Home Fragrance Diffusers: A Simple Guide to Freshen Your Space – Zop
Refresh, Relax, and Revive: Transform Your Home with Fragrance Diffusers!

Home Fragrance Diffusers: A Simple Guide to Freshen Your Space

Everyone wants to create a welcoming and refreshing atmosphere at home, and the scent of your space plays a key role in setting that mood. A home fragrance diffuser is a product that can bring a delightful aroma into your space. Along with a pleasant fragrance, diffusers are an elegant way to elevate your room and make it more cosier, refreshing, and inviting. Apart from introducing a fragrant atmosphere, it can also provide you with many additional benefits, such as promoting relaxation, boosting concentration levels, and purifying the air.

This blog provides insight into how a diffuser functions, its benefits, the oils that can be used for aromatherapy, and more. 

Best Spots to Place Your Home Fragrance Diffuser

You may have purchased a home fragrance diffuser to refresh your space, but until and unless you place it correctly, you will not get its optimum functionality. The placement of the fragrance diffuser plays a significant role as it can ensure preferable scent distribution and create a pleasant ambience. Here are a few pointers to keep in mind while keeping your diffuser:

  • The best choice is to place the room scent diffuser in a central, open area with good air circulation. This will allow the diffuser to spread the fragrance evenly throughout the room. 
  • Avoid placing the diffuser on sturdy, elevated surfaces like countertops, tables, or shelves that are near direct sunlight or heat sources. These can degrade the essential oils and reduce the diffuser’s effectiveness.

  • You should also not place the diffuser near fans, vents, or windows since placing the diffuser in such a place can quickly dissipate the aroma by the strong drafts.

  • You can place the diffuser in a corner for a smaller room, such as a bedroom or a bathroom. However, you should place it in the centre for better coverage in larger spaces, such as a hall room. 

  • Place the fragrance diffuser in your living room, bedroom, or meditation space, as it enhances relaxation. 

  • Keep the diffuser out of the reach of children or pets.  

How Does a Fragrance Diffuser Fill Your Home With Scents?

A home fragrance diffuser is an effective device designed to fill your home with delightful scents. It disperses essential oils or aromatic blends into the air to transform the space into a sensory haven, helping to create a calm, refreshing, and welcoming atmosphere. 

Various fragrance diffusers are available these days, such as ultrasonic, reed, heat-based, or nebulising. Each of these diffusers has a unique method for releasing the fragrance: 

  • Ultrasonic diffusers, water, and ultrasonic waves produce a fine mist infused with essential oils. This can distribute the oil evenly throughout the room.

  • Reed diffusers rely on natural reeds to absorb and release fragrance into the air. This type of diffuser can offer subtle, long-lasting aromas. 

  • Nebulising diffusers use pressurised air to break down the essential oils that remain in the diffuser into tiny particles. Compared to other types of diffusers, they offer a more concentrated scent and do not require water or heat.

  • Heat diffusers use gentle warmth to evaporate the oil in the diffuser and release its aroma into the space. 

A fragrance diffuser provides some therapeutic benefits besides filling your home with a pleasant scent. For example, oils like lavender can promote relaxation, and citrus-based oils can energise and lift your mood. With a home fragrance diffuser, you can neutralise odours or purify the air and create a serene atmosphere ideal for meditation, work, or leisure.   

Understanding the Lifespan of a Fragrance Diffuser

Several factors contribute to the lifespan of a fragrance diffuser, such as its type, oil quality, container size, and frequency of use. 

Time-based Factors:

  • Reed diffusers generally last 4 to 12 weeks. However, the duration depends on the amount of oil in the diffuser and the number of times it is used. 

  • Ultrasonic diffusers, on the other hand, generally last for a few hours per session. Since it uses water and essential oils, the lifespan of this type of diffuser depends on the device's water capacity. 

  • In the case of electric or heat-based diffusers, if you use them continuously, they will last longer. However, in such cases, it will consume oils more quickly.   

Environmental Factors: The lifespan of a home fragrance diffuser also depends on other environmental factors, such as temperature, humidity, and air circulation. If the home's temperature is high or if there is an increased airflow, it can evaporate the diffuser's oil more quickly. 

Maximising Lifespan: Moreover, if you want to maximise the lifespan of your fragrance diffuser, you can place it in a location with minimal direct sunlight and low airflow. This will slow the evaporation process.

Maintenance Tip: Regular flipping of a reed diffuser and regular cleaning of an ultrasonic diffuser can enhance their efficiency and longevity. 

Thus, selecting the right type of diffuser and high-quality essential oils and maintaining them properly can extend the lifespan of the diffuser along with the benefits of a pleasant aroma.   

How a Home Fragrance Diffuser Can Enhance Your Life

A home fragrance diffuser releases essential oils and aromatic blends into the air, uplifting your mood, reducing stress, and allowing you to feel more relaxed. The calming aroma of lavender or the invigorating scent of citrus can energise your mornings and create a peaceful ambience in your home. 

Moreover, diffusers can enhance the air quality of your room by dispersing natural fragrances, creating a pleasant and fresh environment. Thus, placing a room scent diffuser can create a soothing and inviting atmosphere in your home and significantly enhance your life.

Popular Oils to Use in Your Aromatherapy Diffuser

Aromatherapy diffusers can enhance your relaxation and well-being. However, choosing essential oils plays a crucial role in its effectiveness. Some popular oils that are used in home fragrance diffusers are - 

  • Lavender oil which is known for its calming and sleep-promoting properties.

  • Eucalyptus oil which is very helpful in clearing sinuses and respiratory health.  

  • Peppermint oil can invigorate and boost your concentration.

  • Tea tree oil can purify the air and support immune health.

  • Sweet orange and lemon can uplift the citrus scent and energise the atmosphere.

These essential oils can create a serene ambience at your home while uplifting your senses.

ZOP: Your Go-To Online Store for Home Fragrance Diffusers

SR ZOP is a remarkable initiative by Shiprocket that aims to strengthen Direct-to-Consumer brand discovery, procurement, and delivery. It is the right destination to find the best home fragrance diffusers. Here’s why it’s your go-to store for diffusers:

  • A variety of excellent quality home fragrance diffusers, both small and large, are available here at competitive prices. 
  • From pottery diffusers to reed ones, you can take the pick as per your preference. You can also find different natural scents such as peppermint, apple, cinnamon and more.

Conclusion

Home fragrance diffusers create a welcoming ambience by distributing the pleasant aromas of your choice. It helps to alleviate mood, the cosiness of the home, and air quality. Choosing the right type of diffusers, placing them in the right corners, and selecting appropriate essential oils are crucial for the best results. 

Whether using heat-based, ultrasonic, reed, or nebulising diffusers, understanding their lifespan, effectiveness, and maintenance needs ensure long-lasting enjoyment. Choose your favourite home fragrance diffusers online on eCommerce store like ZOP to personalise and elevate any room environment.  

  

 

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Buy Jewellery Online at Affordable Price: 20 Brands to Check!

Buy Jewellery Online at Affordable Price: 20 Brands to Check!

