuds thoroughly before using them. Avoid overcharging or undercharging: Overcharging or undercharging your TWS earbuds can affect battery health. It is recommended to use the original charging cable and adaptor for charging and avoid using third-party or fake chargers, which may not be compatible with its health. Please do not leave the case plugged for a long time after it is fully charged, and try to avoid the battery dying or draining completely before re-charging it. Avoid extreme temperatures: Exposure to high heat or cold temperatures can damage the internal components, battery health, and overall functionality of your TWS earbuds. Avoid leaving your earbuds in hot cars, near heaters, in direct sunlight, etc. Use protective cases and covers for your TWS earbuds to avoid such conditions. Key Features to Consider in Your Next TWS Earbuds Choosing the best TWS earbuds can be a difficult task due to the variety of options available in the market. Here are some key features that you can consider to find your next TWS earbuds: Sound quality: It is the most crucial thing to look for while selecting or purchasing TWS earbuds. Look for earbuds with well-balanced sound profile with clear bass, highs, and mids. Consider looking for noise cancellation or isolation earbuds if required; they significantly change your listening experience by minimising external noises or sounds. Microphone quality: Choose a TWS earbud with clear call quality, as different microphones and noise reduction or cancellation technologies are available in the market. Look for features like wind and noise cancellation for a seamless experience, as they minimise background noise during calls, music, or gaming. Battery life: It is a crucial factor to consider if you use your earbuds for long periods. Look for a TWS earbud that offers at least 4-6 hours of playback time on a single charge, and with additional charges, it should play for 20–30 hours. You can also look for models that offer quick charging options, enabling long playback hours with a short charging time. Price and brand reputation: Decide your budget range and consider the brand's reputation and reviews while shortlisting them. There are multiple budget-friendly options available in the market today that offer excellent performance. Research properly while looking at reviews and a brand's reputation, which can help you make an informed decision. Connectivity and range: Look for the highest Bluetooth version, like Bluetooth 5.0 or higher, available in the market with high connectivity and range. Opt for features like quick pairing or connecting to multiple devices to enhance the user experience and convenience. Durability and water resistance: Choose a TWS earbud with an IP rating between IPX4 and IPX7. This rating shows that the earbuds are water and sweat-resistant; hence, they are appropriate for workouts and other weather conditions. Also check for the build quality and durability of the materials of the earbuds to ensure durability. Controls: Purchase advanced models with different sensor controls, advanced touch controls, and physical buttons to manage the volume, calls, and playback system. Some models also offer customisable controls through different companion or brand apps. Additional features: Some models offer different extra features that can be helpful, like active noise cancellation (ANC), which reduces environmental noise for a better listening experience, a voice assistant to control hands-free through Siri, Google Assistant, or Alexa, and transparency mode, which helps you hear your environment sounds without removing your earbuds. Explore the Latest TWS Earbuds on ZOP Finding the perfect pair of TWS earbuds and staying updated with the latest technology can help you have a seamless experience. Some of the latest TWS earbuds available on ZOP that you can consider while buying your new earbuds are mentioned below: GIZMORE 871 RAGA TWS In-Ear Earbuds  Price: Rs. 2,599 Key Features:  20-hour battery life with charging case Advanced Bluetooth 5.3 connectivity Smart touch controls and voice assistant features Water and sweat-resistant  180 days warranty DwOTS Decibel- True Wireless Earbuds  Price: Rs. 6,995 Key Features:  IPX5 water and sweat resistant  Bluetooth version 5.3 Active noise cancellation up to 35Db and sensory touch controls Quick charging technology, which gives you 15 hours of playtime with just a 15-minute charge Customisable audio with four modes - Balances, Bass, Theatre, Gaming 365 days warranty  DwOTS 323 Earbuds  Price: Rs. 3,999 Key features:  Advanced Bluetooth 5.3 technology 48 hours of playtime with fast-charging technology IPX5 water and sweat resistant  Comfortable fit with noise cancellation technology In-ear detection technology with high-precision contact sensor  LED battery display 365 days warranty  DwOTS 717 Earbuds  Price: Rs. 3,999 Key features:  Quick connect and pairing technology Four mics with Environmental Noise Cancellation  Hyper boost charging technology with up to 52 hours of playback time Intuitive and sensory touch controls Water and sweat-resistant  Conclusion Taking care of your TWS earbuds regularly is necessary and should be seen as an investment to maintain the quality and longevity of your earbuds and listening experience. Follow the simple tips and tricks shared in this blog to keep your earbuds clean. Avoid exposure to extreme temperature conditions to make sure that your TWS earbuds are in excellent condition for a long time. When considering upgrading your earbuds, consider critical features like battery life, sound and microphone quality, durability, budget, etc., to find TWS earbuds that suit your needs perfectly.  Start implementing the strategies suggested in this blog above and enjoy high-quality, uninterrupted sound and experience every time you hit the play button. If you are looking for a new pair of TWS earbuds on the market, remember to explore the latest models on ZOP, as your next favourite pair of TWS earbuds might just be a click away!

