Saree Fashion 2024: Top Trends and Styling Tips to Stand Out

Women's sarees are more than just clothes or fabrics. They are a beautiful blend of personal expression and tradition. Saree is becoming a women's fashion trend in 2024; perfectly blending classic charms with contemporary trends.  From using eco-friendly fabrics to fusion styles, bold prints, etc., sarees are reformed and reimagined in ways that celebrate innovation, culture, and heritage. Let's deep dive into the blog and discover the top women's saree trends of 2024 and find out how you can stay ahead in the fashion game. Whether you like elegant or traditional pieces, everything is revamped with a modern touch.  Top Saree Trends to Watch in 2024 Sarees are a timeless expression of style and culture. Sarees are making a comeback in 2024. Let's discover the top saree trends emerging in 2024: Traditional weaves: Traditional weaves like chanderi, kanjeevaram, and banarasi are making a strong comeback this year but with a modern twist. Designers are giving these classic sarees a modern twist while introducing unique motifs and contemporary colour palettes with fusion blouse designs. Imagine a rich Banarasi saree with a trendy colour shade like lavender or a Kanjeevaram with edgy and geometric patterns. These trends are perfect for you if you want to embrace cultural roots while staying trendy and fashionable. Sustainable fabric sarees: As the world is becoming more environmentally conscious, sustainable sarees are gaining popularity. Natural materials like linen, organic cotton, and bamboo silk are preferable. Sustainable fabric sarees are not just environmentally friendly but also comfortable, breathable, and perfect for all seasons. They are unique and offer an earthy aesthetic to your look. Sustainable fabric sarees can be your go-to choice if you are looking to combine responsibility and style. Bold prints and patterns: 2024 is all about making a statement with bold prints and patterns that are perfect for you if you love experimenting. You can easily pair these sarees with minimalist jewellery to let the saree take center stage and do all the talking! Sheer sarees: Sheer sarees are made from fabrics like net, chiffon, organza, etc. They add a touch of delicate elegance to any saree. Sarees made from these fabrics are airy, light, and perfect for an effortless and glamorous look. Sheer sarees are embroidered with subtle sequins that makes them ideal for events like weddings or evening parties. Fusion sarees: Why stick to the basics when you can mix it up? Fusion sarees are a blend of traditional drapes with modern elements like attached skirts, pre-stitched pleats, or jacket blouses. These modern twists are perfect if you love wearing sarees but can’t drape them. Fusion sarees are easy to wear, comfortable, and stylish, making them ideal for contemporary women. Layered and ruffled sarees: If you want to try something playful, ruffled and layered sarees are ideal for you. They add a twist to the traditional drapes with ruffles and layered borders. They are flirty, feminine, and perfect for you if you want to make a bold fashion statement. Whether you are getting ready for a wedding, reception, or festive celebration, a ruffle or layered saree will ensure all eyes are on you. Statement blouses: Saree blouses are becoming the main focus of the outfit. From beautifully embroidered designs to bold cutouts and off-shoulder styles, these statement blouses are reshaping how we wear and look at sarees as an outfit. You can pair a simple saree with an eye-catching blouse to completely change your look while making it contemporary and chic. Pastel palette: Pastel palette is the key to subtle trends. Soft shades like mint green, blush pink, powder blue, etc., are dominating the saree industry this year. These colours are perfect for summer weddings, daytime events, or even casual gatherings. Pastel sarees are unstated, elegant, and versatile pieces in your collection. They are refreshing in comparison to other traditional deep gold and red sarees. Metallic shine: Metallic sarees are here to dazzle if you love a bit of drama. These metallic-shine sarees are made from fabrics with a metallic sheen or embellished with metallic threads or beads. They add a touch of glamour to any saree and are perfect for cocktail parties or evening events. You can pair a metallic saree with metallic jewellery for a bold, trendy, and unforgettable look. ZOP: Your Go-To Destination for the Latest Saree Trends  When we think of staying ahead in the fashion trend, ZOP is your ultimate destination for sarees. It has a collection that is designed to cater to every fashionista's needs while offering a blend of contemporary flair and classic elegance. You can explore a range of different sarees that reflect traditional weaves featuring age-old techniques and intricate patterns, bold print, and charming pastel-shaded pieces.  