Looking for unique yet affordable jewellery pieces such as anklets, necklaces, earrings, bangles, and bracelets? You will get a wide variety online. Many jewellery brands sell beautifully designed fashion accessories online. Their collection includes stylish and simple ornaments to match different tastes. The online jewellery market is growing at a steady pace globally. Statistics reveal that the market size of online jewellery is expected to increase by $ 58.4 billion between 2023 and 2028. This means it will grow at a CAGR of 19.98% during the mentioned period.  This article comprises a list of 20 brands that sell artistically designed jewellery pieces at cost-effective rates. You can buy jewellery online in a few simple steps through their website or mobile application. Top 20 Budget-Friendly Jewellery Brands to Shop Online Let’s look at some of the best online jewellery brands:  1. Lili Origin The brand offers a vast collection of artificial jewellery pieces. Their distinct line of necklaces, earrings, anklets and bracelets has been designed considering the taste of the modern women. Lili Origin’s unique designs and cost-effectiveness have helped the brand establish a strong base of more than 2 lakh satisfied customers. Their jewellery is skin-safe and can be worn for days without fearing rashes or redness. The brand has created exclusive festive gift hampers perfect for the ongoing festive season. You can get free shipping on orders worth INR 499 and above. 2. Sohi If you are looking for gold or silver plated jewellery sets, then checkout Sohi’s exquisite online collection. Each jewellery piece is skilfully designed to present nothing but the best to jewellery enthusiasts. They provide unique offerings for everyday use and special occasions. The affordable jewellery brand offers free shipping all over India as well as free returns within 7 days.   3. Bluestone One of the leading jewellery brands in India, Bluestone was set up in 2011. The brand sells certified fashion jewellery that boasts style. It offers over 800 exquisite jewellery designs to match different tastes. Over the decade, it has earned goodwill and established a huge customer base in India and abroad. Bluestone gives you the option to customise the gold purity and colour of your selected product. The brand also provides a discount of up to 20% to make its jewellery more affordable. It offers a 30-day money-back guarantee and lifetime exchange. You may even request for their try-at-home service.  4. Salty Salty offers a beautifully designed personalised jewellery collection for women and men. Whether you are looking for a bracelet, necklace, earrings, rings or any other jewellery piece, you will find a wide collection on Salty. Its signature charm necklace, dark ombre gold necklace, and initial and birthstone charm necklace are its best-selling products. Salty’s unique collection of rings is noteworthy. Check out the Girl Boss Salty Watch Ring, Amor Evil Eye Ring, and Emerald Green Self-Love Chain Ring to know why. 5. Zariin Zariin is known for its expressive everyday ornaments. Its jewellery is a fine blend of traditional detailing and minimalism. If you are looking for jewellery pieces with semi-precious stones dipped in 22 kt gold, this is the brand for you. Check out its charming Power Goddess Bracelet, Stars of Dreams Bracelet, Delicate Darling Stud Earrings, Heal Your Vibe Necklace, and Mesh of Life Ring. You will also love its beautifully designed Hidden Secrets Earrings, Stars of Dreams Green Bracelet, and Rock Routine Blue Topaz Necklace. It is known for its quality and affordability. 6. Yugosmile Yugosmile offers a stunning selection of artificial jewellery crafted to reflect your personal style and individuality. Their affordable yet luxurious pieces are designed with timeless elegance. Each item showcases fine craftsmanship and exceptional quality. Committed to sustainability and ethical practices, Yugosmile provides sophisticated jewellery for every occasion. 7. Melorra The certified gold, diamond, and gemstone jewellery brand offers a stunning collection of exquisite ornaments. Their jewellery is certified by trusted agencies like IGI, SGL, and BIS. Each item is known for its high quality and authenticity. This has helped the brand establish trust in the market. It offers a seamless shopping experience with free shipping. It also provides a 30-day return policy and lifetime exchange options. The company claims to offer diamond jewellery at the lowest prices in the industry. 8. Kimti Kimti is known for its contemporary designs and cost-effectiveness. It offers elegant fashion accessories for every occasion. Whether you are looking for minimalistic everyday jewellery or an elaborate piece for a special occasion, Kimti has it all. Each piece is crafted with precision. They are a perfect choice for fashion-conscious individuals seeking affordable luxury. 9. Estele This affordable jewellery brand offers over 100,000 unique jewellery designs and 40,000 signature styles. It stands out for its innovative craftsmanship. Its team of skilled designers use advanced design technology to create innovative accessories. Its collection is available on various eCommerce platforms. 10. Amama This is another popular brand for those planning to buy jewellery online. Amama is known for its stunning statement jewellery that resonates with the taste of modern women. Its ethnic Mughal earrings and beautifully designed chokers are among its best-selling products. You can get ornaments at INR 750 and above at this online store. 11. Shilpshaala One of the best brands to buy 92.5 silver jewellery, Shilpshala has become a hot favourite among jewellery lovers. It is mainly loved owing to its custom design options. You can browse jewellery designs online and share the ones you like with Shilpshaala. The team at Shilpshaala will create the exact design requested by you. The Instagram jewellery store also offers a range of classic silver jewellery designs. 12. Myrha By Rhea Based in Jaipur, Myrha is known for its intricate designs that render an elegant appeal. Their collection is affordable and high in quality. You can get stunning necklaces and earrings starting at just INR 700. If your order exceeds INR 6,000, you are eligible for a gift worth INR 1,299. If the order exceeds INR 2,200, then a discount of INR 250 is provided. Likewise, if the order exceeds INR 4,500, then INR 400 is waived. This affordable jewellery brand often provides special festival discounts. 13. Niska Another trusted place to buy jewellery online, Niska offers a stunning collection of brass jewellery, oxidised earrings, necklaces, and rings. It offers an exquisite range of gold-plated temple jewellery sets starting at just INR 949. With intricate designs and a lustrous gold finish, Niska’s pieces boast sophistication. They are designed to add elegance to your look.  14. House of Aadyaa House of Aadyaa specialises in designing handcrafted 92.5 silver jewellery. It combines modern designs with a traditional appeal. The brand offers an exclusive collection that caters to diverse tastes. It also provides customisation options that allow you to get unique pieces created based on your preference. With a turnaround time of 3 to 4 weeks for customised orders, House of Aadyaa ensures that each piece is crafted with care and attention to detail. This makes it a perfect choice for those seeking distinctive jewellery. 15. Branta You can get gold and silver imitation jewellery for both men and women at Branta. This aesthetic online fashion jewellery store is known for its collection of trendy ornaments available at cost-effective prices. Whether you are looking for simple designs or intricate jewellery, Branta has it all. The brand is known for its high-quality products and transparent dealings. 16. Caratlane Caratlane is one of the best online jewellery brands in India. It offers lightweight jewellery that matches the taste of contemporary women. In addition to offering a wide variety of affordable jewellery items online, it sells its collection in more than 270 retail stores across India. You can use their ‘try at home’ service that allows you to try jewellery for free at your home. It also provides a Gold Exchange Program that enables you to purchase new jewellery pieces in exchange for your old ones. 17. Aaree Accessories Aaree Accessories brings you trendy gold plated jewellery that adds a modern touch to any outfit. From fashionable earrings and necklaces to elegant bangles and rings, their collection is known for contemporary designs. You will find items appropriate for office wear and festive occasions. It offers free shipping on prepaid orders and comes up with attractive discounts during the festival season.  18. Stylish Kudi The brand offers one of the most affordable collections online, with prices starting at just INR 29. You will get all kinds of ornaments, including rings, earrings, neckpieces, mangtikka, bracelets and anklets at Stylish Kudi. Blue Stone Studded Triple Layered Jhumkas, Baby Pink Stone Studded German Silver Adjustable Ring, and German Silver Mangtikka are among its popular items. The brand provides free shipping on orders above INR 599, making your purchase more economical. 19. Zwag Collection Zwag offers a rich assortment of ornaments for men and women. Contemporary artificial jewellery is available here at a reasonable price. You can browse their extensive catalogue and select the pieces that grab your attention. They offer free shipping on all the orders and their return policy is simple. On requesting a return within 48 hours, you are eligible for easy exchange or store coupons. You can also get 10% off on your prepaid orders.  20. Shop Lune Those of you seeking chic jewellery designs should checkout the beautiful collection by Shop Lune. They have a wide range of everyday fashion accessories that are contemporary and affordable. Their range includes exquisitely designed necklaces, spiral cuffs, bangles, nose rings, and more. Their sleek designs are perfect for office wear. Shop Lune also specialises in nomadic jewellery. Essential Accessorising Tips for Every Fashionista Here are a few accessorising tips to help enhance your look: 1. Pick the Right Pair of Earrings Your earrings should not only complement your outfit but also the shape of your face. If you have a round face, then long, dangling earrings are a good choice. Those with angular faces should wear round earrings to balance the look. It is a good idea to wear jhumkis or elaborate hoop earrings during the festive season. On the other hand, studs and small earrings are suitable for everyday use. 2. Choose a Suitable Necklace It is important to consider the neckline of your outfit while selecting a necklace. If your neckline isn’t deep, a choker can add grace to your overall look. However, if it is already embellished, you may avoid a necklace and stick to a sleek chain. If your neckline is deep, you should wear a longer necklace. Kundan and Polki sets are a good choice if you are aiming for a traditional look during weddings or other special occasions. 3. Bracelets and Bangles Bracelets are versatile and can be worn on almost any occasion. Slim chain bracelets go well with casual attires and formal office wear. A statement bracelet can be an excellent choice for a special event or festive season. It adds charm to your overall look. To flaunt a traditional look, you may stack bangles in one or both of your hands. 4. Anklets Anklets render a feminine touch. Wearing an anklet on just one foot is a subtle yet stylish way to make a fashion statement. A sleek, single-chain anklet is apt for everyday wear. On the other hand, an intricately designed one can enhance the appeal on special occasions.  5. Do Not Overdo You may be tempted to purchase numerous jewellery pieces. Your collection may be beaming with a variety of earrings, necklaces, and bracelets. However, it’s essential to strike a balance while accessorising. Wearing too many accessories creates a cluttered look. Thus, you should avoid it. For instance, if you are wearing dangling earrings, then skip the necklace. Likewise, do not wear bangles and bracelets together. ZOP: Shop The Trendy Jewellery Pieces If you are looking for trendy and affordable jewellery online, then check out ZOP. You will find several trusted jewellery brands, including Lili Origin, Sohi, Kimti, Estele, Niska, and Salty, on this eCommerce platform. Each of these brands offers a unique variety of jewellery designs suitable for everyday use as well as festive occasions. Many of the sellers on ZOP are offering special deals during the festive season to make jewellery more affordable for you. You can also find beautifully wrapped jewellery gift hampers for your near and dear ones on the online store. ZOP loads quickly and is easy to navigate. It is designed to facilitate a smooth fashion store online shopping experience. You can easily browse the catalogue of different brands on this platform to choose the most suitable design and best offer.  Conclusion The growth of the online jewellery market may be attributed to various factors. These include the advancement in jewellery design technology, growing preference for online shopping, and rise in the number of eCommerce stores. With so many brands offering affordable yet stylish jewellery online, you can definitely find one that matches your style. From minimalistic patterns to bold statement pieces, all kinds of designs are available online. All you need to do is spare some time to browse through the various available options and select the ones you find appealing. Don’t miss the attractive festive deals by affordable jewellery brands on ZOP!  