Buy Trendy Men’s Fashionwear at Top Online Clothing Stores

Online stores offer a wide range of latest men’s fashion clothing to match the taste of modern-day men. Whether you are looking for party wear clothes, casual or formal wear – you will find immense variety in all the categories. The worldwide revenue of the men’s apparel segment stood at USD 504 billion in 2022; 33% of the total apparel revenue for the year. It is likely to go up to USD 643 billion by 2028. Online fashion stores such as ZOP offer a trendy collection at prices that fit the budget of different customer segments. If you are unsure what’s in fashion or what more you should add to your wardrobe, then the information given here should be of help. In this article, we have shared different clothing items that all men must add to their wardrobe to dress aptly for various occasions. Read on to find out. Men’s Fashion in 2024: Trendy Picks to Add to Your Wardrobe Are you bored of wearing the same old combinations? Want to freshen up your look? It may be time to add variety, colour, and vibrancy to your wardrobe. As they say, “Life’s too short to wear boring clothes.” Here are some stylish yet comfortable men’s fashion items you may want to add to your wardrobe. Denim Jackets Denim jackets are in fashion yet again! If you don’t own one yet then go shop for it now! While the good old indigo denim jackets look awesome, you may want to try other colours or shades. A denim jacket adds character to your outfit. You can pair it with your T-shirt, formal shirt, and short kurtas. There is no shortage of variety when it comes to this popular clothing item. You will find different kinds in various men’s fashion stores online. Oversized T-shirts Fitted T-shirts designed to flaunt muscles were once a rage but are no longer in trend. Today’s youth prefers comfort – Gen Zs love wearing oversized hoodies and T-shirts that render a cool appeal effortlessly. Men’s online shopping stores flaunt oversized T-shirts in different colours and designs. You will find these at a reasonably affordable price. Pick a few in different colours and designs that enhance your personality. Go for ones in soft and breathable fabric to ensure utmost comfort. Enhance your appeal by teaming them with a pair of cropped pants and loafers. Floral Print Cotton Shirts for Men If you think tie-dye and floral print shirts are an apt choice only for your Goa or Maldives trip then you are far behind the trend! It seems like the new-age men don’t want to be confined to boring striped, chequered, and plain shirts. They are embracing tie-dye, batik, and floral prints to bring newness to their look. As you browse through linen, poplin, and cotton shirts for men, you will find numerous prints and designs in all sizes. Pick a few pieces to add a dash of colour to your wardrobe. They look good when teamed with a pair of blue denim or casual shorts. A Pair of Chinos Chinos are loved for their style and fit. Their flat front and tapered ankle renders a prim look. They have a casual yet classy appeal and are comfortable at the same time. If you do not own a pair of chinos, then it is time to add a few to your wardrobe. Pair a formal shirt for men with your chinos to get ready for a semi-formal event. Team up the bottom wear with a T-shirt and a pair of sneakers for a casual appeal. Mostly made of breathable, lightweight cotton twill fabric, it is a good choice for the summer months. Shackets Shackets seamlessly blend the features of a shirt and jacket to offer a versatile piece apt for both formal and casual wear. Mostly made using cotton or denim fabric, shackets come in a variety of colours and designs. Wear it over a plain T-shirt to add a layer of style. With unpredictable weather, a shacket can be your go-to clothing piece.  Straight Relaxed Fit Jeans If your wardrobe is still filled with skinny jeans, it may be time for an upgrade. Straight, relaxed fit jeans are gaining popularity among men of all ages. They boast comfort and style and are thus quite in trend this season. Replace your skinny jeans with these trendy denims. You will find them in different shades and sizes in various men’s fashion stores. Asymmetric Kurtas Elegantly designed asymmetric kurtas have grown immensely popular among men. The asymmetric hemline renders a taller and slimmer look. They do not just look graceful but are also quite comfortable to wear. You can team them with a pair of dhoti pants, a pyjama, or even your favourite denim jeans. With the festive season approaching, it can be a good idea to stock up on some asymmetric kurtas in different designs and colours. You will find them in various fabrics, including silk, cotton, georgette, denim, and muslin. Indo Western Suit Your wardrobe is certainly incomplete without a gracefully designed indo-western suit. If you are missing out on this traditional attire with a modern appeal, then it is time to indulge in men’s online shopping and pick at least one piece to prepare for the upcoming festivities followed by the wedding season. Known for their distinctive appeal, these outfits are appropriate for formal and semi-formal occasions. You will find a wide variety of suits under this category. You can also create your fusion wear by mixing and matching different Indian and Western attires. Cropped Pants The demand for cropped pants is gaining popularity because of their comfortable fit. These popular ankle-length pants render a stylish appeal. Available in different fabrics, including linen, cotton, polyester, and denim, they go well with formal shirts, T-shirts, and kurtas. They are a great alternative to full-length trousers during the summer months.  ZOP: Discover the Trendsetting Men’s Fashion ZOP is the answer to all your fashion needs. Men’s fashion collection on ZOP is vibrant and vivid. You will find various outfits under different categories to match different tastes. Whether you are looking for comfortable cotton shirts for men, traditional kurtas with elaborate designs, or different kinds of bottom wear – ZOP has it all. Browse through different categories to choose trendy clothing items that suit your style. You will find stylish yet comfortable clothes apt for different age groups at competitive rates. Conclusion If you think only women have a vast variety of fashionable attires to choose from, then you likely haven’t tried shopping on ZOP. Top online clothing stores offer a wide array of men’s fashion clothing to match different tastes. If you plan to refresh your wardrobe this season, look for fashionwear that’s in trend currently. It is a good idea to add some oversized T-shirts, floral print shirts, asymmetric kurtas, and a denim jacket to your collection. If you are looking for bottom wear, then try chinos and denim in a straight, relaxed fit. It is sug