You must not miss out on ZOP's collection of trendy sarees; they are perfect for your wardrobe and style. Let's not forget how these sarees are coming back in trend while elevating your A-game for sarees with a modern twist. Discover all the trendy sarees and more at ZOP, which brings you refreshing saree styles to keep you ahead in the fashion game. Dive into ZOP's collection today and be a trendsetter! Some of the latest sarees available on ZOP are linked below; you can check them out and more at ZOP's website. -   Lajree's Pretty yellow soft silk saree with extraordinary blouse piece:  -   The Lotus Fab Staring 1-minute Ready to Wear Peach Georgette Saree -   Silk Folks Profuse Navy Blue Banarasi Silk saree with Super Extravagant Blouse piece -   Silk Folks Purple Cotton Silk Saree with Glorious Blouse Piece:  -   Little Bansi's Floral Blouse & Ready to Wear Georgette Saree-Rani:  -   Silk Folks Extraordinary Black Soft Silk Saree with Sizzling Blouse Piece:  -   The Lotus Fab Gratifying Grey Jimmy Choo Silk Saree with Woebegone Blouse Piece -   Silk Folks Ravishing Purple Soft Banarasi Silk Saree with Transcendent Blouse Piece Conclusion This year, saree trends will feature a wide range of styles, from the timeless allure of traditional sarees to the innovative charm of fusion sarees. Bold patterns and prints, sustainable saree fabrics, and statement blouses are setting the base, while metallic and layered ruffled sarees add a touch of sophistication and drama. ZOP stands out as an ultimate destination to explore the latest fashion trends. ZOP has something to offer for every preference, with a collection that seamlessly combines a classic, elegant saree with contemporary flair. Whether you like the rich texture of Banarasi sarees or the eco-friendly appeal of sustainable sarees, ZOP caters to every range to elevate your style game. Don't miss out on the chance to enhance your wardrobe with the latest saree trends this year. Explore ZOP's women's saree collection and be the trendsetter with every drape

Why Online Shopping is the Ultimate Choice for Women's Dresses

In August 2022, a comprehensive survey across the US, UK, France, Germany, and Australia revealed a compelling trend: women are increasingly turning to online shopping for fashion, outpacing men in digital retail. According to the survey, 82% of female digital buyers purchased clothing online in the previous 12 months, compared to 73% of their male counterparts.  Online shopping provides a vast array of choices, from different styles and brands to various price points, allowing women to find exactly what suits their tastes and budgets without the limitations of physical stores. Additionally, the rise of personalised recommendations and easy return policies has made the online shopping experience even more appealing. Moreover, online platforms often feature exclusive collections, early access to new releases, and frequent sales, further enticing women to shop online. The ability to read reviews, compare prices, and explore fashion trends from the comfort of home empowers women to make informed decisions, adding to the allure of digital fashion shopping.  Let’s explore why online shopping has become the go-to option for women to buy clothes and how ZOP can help you find trendy clothes online at affordable prices.  Exploring the Reasons For Women Turning to Online Shops for Dresses Let’s look at the major benefits of why women prefer to buy clothes online. Shop from anywhere Online shopping is easier and more convenient than buying clothes from shopping malls. It’s also less time-consuming since you don’t have to commute to the shop to buy your favourite clothes. You can shop right from your mobile phone. When shopping offline, you may have to limit your preferences to the number of retail stores you can visit and what they have in stock at the given time.  In 2021, 20,000 consumers from 12 global markets were surveyed about why they prefer shopping online. More than half (56%) of the respondents said the ease and convenience of shopping at their preferred time is the major reason for shopping online. Extensive customer support Most eCommerce businesses now offer quick and reliable customer support to online shoppers. Approximately 37% of customers would abandon their carts if they found issues with a customer support service. Moreover, 48% of customers would leave a website if they didn’t receive assistance within five minutes.  