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Why Online Shopping is the Ultimate Choice for Women's Dresses

In August 2022, a comprehensive survey across the US, UK, France, Germany, and Australia revealed a compelling trend: women are increasingly turning to online shopping for fashion, outpacing men in digital retail. According to the survey, 82% of female digital buyers purchased clothing online in the previous 12 months, compared to 73% of their male counterparts. 

Online shopping provides a vast array of choices, from different styles and brands to various price points, allowing women to find exactly what suits their tastes and budgets without the limitations of physical stores. Additionally, the rise of personalised recommendations and easy return policies has made the online shopping experience even more appealing. Moreover, online platforms often feature exclusive collections, early access to new releases, and frequent sales, further enticing women to shop online. The ability to read reviews, compare prices, and explore fashion trends from the comfort of home empowers women to make informed decisions, adding to the allure of digital fashion shopping. 

Let’s explore why online shopping has become the go-to option for women to buy clothes and how ZOP can help you find trendy clothes online at affordable prices. 

Exploring the Reasons For Women Turning to Online Shops for Dresses

Let’s look at the major benefits of why women prefer to buy clothes online.

Shop from anywhere

Online shopping is easier and more convenient than buying clothes from shopping malls. It’s also less time-consuming since you don’t have to commute to the shop to buy your favourite clothes. You can shop right from your mobile phone. When shopping offline, you may have to limit your preferences to the number of retail stores you can visit and what they have in stock at the given time. 

In 2021, 20,000 consumers from 12 global markets were surveyed about why they prefer shopping online. More than half (56%) of the respondents said the ease and convenience of shopping at their preferred time is the major reason for shopping online.

Extensive customer support

Most eCommerce businesses now offer quick and reliable customer support to online shoppers. Approximately 37% of customers would abandon their carts if they found issues with a customer support service. Moreover, 48% of customers would leave a website if they didn’t receive assistance within five minutes. 

Online businesses are often known for their quick and reliable customer support, during placing an order and after the purchase. As online shoppers, you understand how important it is for your issues to be resolved promptly. In fact, 93% of the customers are more likely to shop with a brand again if their customer service experience was positive, according to HubSpot. 

When  shopping for clothes online, you mostly expect the customer support team to be fast, responsive, and offer accurate information. 

Easy returns and exchanges and quick refunds

When you know you can easily return and exchange the clothes, you are more likely to purchase online than through physical stores. In fact, 62% of the consumers are more likely to shop online if they can return the purchased product. In addition to quick and reliable deliveries, shopping for clothes online enables you to return and exchange them without hassle. 

Did you know almost 30% of all products purchased online are returned compared to only 8.89% of products in physical stores? 

If you don’t like the clothes you have purchased or it’s not a perfect fit, you can always mention the reason and easily request a return or exchange within a specific time frame. With more than 56% return rate, clothes are the most returned products among all eCommerce verticals. You can also track the delivery status of your order on the online platform’s website. Once your product is successfully returned, your refund will be processed. Most eCommerce businesses profess refunds within 24 to 48 hours. Quick refunds are important because 30% of consumers believe fast refunds make the return experience more satisfying. 

Free shipping 

As someone who purchases clothes online, you must understand the importance of free shipping. Online shoppers are six times more likely to prefer free shipping over fast shipping. That’s why most eCommerce fashion retailers offer free shipping, making online shopping more accessible. However, there’s often a threshold to qualify for free shipping. 

A staggering 93% of customers are ready to purchase additional items to qualify for free shipping. It is one of the most common strategies among customers to work their way around to take advantage of free shipping. Even if free shipping wouldn’t make online shopping more affordable, it wouldn’t make it more expensive than a regular shopping spree to a physical store. If brands don’t want to lose as many as 62% of customers, they should consider offering free shipping. Consumers would even abandon their carts if they didn’t find free shipping or their preferred shipping option. 

Availability of more options

The variety of products you can shop online is rapidly growing. According to Statista, 61% of consumers surveyed online revealed clothes to be the most popular category to shop online, followed by shoes at 44%. 

Finding new varieties of products online and discovering new brands are the biggest benefits of shopping online. Physical stores have limited shelf space, unlike online stores, where you can find plenty of options. You can choose from an extensive range of clothes based on your style or preferred brands. 

Online stores also enable you to explore global brands, unique designs and styles, and the latest fashion trends from a single platform. You may not find these in a physical store. Moreover, you can filter your search for clothes with a search filter eCommerce websites offer. You can narrow your search based on colour, size, brands, price range, etc. Once again, the ease of shopping online isn’t something you’ll find when shopping in physical stores. 

Easier to compare

Though it’s easier and more convenient to shop for clothes online, you may often find yourself overwhelmed with too many options. However, there is a solution for that as well. When you shop online, it’s easier to compare the clothes. You can read customer reviews and testimonials online. You can also look for the same clothes on two or more eCommerce websites to compare for pricing, designs, discounts, etc. As you may have already experienced, physical stores don’t offer this benefit. Even if you can compare clothes when shopping offline, you may have to visit multiple stores to compare prices, stock options available, discounts, etc. 

Discounts

Discounts are one of the biggest benefits of shopping for clothes online. If you’ve shopped for clothes online, you must have availed of special offers and discounts. You can find various lucrative deals to make online shopping more affordable. You can also purchase clothes at discounted rates from coupon codes, clearance sales, referral discounts, loyalty programs, credit and debit card discounts, and more. 

ZOP: Where You Can Find Classy and Trendy Women's Dresses

Shiprocket ZOP brings you one step closer to all your favourite D2C brands, offering unique artisanal products from all over India. Cutting out the middlemen, ZOP promises personalised product recommendations, better prices, and excellent customer service. ZOP also offers D2C brands a chance to get closer to their customers and engage with them by sharing their stories. As ZOP says, it’s not just another online marketplace. It’s a one-of-a-kind D2C platform for discovering and shopping online. 

As customers, you can discover a curated list of products from an extensive range of D2C brands. Some of the most popular categories of products on ZOP include women’s and men’s fashion, home decor, electronics, snacks and sweets, health and wellness, etc. Backed by Shiprocket, ZOP promises a superior shopping experience. Features like single-click checkout, quick and reliable shipping, and seamless customer support after purchase will make your buying journey delightful. 

Conclusion

The option for women to shop for clothes online is not just a convenient option; it has become the go-to choice for many women. The flexibility, variety, and personalised experiences offered by eCommerce platforms reshape how women shop for fashion. It has made finding styles that resonate with their individuality and lifestyle easier. Moreover, the benefit of shopping at any hour, accessing global brands, and enjoying seamless shopping experiences is invaluable for most women. With more women turning to online marketplaces to meet their fashion needs, the future of fashion retail undoubtedly lies online. The online shopping experience is highly likely to improve, offering even more personalised, efficient, and enjoyable shopping methods. The benefits of online shopping make it the preferred choice for women who value both style and convenience in their busy lives.

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