Top 20 D2C Brands Redefining Success in the Indian Market

The Indian direct-to-consumer (D2C) market is on the cusp of remarkable transformation, projected to reach a staggering $61.3 billion by FY27. You can attribute this spike to an increased focus on targeted marketing, hyper-personalisation, cut-throat competition, and rising per capita income. Moreover, a report by Inc42 states India already boasts 800+ D2C startups and a burgeoning online shopper base over 100 million. Since 2014, the D2C segment has attracted nearly US $2.04 billion in funding, with the market pacing towards a whopping US $100 billion by 2025. Some of the best D2C brands have garnered the highest funding, like Lenskart ($774 Mn), Boat ($116.3 Mn), and more.  Nonetheless, in the vast pool of emerging and existing D2C businesses, certain brands are redefining what success looks like. Here’s a look at the 20 best D2C brands making a significant impact in the Indian market. Top 20 Rising D2C Brands in India 2024 Let's take a look at 20 of the top rising D2C brands in India that have captured the attention of both consumers and investors: BoAt Lifestyle  BoAt Lifestyle, founded in 2014 by Aman Gupta (also an investor at the Shark Tank India reality show) and Sameer Mehta, is a fashionable, wearable brand. It primarily sells audio-related and other electronic items. Its categories include headphones, speakers, earphones, power banks, car accessories, smartwatches, and more. From being a bootstrapped firm to becoming a US $500 million brand, boAt's journey has been enterprising. In FY 2023, the company had 15 million of its products assembled in India, and it hit $500 million in revenue in the same year. It was the first time they’ve reached this figure since its inception. BoAt almost ruled the audio wearable segment in 2023, with nearly 30.6% of the market share. BoAt played smart by restricting its sales to a single medium but stayed active on online and offline channels simultaneously. You can find the brand on eCommerce websites like Amazon, Flipkart, and Myntra, and in offline stores like Reliance Digital, catering to the varied shopping preferences of buyers. Bombay Shirt Company Launched in 2012, Bombay Shirt Company is India's first online custom shirt brand. Since then, they've opened over 20 brick-and-mortar stores nationwide and expanded their product offerings into many new categories.  This homegrown D2C clothing brand has raised Rs 54 Crore in a Series B funding round led by Singularity, involving contributions from Singularity general partner and the Caratlane founder, Mithun Sacheti.  Bewakoof.Com Bewakoof, a lifestyle fashion venture established in 2012, makes creative, distinctive clothing for the trendy, contemporary Indian audience. The brand simply wanted to create a gruelling impact through innovation, integrity, and thoughtfulness. They have a sizeable 400-member team today, with 2 million products flown off their shelves to date. Bewakoof’s product range always stays fresh and up-to-date, clocking sales of over 1 lakh products monthly. The brand has achieved these heights with smart moves such as vertically integrating, manufacturing their own products, and cutting out the middleman wherever possible. This D2C model allows them to curate high-quality fashion at pocket-friendly prices.  The brand is also thoughtful about its environmental impact and attempts to minimise its environmental footprint. They have impressive efforts, from rainwater harvesting to paper packaging, weaved into their day-to-day operations. Pepperfry In 2012, Ambareesh Murty and Ashish Shah aced omnichannel retail to launch Pepperfry, which is the country’s leading furniture and home goods eCommerce marketplace. In 2014, the company established its first brick-and-mortar store in Mumbai and expanded to over 70 stores spanning 28 Indian cities by 2019. India’s furniture market was a hyperlocal show before Pepperfry disrupted the fabric of classical retail by merging an online virtual catalogue, creating the country’s most extensive big-box supply chain network and a huge omnichannel footprint with over 200 studios in about 100 Indian cities. The company has accumulated funding of over $200 million from many investors in the past decade.  The Souled Store The Souled Store began when India's eCommerce story had only begun to make waves in 2013 and the UPI boom was still a thing of the future. The founders sensed a great opportunity and came together to share their passion with buyers who relish a touch of personality to everyday wear by fusing their favourite characters and mascots into the designs. That’s how one of the best D2C brands came to life, offering quirky apparel featuring pop culture and comic references from DC and Marvel studios and famous sitcoms. The Souled Store has successfully positioned itself as a booming omnichannel lifestyle brand, boasting 22 retail stores across the country. It Is available on online shopping websites like Myntra and Flipkart. The brand ships nearly 2.5 Lakh online orders every month and has served over 70 lakh customers to date. It has expanded its team to 500+ members. Moreover, the brand clocked a Rs 253 Crores revenue in FY23. Plus, with 3PL’s help, The Souled Store cut down its order processing time from 24 hours to 12 hours, giving their end customers a better experience.  