Online businesses are often known for their quick and reliable customer support, during placing an order and after the purchase. As online shoppers, you understand how important it is for your issues to be resolved promptly. In fact, 93% of the customers are more likely to shop with a brand again if their customer service experience was positive, according to HubSpot.  When  shopping for clothes online, you mostly expect the customer support team to be fast, responsive, and offer accurate information.  Easy returns and exchanges and quick refunds When you know you can easily return and exchange the clothes, you are more likely to purchase online than through physical stores. In fact, 62% of the consumers are more likely to shop online if they can return the purchased product. In addition to quick and reliable deliveries, shopping for clothes online enables you to return and exchange them without hassle.  Did you know almost 30% of all products purchased online are returned compared to only 8.89% of products in physical stores?  If you don’t like the clothes you have purchased or it’s not a perfect fit, you can always mention the reason and easily request a return or exchange within a specific time frame. With more than 56% return rate, clothes are the most returned products among all eCommerce verticals. You can also track the delivery status of your order on the online platform’s website. Once your product is successfully returned, your refund will be processed. Most eCommerce businesses profess refunds within 24 to 48 hours. Quick refunds are important because 30% of consumers believe fast refunds make the return experience more satisfying.  Free shipping  As someone who purchases clothes online, you must understand the importance of free shipping. Online shoppers are six times more likely to prefer free shipping over fast shipping. That’s why most eCommerce fashion retailers offer free shipping, making online shopping more accessible. However, there’s often a threshold to qualify for free shipping.  A staggering 93% of customers are ready to purchase additional items to qualify for free shipping. It is one of the most common strategies among customers to work their way around to take advantage of free shipping. Even if free shipping wouldn’t make online shopping more affordable, it wouldn’t make it more expensive than a regular shopping spree to a physical store. If brands don’t want to lose as many as 62% of customers, they should consider offering free shipping. Consumers would even abandon their carts if they didn’t find free shipping or their preferred shipping option.  Availability of more options The variety of products you can shop online is rapidly growing. According to Statista, 61% of consumers surveyed online revealed clothes to be the most popular category to shop online, followed by shoes at 44%.  Finding new varieties of products online and discovering new brands are the biggest benefits of shopping online. Physical stores have limited shelf space, unlike online stores, where you can find plenty of options. You can choose from an extensive range of clothes based on your style or preferred brands.  Online stores also enable you to explore global brands, unique designs and styles, and the latest fashion trends from a single platform. You may not find these in a physical store. Moreover, you can filter your search for clothes with a search filter eCommerce websites offer. You can narrow your search based on colour, size, brands, price range, etc. Once again, the ease of shopping online isn’t something you’ll find when shopping in physical stores.  Easier to compare Though it’s easier and more convenient to shop for clothes online, you may often find yourself overwhelmed with too many options. However, there is a solution for that as well. When you shop online, it’s easier to compare the clothes. You can read customer reviews and testimonials online. You can also look for the same clothes on two or more eCommerce websites to compare for pricing, designs, discounts, etc. As you may have already experienced, physical stores don’t offer this benefit. Even if you can compare clothes when shopping offline, you may have to visit multiple stores to compare prices, stock options available, discounts, etc.  Discounts Discounts are one of the biggest benefits of shopping for clothes online. If you’ve shopped for clothes online, you must have availed of special offers and discounts. You can find various lucrative deals to make online shopping more affordable. You can also purchase clothes at discounted rates from coupon codes, clearance sales, referral discounts, loyalty programs, credit and debit card discounts, and more.  