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5 Inspiring Women Entrepreneurs Leading Artisan-Centric D2C Brands

5 Inspiring Women Entrepreneurs Leading Artisan-Centric D2C Brands

India’s rich cultural heritage is beautifully showcased through its diverse art forms, each state offering a unique blend of designs, patterns, and fabrics. Despite this, artisans who uphold these traditions have struggled to compete with large-scale industries, threatening the survival of their craft. However, some brands have stepped in to preserve these timeless art forms. Well-known names like Fabindia and Good Earth have worked closely with artisans to showcase handmade products. But it’s not just established brands making a difference. Small and medium businesses have emerged, promoting traditional art by collaborating with skilled artisans. At the forefront of this movement are women entrepreneurs who are leading artisan-centric Direct-to-Consumer (D2C) brands. These women have harnessed the power of digital platforms to scale their businesses and bring authentic, handmade goods directly to consumers. The D2C sector is rapidly expanding, driven in part by the shift in consumer mindset. Many now prefer homegrown brands that align with their values and meet their expectations. Additionally, women's growing purchasing power and independence as both entrepreneurs and consumers have further transformed this space. Let's explore five inspiring women entrepreneurs empowering artisans and making their mark in the D2C world. 5 Women-Led D2C Brands Empowering Artisans The direct-to-consumer (D2C) brands not only bring beautifully crafted products to customers but also empower artisans by providing them with sustainable livelihoods. Here are five remarkable brands led by women entrepreneurs making a difference in artisan communities across India. Sirohi Furniture- Gauri Malik Sirohi Furniture, founded by Gauri Malik, stands out for its unique blend of sustainability and support for women artisans. This home decor and furniture brand works closely with artisans from underprivileged backgrounds, training them to repurpose used textiles and plastics through traditional Indian techniques. By reimagining waste materials into functional and aesthetic furniture, Sirohi’s products tell compelling stories rooted in nature and India's rich cultural heritage. One of the challenges Gauri faced was maintaining product consistency during busy seasons. To tackle this, she centralised the sourcing of raw materials and allowed trained master artisans to handle quality checks in a decentralised way. Since joining Amazon Saheli, Sirohi has seen an increase in demand, receiving 10 to 15 orders daily. The programme helped Gauri’s brand by enhancing product listings and cataloguing, making Sirohi more visible to customers.  Additionally, Gauri’s decision to design collapsible furniture helped reduce shipping costs, especially during the pandemic, proving that innovation can address logistical challenges while supporting artisans. The Indian Ethnic Co- Hetal Desai and Lekhinee The Indian Ethnic Co. is the brainchild of Hetal Desai and her daughter, Lekhinee. Their brand started as a passion project when the duo visited a handloom exhibition and purchased 50 meters of Ajrakh fabric.  What began as a few kurtis stitched by their neighbourhood tailor soon became a booming business supporting over 1,000 artisans across India. Lekhinee and Hetal are committed to creating authentic, handcrafted fashion. Their products are made from handwoven fabrics dyed using organic and vegetable dyes, and each piece is tailored by hand.  This focus on sustainability and traditional techniques has resonated with customers worldwide. The brand’s product line has expanded beyond kurtis to include saris, dupattas, silver jewellery, and more. The Indian Ethnic Co. also actively supports the artisan community by sourcing fabrics from master artisans like Abdul Jabbar Khatri for Ajrakh and Nagendra Rao for Kalamkari. Their inclusion in a WhatsApp group called ‘The Craft Channel’ has helped them network and collaborate with more artisans, ensuring that traditional handloom techniques remain alive while creating jobs for many. Okhai- Kirti Poonia Okhai, led by Kirti Poonia, is a brand that aims to empower rural women artisans by helping them showcase their talent on a global platform. The brand started as an initiative by the Tata Chemicals Society for Rural Development (TCSRD) and later evolved into a successful business under Kirti’s leadership.  She realised that the world needed to see the incredible craftsmanship of the rural women she met in Mithapur and decided to turn that vision into reality. With Okhai, Kirti has helped more than 24,000 artisans sell their products online, providing them with much-needed exposure and financial independence.  Okhai’s product line includes handcrafted clothing and accessories, and the brand has grown steadily, with its items now available on shopping platforms. Okhai’s transformation from an NGO to a thriving business shows how Kirti has created a self-sustaining model that empowers women to become economically independent.  By training artisans and providing them with a platform to sell their products, Okhai ensures that these women preserve their craft and improve their living standards. House of Anita Dongre- Anita Dongre Anita Dongre, a household name in Indian fashion, founded the House of Anita Dongre to create stylish, affordable clothing for working women. However, her journey also led her to establish a deeper connection with artisans in rural India.  Today, her brand includes multiple labels, and through her initiative, Anita Dongre Grassroot, she works closely with rural artisans to preserve traditional crafts. Anita’s personal connection with fashion began at a young age, influenced by her mother’s talent for sewing clothes.  Starting her business with just two sewing machines and a small loan from her father, Anita built her brand from the ground up. Though initially rejected by retailers, her determination led her to create her own brand, which has grown into a successful venture employing over 2,700 people directly and many more artisans indirectly. House of Anita Dongre supports grassroots artisans by incorporating their skills into modern designs. This ensures they receive fair compensation while keeping traditional Indian craftsmanship alive. Through her efforts, Anita has created a brand that caters to modern women's needs and supports artisans' livelihoods across rural India. Tjori- Mansi Gupta Founded by Mansi Gupta in 2013, Tjori is a brand that brings Indian handicrafts to a global audience. While studying at the Wharton School, Mansi noticed a significant demand for traditional Indian craftsmanship abroad but found no Indian brand meeting that demand. This inspired her to start Tjori, a brand that showcases Indian heritage through handcrafted products. Tjori started with a vision to become a global player in the handicraft space, and over the years, it has made significant strides toward that goal. The brand works with over 700 artisans, creating products from clothing and accessories to home décor and wellness items.  By tapping into the strength of India’s rich cultural heritage, Mansi has built a brand that competes with international labels while staying true to its roots. Through Tjori, Mansi has created jobs for artisans and promoted Indian craftsmanship globally. The brand’s success story is a testament to how traditional crafts can be blended with modern business strategies to create something unique. These five women-led brands serve as a reminder that entrepreneurship can drive positive social change, creating sustainable livelihoods for many artisans across India. By blending traditional techniques with innovative approaches, these brands bring beautiful products to the market and preserve the rich heritage of Indian craftsmanship. Shiprocket ZOP: Shop Authentic Products from Indian Artisans Shiprocket ZOP is a platform designed to bring authentic Indian artisanal products directly to consumers. At its core, ZOP connects people with India’s rich heritage by offering a range of handcrafted products, such as intricate textiles, traditional jewellery, and unique home decor. Focusing on the direct-to-consumer (D2C) model, it allows artisans and smaller brands to bypass traditional retail channels, offering consumers a more personal and authentic shopping experience. The essence of ZOP lies in its mission to support local artisans across India. These artisans bring their traditional skills to life through products that reflect India’s cultural diversity. By offering these goods on an accessible platform, ZOP not only helps preserve these age-old crafts but also introduces them to a modern audience that values authenticity. Every purchase directly supports these artisans, creating a meaningful connection between the buyer and the maker. ZOP’s commitment to creating a seamless shopping experience is another aspect that sets it apart. Powered by Shiprocket, the platform offers a hassle-free checkout process, quick and reliable shipping, and strong post-purchase support. Whether you're shopping for handcrafted home decor or traditional jewellery, you can trust that the buying experience will be smooth from start to finish. This direct connection between buyers and artisans enables consumers to understand the stories behind each product, making the experience more personal. What makes ZOP truly stand out is its focus on sustainable and responsible production. The platform ensures that all products are made with environmentally friendly practices, such as using eco-friendly dyes in textiles or ensuring fair wages for the artisans involved. This focus on ethical sourcing appeals to the growing number of consumers who are conscious of their purchases' impact on the environment and society. Beyond the digital platform, it reaches customers through pop-up stores in major cities. These events allow shoppers to see, touch, and feel the products before purchasing. It is a great opportunity for consumers to engage more deeply with the craftsmanship and quality of the products, further solidifying the connection between buyers and artisans. Additionally, it has introduced a subscription service that delivers curated artisanal products to customers on a monthly basis. This innovation allows shoppers to discover new products regularly and support local artisans. Focusing on personalisation and customer engagement makes ZOP a unique shopping destination for those exploring India’s artisanal treasures. Through its thoughtful curation approach and dedication to supporting local artisans, Shiprocket ZOP has become a go-to destination for anyone who values authentic, handcrafted products. Conclusion The growth of women entrepreneurs leading artisan-centric D2C brands is a powerful reminder of the progress toward gender equality and financial freedom. These women bring fresh perspectives and innovative solutions to the business world, helping redefine success. In India, many D2C brands run by women have achieved remarkable success, proving that their hard work and dedication inspire countless others. These women are building brands and making the way for future generations to follow.