Neemans Taran Chhabra and Amar Preet came up with Neemans in 2018. The startup has created ripples in the US $11 billion Indian footwear market by introducing shoes crafted from merino wool in India. The unexplored yarn is a boon to the Indian feet because it has a unique temperature regulating property. The bonus? This material is sustainable and comfortable enough to wear all day.  Neeman's unique footwear impressed investors and the company raised Rs.20 Crores in the Sixth Sense Ventures Series A round. As the Indian footwear industry hadn’t seen much innovation, Neeman’s new-age products were like a breath of fresh air.  Their dual focus on customers and products yielded explosive growth in 2020 when most businesses hit rock bottom. They saw 600% growth despite the restrictions during the COVID-19 pandemic. Five years and more than a million pairs sold, Neeman’s is now regarded as the best D2C brand that revolutionises footwear trends in India. FableStreet Fablestreet, an apparel brand launched in 2016, found that most Western fashion brands make garments according to the American/European body standards, which makes it difficult for Indian women to find a flattering and comfortable fit. Thus, the brand decided to focus on designing clothes specifically created keeping the Indian women’s body proportions in mind. They do not follow the standard US, UK, or EU size charts.  The brand collected over 1 lakh Indian women's body measurements to create India’s most appropriate FIT Algorithm. It gives a more accurate fit using only three measurements (chest, waist, and hip) acquired from customers during order placement. The 'FS Sizing Algorithm' takes only these three measurements and extrapolates the rest to 95% accuracy. This approach paid off and won the hearts of customers and investors. FableStreet has raised approximately Rs 70 crore worth of funding to date. Beco With celebrities like Dia Mirza, Bhumi Pednekar, Ranbir Kapoor, Rohit Sharma, and Aamir Khan as investors, the Mumbai D2C startup ‘Beco’ is setting a new benchmark by replacing single-use plastic with its sustainable and eco-friendly products. The co-founder, Aditya Ruia, says Dia Mirza was surprisingly one of Beco's first customers. The startup was also among the vendors present at the actor’s famous sustainable wedding.  Beco, incepted in 2019, makes eco-friendly and cost-efficient products that are as flexible as single-use plastic items. They use recyclable cardboard packaging and their exclusive Cocozyme Technology that derives the natural power from coconuts and distills it into a soap form. In the past five years, Beco has saved more than 500 tonnes of plastic waste through its sustainable production and packaging model. The company grabbed the attention of many investors and recently raised $3 million in a Series A round from Rukum Capital, Better Capital, Priyavrata Mafatlal, and others. It’s grown to become one of the best D2C brands in the sustainable segment.  CaratLane CaratLane, shining bright since 2008, is one of the biggest Indian omnichannel jewellery retailers, with more than 140 physical stores in over 40 cities. It manufactures and sells jewellery in India and the United States. In the last year, CaratLane achieved some incredible milestones: Valuation: Rs. 17,000 crore (US $2 billion) Funding: Rs. 4,600 crore Revenue: Rs. 2,177 crore Net worth: Rs. 2,169 crore CaratLane is a favourite among many because of its high-quality jewellery at 30% lower prices than the usual market rates. They achieve this by eliminating inefficiencies and reducing costs, making their products much more affordable for customers. Moreover, CaratLane's mobile app has become popular among the masses. Their app has advanced features like Virtual Try-on, which helps customers virtually try on thousands of earrings and see how they would look. With over 100,000 downloads, the CaratLane app has garnered significant traction in the market. Just Herbs A Mohali-based D2C venture by Arush Chopra, Dr Neena Chopra, and Megha Sabhlok started in 2014. Just Herbs came into action when Direct-to-Consumer (D2C) wasn’t the norm and eCommerce giants like Amazon and Flipkart ruled the online retail market.  From 2014 to 2016, the founders considered their website the primary sales channel since selling directly through the website meant quick payments. In 2017, they launched a Facebook community, JustHerbs Insiders, to get direct customer feedback, allowing about 3,000 to 4,000 women to talk about their experience with the band. That year, the company made over 30 lakh in sales through its website. A merger with Marico in 2021 gave the Ayurvedic BPC brand wings, expanding to over 500 retail touchpoints across the country from just six. From generating Rs 17.5 crores in FY21, the co-founders claim to have surpassed the Rs 100 crore revenue run rate mark in FY24. The company now has a team size of over 300 members. Chaayos Chaayos, one of the best D2C brands in the food and beverages industry, has sold tea and food products since 2012. Apart from the 200 physical cafes it owns, the startup also takes advantage of the online marketplaces to reach more customers and sell products.  Over the years, the brand gained much popularity among generations, especially Gen-Z and Gen-Y. In FY23, Chaayos’ total revenue was Rs 253.4 crores, increasing by 81% from Rs 140.1 crores in FY22. Chaayos' business model revolves around its unique product, 'Meri wali Chai,' a blend of quality, flavours, variety, and wholesomeness. The brand offers about 25 different types of tea and around 12,000 ways to customise these concoctions. Customers can also pick some add-on flavours and buy their bundled snacks and chai mixes. Nuawoman When Ravi Ramachandran launched Nua, a women's wellness D2C brand, in 2016, he noticed that there were numerous cosmetic and grooming brands in the market, but the women's wellness segment was left unaddressed. Nua tapped into this sector by acknowledging women's health and hygiene. The brand sells sanitary pads, Cramp Comfort (India's first self-heating patch), 1mm Everyday Liners and Uplift (mensuration nutrition drink mix), foaming intimate wash, and more, targeting a community of 4 lakh+ women who want to start a new wellness journey. The D2c brand raised US $7.1 million in pre-Series B funding led by Lightbox Ventures and others three years ago. Nua also added the famous actor ‘Deepika Padukone’ as their investor, who works closely with the brand to ideate and bring new wellness solutions. Sugar Cosmetics One of the best D2C brands in the cosmetic industry, Sugar Cosmetics, has seen a hard time in its teething days. It required capital, and Vineeta Singh and her co-founder, Kaushik Mukherjee, found it very difficult to raise funding.  