ZOP: Where You Can Find Classy and Trendy Women's Dresses Shiprocket ZOP brings you one step closer to all your favourite D2C brands, offering unique artisanal products from all over India. Cutting out the middlemen, ZOP promises personalised product recommendations, better prices, and excellent customer service. ZOP also offers D2C brands a chance to get closer to their customers and engage with them by sharing their stories. As ZOP says, it’s not just another online marketplace. It’s a one-of-a-kind D2C platform for discovering and shopping online.  As customers, you can discover a curated list of products from an extensive range of D2C brands. Some of the most popular categories of products on ZOP include women’s and men’s fashion, home decor, electronics, snacks and sweets, health and wellness, etc. Backed by Shiprocket, ZOP promises a superior shopping experience. Features like single-click checkout, quick and reliable shipping, and seamless customer support after purchase will make your buying journey delightful.  Conclusion The option for women to shop for clothes online is not just a convenient option; it has become the go-to choice for many women. The flexibility, variety, and personalised experiences offered by eCommerce platforms reshape how women shop for fashion. It has made finding styles that resonate with their individuality and lifestyle easier. Moreover, the benefit of shopping at any hour, accessing global brands, and enjoying seamless shopping experiences is invaluable for most women. With more women turning to online marketplaces to meet their fashion needs, the future of fashion retail undoubtedly lies online. The online shopping experience is highly likely to improve, offering even more personalised, efficient, and enjoyable shopping methods. The benefits of online shopping make it the preferred choice for women who value both style and convenience in their busy lives.

Rakhi Outfit Ideas: Men & Women’s Fashion Category for the Festive Occasion

Rakhi is just around the corner, and we are sure you have started shopping for the special occasion. In addition to purchasing beautiful rakhis and gifts for our siblings, most of us love buying new clothes to add to the festive vibe. Local markets, as well as online clothes shopping websites stock up a wide variety of ethnic wear for women, men as well as kids around this time.  There is certainly more variety of ethnic dresses for women however, there is no dearth of options when it comes to men. Both men's & women’s fashion categories are full of beautifully designed clothes, with most of them available at an affordable price. If you are confused looking at the various available options, then allow us to make the choice easier for you. In this article, we have shared top Rakhi outfit ideas based on the latest trends in the market. Read on to find out! Classic Elegance: Kurta pyjama for Men What can be a better choice for the festive occasion than an elegantly designed kurta pyjama for men? You will find a huge range under this fashion store online shopping category to match different tastes. Whether you want a plain kurta pyjama in a pastel shade, an embroidered one or one with Chikankari work – you will find them all in online stores like ZOP.  You will also find kurta pyjamas with sequence work, cut work, and mirror work. Likewise, these are available in different kinds of fabrics, including cotton, silk, rayon, denim and more. You may pick the one that suits your style. Pathani Suits for Men Fashion Pathani suits are quite in trend these days. They are known for their distinct traditional appeal, which makes them a good choice for festive occasions such as Rakhi. Consisting of a long, straight-cut kurta and a pair of loose-fitting salwar, this ethnic attire looks elegant and boasts comfort. You can easily find a variety of Pathani suits on various online clothes shopping websites. Mostly crafted with breathable fabrics, they allow ease of movement. While plain Pathani suits in royal colours, as well as pastel shades, look appealing, ones with embroidery are also quite popular. For a formal look, you can team it with a waistcoat or a stole. Indo-Western Dresses for Women’s Clothing Online Shopping While Indo-western dresses are available in both men's & women’s fashion categories, there is certainly more variety for the latter. These dresses are a hot favourite among teenagers and middle-aged women alike. A unique blend of traditional Indian elements and modern Western style, these dresses render a sassy appeal.  