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Find the Best Gaming Headphones for a Rich and Seamless Audio Experience

How to Choose the Best Gaming Headphones for Superior Audio Quality?

The use of high quality headphones does not only enhance the gaming experience but can change the way you play and compete. High audio quality helps detect the opponent’s movements and receive clear communication from other players. This is crucial to ensure quick and appropriate responses that can help win a game. By providing deep bass and crisp sound, such gaming headphones also elevate the experience of exploring the virtual world.  However, excellent audio quality is not the only feature to look for when choosing these headphones. Mic clarity, comfort, and battery life are among the other features to remember. In this article, we shall take you through the key factors to consider while drilling down to the best gaming headphones. Read on to find out! Premium Headphones for Gamers The demand for gaming headphones is on the rise. Statistics reveal that the market size of gaming headphones stood at USD 2.36 billion in 2024. It is expected to grow at a compound annual growth rate of 8% during a span of 8 years, reaching USD 4.37 billion by 2032. The growing demand has led to the launch of a wide variety of headphones by different brands.  Here is a look at some of the best gaming headphones for superior comfort and audio quality: Wired Gaming Headphones ACWO Twister 121 ACWO Twister 151 Gizmore Mn225 Beats High Bass Bluetooth 5.0 Wireless Gaming Headphones DwOTS X - (Gaming Earbuds For Gamers With ANC & Near Zero Lag) DwOTS Fire ANC 4 Earbuds in 1 Charging Case with ANC & ENC Key Factors to Consider When Choosing Gaming Headphones When selecting the right gaming headphones, several factors come into play to ensure you get the best experience. Here is a look at the most important ones: 1. Wired or Wireless One of the first decisions you'll need to make is whether to get wired or wireless headphones. Each has its own advantages. With wireless headphones, you do not have to worry about charging the battery. However, managing the cord can be difficult and may hamper movement while playing. On the other hand, wireless headphones offer the freedom to move around easily. They do not restrict movement and are thus considered more comfortable. 2. Driver Type The driver plays a crucial role in producing sound, so it needs to be a key consideration. Usually, there is a choice between dynamic and planar magnetic drivers. Almost all gaming headphones have dynamic drivers, as they offer good sound quality and are affordable. However, those looking for a high-end experience should choose those with a Planar magnetic driver. They boost superior audio quality but are expensive. The driver’s size must also be considered. Driver sizes range from 20 mm to 50 mm. Gamers agree that a bigger driver means a better experience.  3. Active Noise Cancellation Another point to be considered is whether you want headphones with active noise cancellation or noise isolation technology. Headphones embedded with active noise cancellation technology block the external sounds with the help of their built-in microphone. Loud noises, such as that of aircraft and traffic, can be reduced by up to 90% with the use of this advanced technology.  Thus, headphones with ANC are a good choice for loud and noisy places. On the other hand, noise isolation, also termed passive voice cancellation, blocks the outside noise with the use of a special ear cup design. It seals the ears thereby lowering the surrounding noises. 4. Frequency Response The frequency response generated by the headphones impacts the sound quality. Bass frequencies, midrange frequencies, and treble frequencies have different functionalities. Bass frequencies include deep, low-frequency sounds like sub-bass and bass drums. They range between 20 Hz and 250 Hz. Midrange frequencies include vocal and instrumental frequencies. They range between 250 Hz and 4,000 Hz. Treble frequencies, on the other hand, include higher-register vocal sounders, harmonic overtones, and other high-pitched sounds. They range between 20 Hz and 20,000 Hz. It is to be understood that a wider frequency response captures detailed sounds and offers an immersive experience. So, choose accordingly. 5. Microphone Clarity A clear microphone is essential for smooth communication with other players. Thus, the quality of the microphone should be an important factor when selecting headphones. Choose one that ensures your voice comes through loud and clear. 6. Battery Life This should be a key consideration, especially for those who enjoy gaming on the move. Headsets with strong battery life and fast charging capabilities should be a good choice in such cases as well as in others. Top-rated headphones can work for around 50 hours once charged. The battery tends to last longer while working normally, while active noise cancellation mode takes up more battery. 7. Comfort Comfort should be a priority when buying a gaming headset because they are usually worn for long hours. Look for lightweight headsets with cushioned ear cups to avoid hurting your ears. The material must be breathable to reduce heat buildup even when used for a prolonged period. An adjustable headband is equally essential to ensure comfort. It also helps maintain focus and perform better. 8. Price Gaming headphones are available at a wide range of prices. When shortlisting them, consider your budget to strike a balance between quality and cost. While premium models offer superior sound quality and advanced features, many affordable headphones also provide good performance. 9. Reviews and Ratings To make the right choice, you should check the reviews of your shortlisted gaming headphones. Customer reviews provide insight into their firsthand experience with the product. Thus, reviews shared on trusted platforms can be relied upon. However, look for them on different platforms, not just one, to be sure of their authenticity. Explore Top Gaming Headphones on ZOP for the Best Deals and Variety ZOP makes it easier to find the best gaming headphones by offering a variety of top-notch pieces. The shopping platform offers different pairs of headphones with diverse features. Whether you require a pair with powerful surround sound, noise isolation, or a high-definition inbuilt mic, ZOP has it. Its products boast quality and durability.  You will find a mix of budget-friendly and premium gaming headphones under both wired and wireless categories. The aim is to cater to the varied customer needs. ZOP’s user-friendly interface and well-defined categories enable easy navigation. Its checkout process is equally simple and can be completed in a few clicks. Integrated with secure payment gateways that offer multiple payment options, ZOP offers a seamless shopping experience.  Conclusion Choosing the right pair of headphones requires careful consideration. It is recommended to begin by understanding your specific requirements such as sound quality, wired/ wireless option, mic capabilities and noise cancellation technology. Once you clearly understand your requirements, you can filter through different brands to find the perfect match. Don’t forget to establish a budget early in the process to narrow down your options and make the selection process easier. ZOP offers a variety of wired as well as wireless gaming headphones from different brands. Browse through its categories to find the best gaming headphones and elevate your gaming experience.