In only four years after its inception in 2015, Sugar Cosmetics earned Rs 100 Crores in annual revenue as compared to legacy cosmetic brands like Revlon that took two decades to reach the same milestone in India. The founders credit most of the success to their offline bet, omnichannel approach, and app development. The brand raised about US $50 million in April 2022, has expanded its offline presence and almost doubled its physical store count to 200 by June 2023. Sugar Cosmetics revenue jumped 89% to approximately Rs 420 crore in FY23.  Jimmy’s Cocktails Jimmy's Cocktail started with only an initial investment of Rs 50 lakh in 2019 by Bhatia and others. Within a few months, they conducted a small seed round worth Rs 2 crores. Later, it raised Rs 9 crores in two rounds, and recently, the brand secured Rs 14 crores in funding in a bridge round led by Roots Ventures ahead of its Series A. The company wanted to test its products in September 2019 to gauge the customers’ reactions and get some feedback before a full-scale launch. They pivoted to a D2C model during the first wave of COVID and launched their digital campaigns.  Within a short period, Jimmy’s Cocktails was selling from their website, capturing 400 locations in India, superseding their offline presence target. The startup’s incredible performance in a short span reflected in its growth: 0.1% of all the premium spirits people consumed at home back in 2021 were mixed with Jimmy’s concoctions. As a result, the brand saw nearly 180% revenue growth in that year.  Today, they have an omnichannel presence, available at all major eCommerce platforms and 5,000 retail outlets across 50 Indian cities. Rage Coffee Rage Coffee, started in 2018, this Virat Kohli-backed D2C startup in the FMCG industry is renowned as the world's first plant-based vitamins coffee venture. It raised nearly US $5 million in 2021 in a Series A funding round. The funding helped them expand their offline and online presence. As a result, you’ll find Rage Coffee in about 2,500 retail outlets across India. In December 2023, the D2C brand achieved Rs 100 crores in its cumulative sales and has grown remarkably rapidly since its inception.  Mamaearth  Ghazal Alagh, the founder of Mamaearth, started this D2C brand in 2016 after realising the shortage of good baby care products available for her child. Mamaearth initially  launched six baby products and, in just two years, penetrated other categories like skincare and haircare, which account for 80% of its website sales today (according to a Jefferies report) Today, Mamaearth caters to 5 million+ customers in 500 Indian cities. Last year, the brand was declared a unicorn business (currently valued at US $1.2 billion) and also gained a Rs 14 Crore profit for the first time. Coolberg Founded in 2016 by a husband-wife duo, Coolberg brings a variety of non-alcoholic beers to the Indian market. Coolberg is now one of the best D2C brands in India,  producing non-alcoholic beers to introduce a new drink genre that the country has never witnessed before 2016. The brand raised US $3.5 million in Series A funding in 2019. Their unique Malt Zero Alcohol Beer (having a beer-like flavour) and other malt-based drinks, like Cranberry, Strawberry, Ginger, Peach, and Mint took off. The company appealed to many customers, especially the teetotallers who need non-alcoholic drinks to enjoy with their friends and family at hangouts and clubs.  The millennial-oriented D2C brand also plays around with its packaging and has youthful and delightful designs to captivate its target audience. You can now find Coolberg's products in over 30 major cities. After four years of its launch, the brand got on the shelves of 25,000 stores within the country, making its way to supermarkets, cafes, grocery stores, restaurants, airports, colleges, and many online platforms. Cultfit When we talk about Cultfit, we’re looking at India’s first fitness unicorn, with an enormous sportswear collection for men and women, that touched Rs. 700 crores of revenue in FY23 (triple of what they made in FY22). Started in 2016, Cultfit has over 1 lakh consumers and a whopping 300% YOY sales growth over the last eight years. Their secret sauce is acquisitions. The D2C brand acquired more than 20 startups in a span of eight years. The company also successfully raised Rs 84.5 crore (nearly US $10.2 million) in a funding round by their existing backer, Valecha Investments, contributing more than Rs 36 crores to the brand. Urban Monkey In five years, Yash Gangwal built a Rs 5 crore hip-hop products D2C brand suited for underground artists.  Young Indians, especially those born after 1980, really like hip-hop fashion. This style mostly focuses on hoodies, t-shirts, jackets, and sneakers with bright colours and loud designs.  