Some examples of Indo-western dresses for women include saree gowns, jumpsuits with attached drapes, lehenga skirts with crop tops, maxi dresses with intricate embroidery or mirror work, and Anarkali dresses with western jackets. You will see a host of options as you look for these dresses in women’s clothing online shopping stores. Several unique combinations in different colours, designs and fabrics are available online. Vibrant Lehengas for Women Lehengas can never go out of fashion. They make for an excellent choice for festive occasions, especially for those who love dressing up in a traditional style. Mostly available in fabrics such as rayon, brocade, silk and velvet, they come adorned with different kinds of works. This includes beautiful embroidery, mirror work, beadwork and zari work, to name a few.  As Rakhi is celebrated during the day time, it is suggested to go for a lehenga in a lighter hue with less embellishment. A lehenga skirt teamed with a sequin or embroidered top is a better choice for those of you aiming for a subtle traditional look. This makes for stylish yet comfortable attire, perfect for modern-day women. Anarkali Suits for Women's Clothing Online Shopping With a flowy kurta fitted at the top, a pair of churidar and elegantly designed dupatta, Anarkali suits render a traditional look. If you have a pear-shaped or hourglass figure then this graceful attire is particularly a good choice for you. You will find this in a variety of designs, colours and fabrics on women’s clothing online shopping stores.  Anarkali suits made with georgette fabric are especially popular as the material is naturally flowy and thus enhances the overall look of the attire. You can choose a simple Anarkali suit and team it with a pair of heavy earrings or a necklace to complete the look. It is suggested to keep the accessories minimal if you choose an Anarkali suit with embellishments. Maxi Dresses with a Desi Twist One of the most sought-after attire for women during the festive season is a maxi dress with a desi twist. These dresses are loved for their unique style as well as comfort. They are easy to carry and render a traditional yet contemporary appeal. You will find a wide variety of maxi dresses with Indian elements such as zardozi embroidery, chikankari, Kantha work, phulkari, Kashmiri kashida and more. You will also find these in a variety of fabrics, such as chanderi cotton, georgette, brocade, chiffon and silk, to name a few. Choose the one that matches your taste. The outfit looks as good with juttis as it does with stilettos. Kurti and Palazzo Combo This ethnic attire has become extremely popular because of its comfort and grace. The kurti, as well as the palazzo are designed to offer a comfortable fit. The combo is suitable for every body type. It exudes traditional charm, which makes it an excellent choice for festive occasions. You can choose a straight-cut or an A-line kurta, depending on your style. Teaming it with a vibrant dupatta enhances its appeal. However, to keep it comfortable and contemporary, you may ditch the dupatta. Traditional Silk Suits Nothing can beat the grace of a silk suit. The fabric is known for its luxurious look and feel. Silk suits have long been popular and their demand doesn’t seem to go down. If you want to adorn a traditional look with sophistication, then a silk suit is what you should go for. The fabric is breathable and is thus a good pick for Rakhi as it falls in the summer season. You will find a wide array of beautifully designed silk suits as you indulge in fashion store online shopping. One in a colour and design that enhances your persona can make you stand out. Stylish Kurtis with Jeans from an Online Clothes Shopping Website If you are more comfortable in your denim jeans and don’t want to get into the hassle of wearing elaborate attires such as a lehenga, Anarkali suit, or long, flowy dresses, then go for a stylish kurti. Many youngsters prefer teaming their favourite pair of denim jeans with a traditionally designed kurti.  Loose kurtis adorned with gorgeous embroidery, mirror work or other ethnic embellishments render a festive appeal. You can accessorize this outfit with heavy earrings, a vibrant scarf or a chunky belt to enhance your look. Men’s clothing online shopping stores are flooded with a vast range of elegantly designed kurtis, especially during the festive season. Conclusion Add colour to your Rakhi celebration by choosing traditional clothes for the occasion. We are sure the outfit ideas mentioned above will help you make an appropriate choice. You will find a variety of ethnic dresses in both men's & women’s fashion categories. From stylish kurtis with Indian motifs to elegant lehengas adorned with dazzling embellishments, you will find it all in various eCommerce stores.  Men can choose between a variety of kurtas and Pathani suits online. In addition to considering the ongoing fashion trends, you must understand what suits your body type and overall personality. Go for an outfit in a design and fabric which is comfortable and enhances your look at the same time.