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Buy Jewellery Online at Affordable Price: 20 Brands to Check!

Buy Jewellery Online at Affordable Price: 20 Brands to Check!

Looking for unique yet affordable jewellery pieces such as anklets, necklaces, earrings, bangles, and bracelets? You will get a wide variety online. Many jewellery brands sell beautifully designed fashion accessories online. Their collection includes stylish and simple ornaments to match different tastes. The online jewellery market is growing at a steady pace globally. Statistics reveal that the market size of online jewellery is expected to increase by $ 58.4 billion between 2023 and 2028. This means it will grow at a CAGR of 19.98% during the mentioned period.  This article comprises a list of 20 brands that sell artistically designed jewellery pieces at cost-effective rates. You can buy jewellery online in a few simple steps through their website or mobile application. Top 20 Budget-Friendly Jewellery Brands to Shop Online Let’s look at some of the best online jewellery brands:  1. Lili Origin The brand offers a vast collection of artificial jewellery pieces. Their distinct line of necklaces, earrings, anklets and bracelets has been designed considering the taste of the modern women. Lili Origin’s unique designs and cost-effectiveness have helped the brand establish a strong base of more than 2 lakh satisfied customers. Their jewellery is skin-safe and can be worn for days without fearing rashes or redness. The brand has created exclusive festive gift hampers perfect for the ongoing festive season. You can get free shipping on orders worth INR 499 and above. 2. Sohi If you are looking for gold or silver plated jewellery sets, then checkout Sohi’s exquisite online collection. Each jewellery piece is skilfully designed to present nothing but the best to jewellery enthusiasts. They provide unique offerings for everyday use and special occasions. The affordable jewellery brand offers free shipping all over India as well as free returns within 7 days.   3. Bluestone One of the leading jewellery brands in India, Bluestone was set up in 2011. The brand sells certified fashion jewellery that boasts style. It offers over 800 exquisite jewellery designs to match different tastes. Over the decade, it has earned goodwill and established a huge customer base in India and abroad. Bluestone gives you the option to customise the gold purity and colour of your selected product. The brand also provides a discount of up to 20% to make its jewellery more affordable. It offers a 30-day money-back guarantee and lifetime exchange. You may even request for their try-at-home service.  4. Salty Salty offers a beautifully designed personalised jewellery collection for women and men. Whether you are looking for a bracelet, necklace, earrings, rings or any other jewellery piece, you will find a wide collection on Salty. Its signature charm necklace, dark ombre gold necklace, and initial and birthstone charm necklace are its best-selling products. Salty’s unique collection of rings is noteworthy. Check out the Girl Boss Salty Watch Ring, Amor Evil Eye Ring, and Emerald Green Self-Love Chain Ring to know why. 5. Zariin Zariin is known for its expressive everyday ornaments. Its jewellery is a fine blend of traditional detailing and minimalism. If you are looking for jewellery pieces with semi-precious stones dipped in 22 kt gold, this is the brand for you. Check out its charming Power Goddess Bracelet, Stars of Dreams Bracelet, Delicate Darling Stud Earrings, Heal Your Vibe Necklace, and Mesh of Life Ring. You will also love its beautifully designed Hidden Secrets Earrings, Stars of Dreams Green Bracelet, and Rock Routine Blue Topaz Necklace. It is known for its quality and affordability. 6. Yugosmile Yugosmile offers a stunning selection of artificial jewellery crafted to reflect your personal style and individuality. Their affordable yet luxurious pieces are designed with timeless elegance. Each item showcases fine craftsmanship and exceptional quality. Committed to sustainability and ethical practices, Yugosmile provides sophisticated jewellery for every occasion. 7. Melorra The certified gold, diamond, and gemstone jewellery brand offers a stunning collection of exquisite ornaments. Their jewellery is certified by trusted agencies like IGI, SGL, and BIS. Each item is known for its high quality and authenticity. This has helped the brand establish trust in the market. It offers a seamless shopping experience with free shipping. It also provides a 30-day return policy and lifetime exchange options. The company claims to offer diamond jewellery at the lowest prices in the industry. 8. Kimti Kimti is known for its contemporary designs and cost-effectiveness. It offers elegant fashion accessories for every occasion. Whether you are looking for minimalistic everyday jewellery or an elaborate piece for a special occasion, Kimti has it all. Each piece is crafted with precision. They are a perfect choice for fashion-conscious individuals seeking affordable luxury. 9. Estele This affordable jewellery brand offers over 100,000 unique jewellery designs and 40,000 signature styles. It stands out for its innovative craftsmanship. Its team of skilled designers use advanced design technology to create innovative accessories. Its collection is available on various eCommerce platforms. 10. Amama This is another popular brand for those planning to buy jewellery online. Amama is known for its stunning statement jewellery that resonates with the taste of modern women. Its ethnic Mughal earrings and beautifully designed chokers are among its best-selling products. You can get ornaments at INR 750 and above at this online store. 11. Shilpshaala One of the best brands to buy 92.5 silver jewellery, Shilpshala has become a hot favourite among jewellery lovers. It is mainly loved owing to its custom design options. You can browse jewellery designs online and share the ones you like with Shilpshaala. The team at Shilpshaala will create the exact design requested by you. The Instagram jewellery store also offers a range of classic silver jewellery designs. 12. Myrha By Rhea Based in Jaipur, Myrha is known for its intricate designs that render an elegant appeal. Their collection is affordable and high in quality. You can get stunning necklaces and earrings starting at just INR 700. If your order exceeds INR 6,000, you are eligible for a gift worth INR 1,299. If the order exceeds INR 2,200, then a discount of INR 250 is provided. Likewise, if the order exceeds INR 4,500, then INR 400 is waived. This affordable jewellery brand often provides special festival discounts. 