Urban Monkey saw this trend and started making such clothes in 2014. The owner wanted to show off India's street culture. The company has even worked with famous Indian TV hosts and rappers, like Raftaar, Rannvijay Singh, Emiway Bantai, and many other celebrities to make their brand popular. ZOP: Discover the Emerging D2C Brands in India Zop is a unique online shopping platform connecting shoppers directly with D2C brands that make and sell their own products. What does Zop offer? For shoppers: They can find unique products from various D2C brands in India on one eCommerce platform. They get the best prices and personalised service. For brands: New and growing D2C brands can tell their story and connect with customers. They don't have to go through big stores or marketplaces. ZOP’s shopping experience for your end customers: Easy one-click checkout. Fast and reliable shipping. Good customer support post-purchase. We want to change how people shop online by bringing shoppers and D2C brands closer. Sign up with us to leverage one of India’s best eCommerce platforms for D2C businesses.  Conclusion The future looks bright for direct-to-consumer (D2C) brands in India. Investors have poured over $4 billion into these companies in recent years, showing strong faith in their potential. As people earn more money and seek out unique, personalised products, D2C brands are well-positioned to grow. They can create unique items for specific customer groups, which encourages people to buy more often and spend more money. With so many new and exciting D2C brands, platforms like ZOP by Shiprocket are becoming more important. They help shoppers discover these brands and allow the brands to tell their stories directly to customers. This connection between brands and buyers is shaping the future of online shopping in India.

Top eCommerce Deals and Promotions to Boost Online Sales

eCommerce deals and promotions have become an integral marketing strategy for online businesses aiming to attract and retain customers. And all businesses want to attract and retain customers. These eCommerce deals and promotions are essential to drive customer acquisition and establish long-term customer and brand loyalty.  Personalised eCommerce marketing strategies powered by AI and machine learning are becoming popular. It’s because they enable online businesses to tailor eCommerce deals and promotions to individual customer preferences and shopping behaviours. Data-driven insights enable businesses to predict customer needs and optimise promotional timing, improving their chances of success.  Moreover, the rise of social commerce and livestream shopping has introduced new interactive ways to engage customers in real time. The shift towards omnichannel experiences offers customers an engaging and fulfilling shopping experience across all platforms​. This blog will explore the top 13 eCommerce deals and promotions and their benefits to customers.  Top 13 eCommerce Deals & Promotions for Customers  Let’s look at the most common types of eCommerce deals and promotions for customers. Discount coupons and promo codes Discounts and coupons are the most common types of eCommerce deals and promotions for customers. Customers love a good discount offer. It acts as an incentive to increase sales. Discounts are also particularly effective during special events or for new customers. Discounts also act as an effective tool for retaining customers. When a customer receives a coupon or promo code after purchasing from a brand, they are more likely to return for repeat purchases.  Buy one get one (BOGO) offer  BOGO eCommerce deals offer great value for money, especially for price-sensitive customers. And why not? A free product is a great way to provide additional value. This eCommerce deal is generally offered to improve inventory management, facilitating up- and cross-selling of products. These offers are perfect for items that are frequently used and the ones customers purchase in bulk. For instance, cleaning supplies and condiments. Customers consider BOGO deals a generous offer, significantly improving brand loyalty.    Free shipping  This is another great eCommerce deal to attract customers, especially price-sensitive ones. In fact, high shipping costs can destroy great deals for most customers, often forcing them to abandon their carts. According to the Baymard Institute, nearly 48% of customers abandon their online shopping carts because additional costs charged by retailers are too high for them to complete the purchase. These additional costs most commonly include high shipping fees or unexpected taxes.  Free shipping works because customers know that there will be no last-minute surprises in terms of additional charges. Free or discounted shipping not only prevents customers from abandoning their carts it can also encourage them to pay more than they initially planned. This eCommerce deal is often used in combination with a minimum purchase order requirement as it helps increase the average order value.  Flash sales Flash sales evoke a sense of urgency or FOMO among customers. This time-limited eCommerce deal is a great incentive to attract new customers and drive demand. The time-bound nature of these eCommerce deals, when combined with a limited stock offer, can encourage customers to buy immediately.  Flash sales are designed in a way that prevents customers from spending too much time considering whether they should make the purchase. Flash sales tap into customers’ behaviour to impulsively make a purchase and their fear of missing out. This eCommerce promotion is generally used for under-selling or seasonal products.  Limited time offers Limited-time discounts and other promotional deals create a sense of urgency and increase sales within a short period. A sense of urgency and the fear of missing out are the two most effective ways to speed up a customer’s purchase decisions. A limited-time discount or coupon works wonders when it comes to eliciting urgency in customers. It’s often offered as a standalone deal to customers.  Seasonal promotions and offers These eCommerce deals and promotions are often inspired by celebrations, holidays, events, or seasons. The most popular seasonal promotions include Black Friday, Cyber Monday, Christmas + New Year, etc. Seasonal promotions and offers bring great benefits to both customers and retailers. Customers are already planning to prepare for a particular season, event, or holiday. Seasonal promotions and offers are less infringing, making shopping more fun for customers.  