13. Niska Another trusted place to buy jewellery online, Niska offers a stunning collection of brass jewellery, oxidised earrings, necklaces, and rings. It offers an exquisite range of gold-plated temple jewellery sets starting at just INR 949. With intricate designs and a lustrous gold finish, Niska’s pieces boast sophistication. They are designed to add elegance to your look.  14. House of Aadyaa House of Aadyaa specialises in designing handcrafted 92.5 silver jewellery. It combines modern designs with a traditional appeal. The brand offers an exclusive collection that caters to diverse tastes. It also provides customisation options that allow you to get unique pieces created based on your preference. With a turnaround time of 3 to 4 weeks for customised orders, House of Aadyaa ensures that each piece is crafted with care and attention to detail. This makes it a perfect choice for those seeking distinctive jewellery. 15. Branta You can get gold and silver imitation jewellery for both men and women at Branta. This aesthetic online fashion jewellery store is known for its collection of trendy ornaments available at cost-effective prices. Whether you are looking for simple designs or intricate jewellery, Branta has it all. The brand is known for its high-quality products and transparent dealings. 16. Caratlane Caratlane is one of the best online jewellery brands in India. It offers lightweight jewellery that matches the taste of contemporary women. In addition to offering a wide variety of affordable jewellery items online, it sells its collection in more than 270 retail stores across India. You can use their ‘try at home’ service that allows you to try jewellery for free at your home. It also provides a Gold Exchange Program that enables you to purchase new jewellery pieces in exchange for your old ones. 17. Aaree Accessories Aaree Accessories brings you trendy gold plated jewellery that adds a modern touch to any outfit. From fashionable earrings and necklaces to elegant bangles and rings, their collection is known for contemporary designs. You will find items appropriate for office wear and festive occasions. It offers free shipping on prepaid orders and comes up with attractive discounts during the festival season.  18. Stylish Kudi The brand offers one of the most affordable collections online, with prices starting at just INR 29. You will get all kinds of ornaments, including rings, earrings, neckpieces, mangtikka, bracelets and anklets at Stylish Kudi. Blue Stone Studded Triple Layered Jhumkas, Baby Pink Stone Studded German Silver Adjustable Ring, and German Silver Mangtikka are among its popular items. The brand provides free shipping on orders above INR 599, making your purchase more economical. 19. Zwag Collection Zwag offers a rich assortment of ornaments for men and women. Contemporary artificial jewellery is available here at a reasonable price. You can browse their extensive catalogue and select the pieces that grab your attention. They offer free shipping on all the orders and their return policy is simple. On requesting a return within 48 hours, you are eligible for easy exchange or store coupons. You can also get 10% off on your prepaid orders.  20. Shop Lune Those of you seeking chic jewellery designs should checkout the beautiful collection by Shop Lune. They have a wide range of everyday fashion accessories that are contemporary and affordable. Their range includes exquisitely designed necklaces, spiral cuffs, bangles, nose rings, and more. Their sleek designs are perfect for office wear. Shop Lune also specialises in nomadic jewellery. Essential Accessorising Tips for Every Fashionista Here are a few accessorising tips to help enhance your look: 1. Pick the Right Pair of Earrings Your earrings should not only complement your outfit but also the shape of your face. If you have a round face, then long, dangling earrings are a good choice. Those with angular faces should wear round earrings to balance the look. It is a good idea to wear jhumkis or elaborate hoop earrings during the festive season. On the other hand, studs and small earrings are suitable for everyday use. 2. Choose a Suitable Necklace It is important to consider the neckline of your outfit while selecting a necklace. If your neckline isn’t deep, a choker can add grace to your overall look. However, if it is already embellished, you may avoid a necklace and stick to a sleek chain. If your neckline is deep, you should wear a longer necklace. Kundan and Polki sets are a good choice if you are aiming for a traditional look during weddings or other special occasions. 3. Bracelets and Bangles Bracelets are versatile and can be worn on almost any occasion. Slim chain bracelets go well with casual attires and formal office wear. A statement bracelet can be an excellent choice for a special event or festive season. It adds charm to your overall look. To flaunt a traditional look, you may stack bangles in one or both of your hands. 4. Anklets Anklets render a feminine touch. Wearing an anklet on just one foot is a subtle yet stylish way to make a fashion statement. A sleek, single-chain anklet is apt for everyday wear. On the other hand, an intricately designed one can enhance the appeal on special occasions.  5. Do Not Overdo You may be tempted to purchase numerous jewellery pieces. Your collection may be beaming with a variety of earrings, necklaces, and bracelets. However, it’s essential to strike a balance while accessorising. Wearing too many accessories creates a cluttered look. Thus, you should avoid it. For instance, if you are wearing dangling earrings, then skip the necklace. Likewise, do not wear bangles and bracelets together. ZOP: Shop The Trendy Jewellery Pieces If you are looking for trendy and affordable jewellery online, then check out ZOP. You will find several trusted jewellery brands, including Lili Origin, Sohi, Kimti, Estele, Niska, and Salty, on this eCommerce platform. Each of these brands offers a unique variety of jewellery designs suitable for everyday use as well as festive occasions. Many of the sellers on ZOP are offering special deals during the festive season to make jewellery more affordable for you. You can also find beautifully wrapped jewellery gift hampers for your near and dear ones on the online store. ZOP loads quickly and is easy to navigate. It is designed to facilitate a smooth fashion store online shopping experience. You can easily browse the catalogue of different brands on this platform to choose the most suitable design and best offer.  Conclusion The growth of the online jewellery market may be attributed to various factors. These include the advancement in jewellery design technology, growing preference for online shopping, and rise in the number of eCommerce stores. With so many brands offering affordable yet stylish jewellery online, you can definitely find one that matches your style. From minimalistic patterns to bold statement pieces, all kinds of designs are available online. All you need to do is spare some time to browse through the various available options and select the ones you find appealing. Don’t miss the attractive festive deals by affordable jewellery brands on ZOP!  

5 Inspiring Women Entrepreneurs Leading Artisan-Centric D2C Brands

5 Inspiring Women Entrepreneurs Leading Artisan-Centric D2C Brands

India’s rich cultural heritage is beautifully showcased through its diverse art forms, each state offering a unique blend of designs, patterns, and fabrics. Despite this, artisans who uphold these traditions have struggled to compete with large-scale industries, threatening the survival of their craft. However, some brands have stepped in to preserve these timeless art forms. Well-known names like Fabindia and Good Earth have worked closely with artisans to showcase handmade products. But it’s not just established brands making a difference. Small and medium businesses have emerged, promoting traditional art by collaborating with skilled artisans. At the forefront of this movement are women entrepreneurs who are leading artisan-centric Direct-to-Consumer (D2C) brands. These women have harnessed the power of digital platforms to scale their businesses and bring authentic, handmade goods directly to consumers. The D2C sector is rapidly expanding, driven in part by the shift in consumer mindset. Many now prefer homegrown brands that align with their values and meet their expectations. Additionally, women's growing purchasing power and independence as both entrepreneurs and consumers have further transformed this space. Let's explore five inspiring women entrepreneurs empowering artisans and making their mark in the D2C world. 5 Women-Led D2C Brands Empowering Artisans The direct-to-consumer (D2C) brands not only bring beautifully crafted products to customers but also empower artisans by providing them with sustainable livelihoods. Here are five remarkable brands led by women entrepreneurs making a difference in artisan communities across India. Sirohi Furniture- Gauri Malik Sirohi Furniture, founded by Gauri Malik, stands out for its unique blend of sustainability and support for women artisans. This home decor and furniture brand works closely with artisans from underprivileged backgrounds, training them to repurpose used textiles and plastics through traditional Indian techniques. By reimagining waste materials into functional and aesthetic furniture, Sirohi’s products tell compelling stories rooted in nature and India's rich cultural heritage. One of the challenges Gauri faced was maintaining product consistency during busy seasons. To tackle this, she centralised the sourcing of raw materials and allowed trained master artisans to handle quality checks in a decentralised way. Since joining Amazon Saheli, Sirohi has seen an increase in demand, receiving 10 to 15 orders daily. The programme helped Gauri’s brand by enhancing product listings and cataloguing, making Sirohi more visible to customers.  Additionally, Gauri’s decision to design collapsible furniture helped reduce shipping costs, especially during the pandemic, proving that innovation can address logistical challenges while supporting artisans. The Indian Ethnic Co- Hetal Desai and Lekhinee The Indian Ethnic Co. is the brainchild of Hetal Desai and her daughter, Lekhinee. Their brand started as a passion project when the duo visited a handloom exhibition and purchased 50 meters of Ajrakh fabric.  What began as a few kurtis stitched by their neighbourhood tailor soon became a booming business supporting over 1,000 artisans across India. Lekhinee and Hetal are committed to creating authentic, handcrafted fashion. Their products are made from handwoven fabrics dyed using organic and vegetable dyes, and each piece is tailored by hand.  This focus on sustainability and traditional techniques has resonated with customers worldwide. The brand’s product line has expanded beyond kurtis to include saris, dupattas, silver jewellery, and more. The Indian Ethnic Co. also actively supports the artisan community by sourcing fabrics from master artisans like Abdul Jabbar Khatri for Ajrakh and Nagendra Rao for Kalamkari. Their inclusion in a WhatsApp group called ‘The Craft Channel’ has helped them network and collaborate with more artisans, ensuring that traditional handloom techniques remain alive while creating jobs for many. Okhai- Kirti Poonia Okhai, led by Kirti Poonia, is a brand that aims to empower rural women artisans by helping them showcase their talent on a global platform. The brand started as an initiative by the Tata Chemicals Society for Rural Development (TCSRD) and later evolved into a successful business under Kirti’s leadership.  She realised that the world needed to see the incredible craftsmanship of the rural women she met in Mithapur and decided to turn that vision into reality. With Okhai, Kirti has helped more than 24,000 artisans sell their products online, providing them with much-needed exposure and financial independence.  Okhai’s product line includes handcrafted clothing and accessories, and the brand has grown steadily, with its items now available on shopping platforms. Okhai’s transformation from an NGO to a thriving business shows how Kirti has created a self-sustaining model that empowers women to become economically independent.  By training artisans and providing them with a platform to sell their products, Okhai ensures that these women preserve their craft and improve their living standards. House of Anita Dongre- Anita Dongre Anita Dongre, a household name in Indian fashion, founded the House of Anita Dongre to create stylish, affordable clothing for working women. However, her journey also led her to establish a deeper connection with artisans in rural India.  Today, her brand includes multiple labels, and through her initiative, Anita Dongre Grassroot, she works closely with rural artisans to preserve traditional crafts. Anita’s personal connection with fashion began at a young age, influenced by her mother’s talent for sewing clothes.  Starting her business with just two sewing machines and a small loan from her father, Anita built her brand from the ground up. Though initially rejected by retailers, her determination led her to create her own brand, which has grown into a successful venture employing over 2,700 people directly and many more artisans indirectly. House of Anita Dongre supports grassroots artisans by incorporating their skills into modern designs. This ensures they receive fair compensation while keeping traditional Indian craftsmanship alive. Through her efforts, Anita has created a brand that caters to modern women's needs and supports artisans' livelihoods across rural India. Tjori- Mansi Gupta Founded by Mansi Gupta in 2013, Tjori is a brand that brings Indian handicrafts to a global audience. While studying at the Wharton School, Mansi noticed a significant demand for traditional Indian craftsmanship abroad but found no Indian brand meeting that demand. This inspired her to start Tjori, a brand that showcases Indian heritage through handcrafted products. Tjori started with a vision to become a global player in the handicraft space, and over the years, it has made significant strides toward that goal. The brand works with over 700 artisans, creating products from clothing and accessories to home décor and wellness items.  By tapping into the strength of India’s rich cultural heritage, Mansi has built a brand that competes with international labels while staying true to its roots. Through Tjori, Mansi has created jobs for artisans and promoted Indian craftsmanship globally. The brand’s success story is a testament to how traditional crafts can be blended with modern business strategies to create something unique. These five women-led brands serve as a reminder that entrepreneurship can drive positive social change, creating sustainable livelihoods for many artisans across India. By blending traditional techniques with innovative approaches, these brands bring beautiful products to the market and preserve the rich heritage of Indian craftsmanship. Shiprocket ZOP: Shop Authentic Products from Indian Artisans Shiprocket ZOP is a platform designed to bring authentic Indian artisanal products directly to consumers. At its core, ZOP connects people with India’s rich heritage by offering a range of handcrafted products, such as intricate textiles, traditional jewellery, and unique home decor. Focusing on the direct-to-consumer (D2C) model, it allows artisans and smaller brands to bypass traditional retail channels, offering consumers a more personal and authentic shopping experience. The essence of ZOP lies in its mission to support local artisans across India. These artisans bring their traditional skills to life through products that reflect India’s cultural diversity. By offering these goods on an accessible platform, ZOP not only helps preserve these age-old crafts but also introduces them to a modern audience that values authenticity. Every purchase directly supports these artisans, creating a meaningful connection between the buyer and the maker. ZOP’s commitment to creating a seamless shopping experience is another aspect that sets it apart. Powered by Shiprocket, the platform offers a hassle-free checkout process, quick and reliable shipping, and strong post-purchase support. Whether you're shopping for handcrafted home decor or traditional jewellery, you can trust that the buying experience will be smooth from start to finish. This direct connection between buyers and artisans enables consumers to understand the stories behind each product, making the experience more personal. What makes ZOP truly stand out is its focus on sustainable and responsible production. The platform ensures that all products are made with environmentally friendly practices, such as using eco-friendly dyes in textiles or ensuring fair wages for the artisans involved. This focus on ethical sourcing appeals to the growing number of consumers who are conscious of their purchases' impact on the environment and society. Beyond the digital platform, it reaches customers through pop-up stores in major cities. These events allow shoppers to see, touch, and feel the products before purchasing. It is a great opportunity for consumers to engage more deeply with the craftsmanship and quality of the products, further solidifying the connection between buyers and artisans. Additionally, it has introduced a subscription service that delivers curated artisanal products to customers on a monthly basis. This innovation allows shoppers to discover new products regularly and support local artisans. Focusing on personalisation and customer engagement makes ZOP a unique shopping destination for those exploring India’s artisanal treasures. Through its thoughtful curation approach and dedication to supporting local artisans, Shiprocket ZOP has become a go-to destination for anyone who values authentic, handcrafted products. Conclusion The growth of women entrepreneurs leading artisan-centric D2C brands is a powerful reminder of the progress toward gender equality and financial freedom. These women bring fresh perspectives and innovative solutions to the business world, helping redefine success. In India, many D2C brands run by women have achieved remarkable success, proving that their hard work and dedication inspire countless others. These women are building brands and making the way for future generations to follow.

Find the Best Gaming Headphones for a Rich and Seamless Audio Experience

How to Choose the Best Gaming Headphones for Superior Audio Quality?