Loyalty programme Loyalty programmes are one of the best eCommerce deals to ensure customers keep returning to a particular brand for repeat purchases. There’s a reason behind loyalty programmes becoming an absolute eCommerce favourite. It’s a win-win situation for both retailers and customers. Loyalty programmes improve brand-customer relationships, increase repeat purchases, reduce the cost of acquiring new customers, and give access to valuable customer data. From a customer’s perspective, it offers them a personalised shopping experience and improves brand loyalty. Member-only promotions are also part of loyalty programmes, where customers get access to exclusive deals, events, etc.  However, loyalty programmes require careful planning to be truly effective. A loyalty program should be easy to join. Most loyalty programmes also fail because customers find it’s taking them too long to earn rewards. Data shows that 45% of consumers don’t like how long it takes to redeem rewards from their loyalty programmes. While 31% of customers find it too difficult to earn rewards, 27% don’t think the rewards earned are valuable enough. Contests and giveaways Contests and giveaways are other great eCommerce deals with great benefits for both customers and brands. It’s usually easy for brands to set it up and customers to enter. This eCommerce strategy is not always sales-oriented. Giveaways and contests are a great way to increase customer engagement across different social media platforms. For instance, customers will earn a reward for referring a brand to a friend or family. Spin-a-wheel campaigns are also gaining popularity in the eCommerce industry.  Customers click on a wheel to spin it and earn freebies or discounts depending on what a brand offers as rewards. Contests and giveaways because their interactive nature attracts a customer’s attention and interest. They engage with them because they are curious and excited to find out what they may earn as rewards.  Abandoned cart discounts As the name suggests, it targets customers who have abandoned their carts due to any reason. Abandoned cart emails with special or limited-time discounts can guide customers in the proper direction and help them complete the purchase. There are other ways to remind customers to complete the purchase they abandoned. For instance, re-engagement strategies like targeted marketing ads. Offering customers a little extra incentive, including free gifts or samples, special discounts, free shipping, etc., can encourage customers to complete the purchase. Referral discounts  Referral or word-of-mouth marketing will always be one of the most effective ways to attract new customers. In fact, a staggering 9 out of 10 consumers trust referrals from their knowns over any other form of marketing. Word-of-mouth marketing also ties into the social proof aspect of eCommerce.  However, not all customers would recommend a brand to their friends or family. Only a handful of customers would do so.  So, how can brands encourage customers to refer them? Motivate them to refer a brand to their friends and family with incentives. These incentives can include rewards points for each referral, gift card, voucher, free gifts, products, samples, etc. Referral rewards can also be tiered, with rewards increasing depending on the referrals a customer brings in.  Free gifts or samples Offering customers free gifts or product samples can help increase the sales of slow-moving products, perishable goods, or products with a short lifespan. This eCommerce strategy is also often used by brands to introduce a new product to their existing customers. It lets them try the product first-hand and assess its quality without paying anything in return. If they end up having a positive experience with the product sample, they’ll be more likely to purchase it in the future. Customers often receive free product samples as part of their bigger purchases.  Bundle deals  Product bundling is an eCommerce marketing strategy that involves selling multiple related products together as a bundle or package at discounted prices. Bundling products can increase average order value, improve inventory management, and enhance customer’s shopping experience. A study by the National Bureau of Economic Research revealed that product bundling can lead to 30% more profits.  Customers will be more likely to take bundled product deals only when the bundled products are complementary, and the bundle is cheaper than individual products separately. Bundle deals give customers the impression that they are getting more value than what they are paying for.  Personalised product recommendations  Offering customers personalised product recommendations based on their past purchases is the go-to marketing strategy for most eCommerce businesses. As many as 74% of eCommerce businesses have a personalisation programme on their websites. Personalised product recommendations can increase conversions, sales, customer engagement, and retention, ensuring repeat business. According to Twilio Segment, 60% of customers are likely to repeat a purchase when they receive a personalised shopping experience. It also helps rotate the standing inventory of products that need to sell out quickly.  Conclusion The dynamic nature of eCommerce promotions requires businesses to continuously adapt and innovate to remain ahead in the market. While traditional eCommerce promotional deals like discounts and free shipping remain effective, access to advanced technologies and customer data analytics offers great opportunities for businesses to personalise a customer’s shopping experience and engage them.  Adapting to trends such as social commerce, livestream shopping, and omnichannel strategies enhances customer experiences, drives higher conversion rates, and customer loyalty. To keep up with the evolving eCommerce industry, leveraging these trends effectively will be key to maximising the impact of eCommerce marketing strategies and ensuring sustained business growth in the digital marketplace.

Discovering the Best Online Site for Shoes - Ultimate Guide for Sellers

While many businesses create exclusive websites to sell their products and services, several others choose a smarter way to facilitate online selling. The smarter way is to go ahead and sell your products on a website that has a good reputation in the market. If you plan to dive into the online shoe selling business then finding the best website for selling your range should be among your first moves.  Selling shoes online is a lucrative business, and by choosing the right platform, you can boost your revenue further. Statistics reveal that the global eCommerce footwear market stood at USD 112.85 billion in 2023 and is expected to grow at a compound annual growth rate of 7.25% over the next 8 years to reach USD 211.87 billion in 2032. In this article, we have shared the steps to find the best online site for shoes, how to make the most of it and a lot more about the shoe business. Read on to find out! A Diverse Selection to Suit Every Style In order to attract a greater number of buyers, it is important to offer a diverse range of shoes. Several varieties of shoes are available for men as well as women these days. People love possessing different kinds of pairs to match various outfits in their wardrobe. You must add exclusive pairs under diverse categories to match different styles.  Let’s simplify the task for you! Begin by gathering information about the kind of shoes that are in demand in the current times. Browse through the best footwear sites in India to know what’s in trend among different age groups. Some of your prospects may be interested in comfortable sneakers for everyday use, while others may be looking for branded sports shoes yet others may be looking for a pair of casual loafers. Likewise, other categories of shoes may be popular among various other buyers. A wide variety of sizes and price ranges ensures there is something for everyone. As the trends in the footwear industry keep evolving, so should your offerings. Keep adding the latest designs and fits to your collection to keep your consumers’ interest alive. How to Pick the Best Online Site for Selling Shoes? Here are a few simple tips to help you select the best online site for shoes: Target Audience To choose the best website to sell your shoe collection you must consider your target audience. There are websites that may be attracting a lot of buyers, but they might not have all the categories you want to sell under. It may also be possible that some websites are popular only for sneakers, stilettos, or some other specific footwear. Thus, by choosing to sell on such sites you may not be able to attract buyers for different categories. Interface A website’s interface plays a key role in attracting shoppers and ensuring a smooth buying procedure. If a site’s interface is difficult to navigate then it may not be able to make as many sales even on offering the best discount shoes online. Look for a platform that has an easy-to-navigate interface and offers a customisable storefront. This will allow you to create a better shopping experience for your customers. This increases customer satisfaction and encourages repeat purchases. Reputation Considering the reputation of your potential website is of utmost importance. Websites with impressive reputations have good exposure and witness heavy traffic. They can help attract a greater number of buyers and fetch more revenue. A less popular site may not be able to drive as much traffic/ sales. Payment Options By choosing a website that offers secure and convenient payment options, you can encourage more sales. Research shows that 37% of social commerce buyers prioritise payment information security. Multiple payment methods such as credit card, debit card, cash on delivery and net banking stand a better chance of cracking sales. Cost Factor Each website has a different fee structure for businesses. The listing fees, commission percentages and payment processing charges vary largely from platform to platform. Compare the fee structure and overall amount charged by different websites and consider your budget to strike the best possible deal. Customer Support Service A platform that offers reliable customer service boosts your reputation. Offering quick and efficient resolution helps encourage sales. As per research, 89% of consumers are likely to make repeat purchases after a good customer service experience. How to Make the Most of Your Online Selling Platform? While the best website for buying shoes can help you attract a good number of prospects however merely listing your products on it is not enough to crack sales. In order to come into the limelight and encourage sales, you must make the most of your online selling platform. How? Here are a few tips:  Optimise Your Product Listings Your listings should be informative and engaging. The product descriptions must include all the features and specifications in addition to highlighting the benefits of the shoes you are offering. Don’t forget to incorporate relevant keywords to improve the search engine rankings. Add high-quality images that show your product from different angles. Request Reviews Request your customers to leave a review about your products and services. You may do so by sending follow-up emails requesting for feedback. Customer reviews help build credibility. Buyers tend to trust the reviews shared by others. Useful Data The best online site for shoes will provide information about your current sales trends, conversion rate, cart abandonment rate, and more. Use this data to make informed business decisions and expand your reach. Engage with your Customers It is recommended to actively engage with your customers as they share feedback about your products or inquire about something. Responding in a timely manner and resolving their queries makes them feel valued and enhances customer satisfaction. Clear Return Policies Make sure you keep your refund and return policies simple. Clearly mention all the terms and conditions related to them. Maintaining transparency helps build trust and encourages customers to make repeat purchases. Launch Online Offers Everyone looks for offers and schemes on products. It is suggested to float different kinds of discount offers from time to time. You can boost your sales by offering the best discount shoes online. Enhance Your Marketing Efforts Effective marketing can drive traffic to your product pages and increase the chances of cracking sales. Leverage social media, email marketing and other marketing tools to enhance the visibility of your diverse range of shoes. Post regular updates about your offerings and promote them to attract your prospects and encourage sales. Conclusion Choosing the best online site for shoes like ZOP is the first step towards building a successful eCommerce business. In order to assess whether it is a good choice for your business, you must start by checking its reputation. It is equally important to check whether it is designed to cater to your target audience. The website must have a user-friendly interface, an excellent customer support system, and secure payment options and should come well within your budget. Each website has its set of pros and cons. Thus, you must take time to research well and choose the one that is best suited to your needs. Diversify your shoe range to attract all kinds of customers and make the most of your chosen site to boost sales. You can do so by optimising your product listings, leveraging data, encouraging customer reviews, and launching online offers, among other things.