The use of high quality headphones does not only enhance the gaming experience but can change the way you play and compete. High audio quality helps detect the opponent’s movements and receive clear communication from other players. This is crucial to ensure quick and appropriate responses that can help win a game. By providing deep bass and crisp sound, such gaming headphones also elevate the experience of exploring the virtual world.  However, excellent audio quality is not the only feature to look for when choosing these headphones. Mic clarity, comfort, and battery life are among the other features to remember. In this article, we shall take you through the key factors to consider while drilling down to the best gaming headphones. Read on to find out! Premium Headphones for Gamers The demand for gaming headphones is on the rise. Statistics reveal that the market size of gaming headphones stood at USD 2.36 billion in 2024. It is expected to grow at a compound annual growth rate of 8% during a span of 8 years, reaching USD 4.37 billion by 2032. The growing demand has led to the launch of a wide variety of headphones by different brands.  Here is a look at some of the best gaming headphones for superior comfort and audio quality: Wired Gaming Headphones ACWO Twister 121 ACWO Twister 151 Gizmore Mn225 Beats High Bass Bluetooth 5.0 Wireless Gaming Headphones DwOTS X - (Gaming Earbuds For Gamers With ANC & Near Zero Lag) DwOTS Fire ANC 4 Earbuds in 1 Charging Case with ANC & ENC Key Factors to Consider When Choosing Gaming Headphones When selecting the right gaming headphones, several factors come into play to ensure you get the best experience. Here is a look at the most important ones: 1. Wired or Wireless One of the first decisions you'll need to make is whether to get wired or wireless headphones. Each has its own advantages. With wireless headphones, you do not have to worry about charging the battery. However, managing the cord can be difficult and may hamper movement while playing. On the other hand, wireless headphones offer the freedom to move around easily. They do not restrict movement and are thus considered more comfortable. 2. Driver Type The driver plays a crucial role in producing sound, so it needs to be a key consideration. Usually, there is a choice between dynamic and planar magnetic drivers. Almost all gaming headphones have dynamic drivers, as they offer good sound quality and are affordable. However, those looking for a high-end experience should choose those with a Planar magnetic driver. They boost superior audio quality but are expensive. The driver’s size must also be considered. Driver sizes range from 20 mm to 50 mm. Gamers agree that a bigger driver means a better experience.  3. Active Noise Cancellation Another point to be considered is whether you want headphones with active noise cancellation or noise isolation technology. Headphones embedded with active noise cancellation technology block the external sounds with the help of their built-in microphone. Loud noises, such as that of aircraft and traffic, can be reduced by up to 90% with the use of this advanced technology.  Thus, headphones with ANC are a good choice for loud and noisy places. On the other hand, noise isolation, also termed passive voice cancellation, blocks the outside noise with the use of a special ear cup design. It seals the ears thereby lowering the surrounding noises. 4. Frequency Response The frequency response generated by the headphones impacts the sound quality. Bass frequencies, midrange frequencies, and treble frequencies have different functionalities. Bass frequencies include deep, low-frequency sounds like sub-bass and bass drums. They range between 20 Hz and 250 Hz. Midrange frequencies include vocal and instrumental frequencies. They range between 250 Hz and 4,000 Hz. Treble frequencies, on the other hand, include higher-register vocal sounders, harmonic overtones, and other high-pitched sounds. They range between 20 Hz and 20,000 Hz. It is to be understood that a wider frequency response captures detailed sounds and offers an immersive experience. So, choose accordingly. 5. Microphone Clarity A clear microphone is essential for smooth communication with other players. Thus, the quality of the microphone should be an important factor when selecting headphones. Choose one that ensures your voice comes through loud and clear. 6. Battery Life This should be a key consideration, especially for those who enjoy gaming on the move. Headsets with strong battery life and fast charging capabilities should be a good choice in such cases as well as in others. Top-rated headphones can work for around 50 hours once charged. The battery tends to last longer while working normally, while active noise cancellation mode takes up more battery. 7. Comfort Comfort should be a priority when buying a gaming headset because they are usually worn for long hours. Look for lightweight headsets with cushioned ear cups to avoid hurting your ears. The material must be breathable to reduce heat buildup even when used for a prolonged period. An adjustable headband is equally essential to ensure comfort. It also helps maintain focus and perform better. 8. Price Gaming headphones are available at a wide range of prices. When shortlisting them, consider your budget to strike a balance between quality and cost. While premium models offer superior sound quality and advanced features, many affordable headphones also provide good performance. 9. Reviews and Ratings To make the right choice, you should check the reviews of your shortlisted gaming headphones. Customer reviews provide insight into their firsthand experience with the product. Thus, reviews shared on trusted platforms can be relied upon. However, look for them on different platforms, not just one, to be sure of their authenticity. Explore Top Gaming Headphones on ZOP for the Best Deals and Variety ZOP makes it easier to find the best gaming headphones by offering a variety of top-notch pieces. The shopping platform offers different pairs of headphones with diverse features. Whether you require a pair with powerful surround sound, noise isolation, or a high-definition inbuilt mic, ZOP has it. Its products boast quality and durability.  You will find a mix of budget-friendly and premium gaming headphones under both wired and wireless categories. The aim is to cater to the varied customer needs. ZOP’s user-friendly interface and well-defined categories enable easy navigation. Its checkout process is equally simple and can be completed in a few clicks. Integrated with secure payment gateways that offer multiple payment options, ZOP offers a seamless shopping experience.  Conclusion Choosing the right pair of headphones requires careful consideration. It is recommended to begin by understanding your specific requirements such as sound quality, wired/ wireless option, mic capabilities and noise cancellation technology. Once you clearly understand your requirements, you can filter through different brands to find the perfect match. Don’t forget to establish a budget early in the process to narrow down your options and make the selection process easier. ZOP offers a variety of wired as well as wireless gaming headphones from different brands. Browse through its categories to find the best gaming headphones and elevate your gaming experience.

10 Must-Know Marketing Hacks to Skyrocket Your D2C Sales!

D2C Business: 10 Essential Tips for Marketing Your Products Online

Building a successful Direct-to-Consumer (D2C) business online requires a smart and strategic approach. As more brands move toward this model, standing out and connecting with customers can be challenging. To ensure that your D2C business thrives, it's essential to have the right marketing strategies. From creating a strong online presence to focusing on customer experience, your decisions will impact your brand’s success. With the right tools and insights, your D2C business can navigate the world of online marketing and achieve long-term growth.  What is a D2C Business? A D2C (direct-to-consumer) business is where a company makes and sells its products straight to the consumers without needing middlemen like wholesalers or big retail chains. The company handles everything, from creating the product to delivering it directly to the customer’s home. D2C brands offer better prices, faster delivery, and a more flexible approach to meeting customer needs by cutting out middlemen. These companies research and learn more about their customer preferences using data to improve their products and services. This approach allows D2C businesses to connect with people and stand out from larger, traditional companies. Internal Image text: D2C Revolution: Skip the middleman and maximise your profits! The Rise of D2C Businesses With more people choosing to shop online, D2C businesses are growing rapidly. It’s easier than ever for brands to start selling directly to consumers through their online stores or an eCommerce platform.  D2C businesses have become more popular because of extensive internet penetration in the country and the increasing use of smartphones. Online shopping is just a few clicks away, making it easier than ever for customers to buy what they need. Social media platforms like Instagram and Facebook allow brands to connect with consumers directly, making shopping more personal and engaging. These companies understand customer preferences and offer products and deals tailored to them. 10 Tips to Market Your D2C Products Online Here are the top 10 tips businesses can use to market products online: Make It Personal Personalisation plays a vital role in making customers feel valued. Brands offer tailored experiences to shoppers by recommending products based on their previous preferences or past purchases. This approach encourages customers to return for more. With the help of smart tools, brands create unique shopping experiences for each customer, even while managing many individuals. Use AI to Improve the Experience Artificial Intelligence (AI) helps you improve customers' shopping experience. It analyses the shopper’s past purchases and browsing behaviour to suggest products that are likely to appeal to them. AI also enhances customer service by providing fast, helpful responses to inquiries. Additionally, it helps you adjust product costs, ensuring competitive pricing while maintaining profit. Connect on Every Platform Shopping now happens across multiple platforms—websites, social media, and physical stores. Omnichannel marketing ensures a seamless experience regardless of the medium. This will help you make the shopping experience smoother for buyers and build customer loyalty. Offer Subscriptions for Convenience Subscription services allow customers to receive their favourite products regularly, eliminating the need for repeated orders. You can also offer exclusive deals or personalised discounts for subscribers, creating a sense of value and promoting long-term engagement. Subscriptions provide a convenient, streamlined experience, making it easier for customers to get what they want without the hassle. Work with Influencers and Affiliates Influencers and affiliates play crucial roles in helping brands expand their reach. The former provides trusted recommendations that resonate with their followers, while the latter promotes products in exchange for commissions, spreading awareness and driving sales. This helps customers discover new brands and products they may not have encountered otherwise. Promote Sustainability and Ethics Brands prioritising sustainability and ethical practices attract customers who value environmental responsibility and fair labour practices. Transparency about your product sourcing and manufacturing processes helps build trust. Supporting eco-friendly and ethical brands gives customers a sense of purpose while shopping, knowing their purchase supports a positive cause. Let Customers Share Their Opinions Customer reviews are powerful factors in many shoppers' purchasing decisions. Positive feedback, photos, and ratings shared on websites and social media help build consumer trust. Real customer testimonials reinforce your credibility, encouraging new buyers to make confident purchasing choices based on others' experiences. Create Helpful Content and Optimise for Search Engines Content marketing, such as blog posts, videos, and guides, enhances customers' shopping experience by providing valuable information. Brands that optimise their content for search engines improve visibility, making it easier for potential customers to find relevant products and information when searching online. Use Data to Improve the Strategy Data-driven insights from tracking metrics like website visits and conversions can help refine your business approach. They allow you to identify areas for improvement, adjust marketing tactics, and continuously grow your sales. Bring Back Visitors Who Didn’t Buy Retargeting ads remind potential customers about previously viewed products, making them revisit your store to complete their purchase. Loyalty programmes, special deals, and personalised messages encourage customers to return, fostering long-term relationships and increasing repeat purchases. Challenges Faced by D2C Businesses Some of the challenges  D2C businesses may face are: Standing Out in the Market Without resellers to promote products, standing out becomes more difficult for D2C businesses. To reach the audience, the brands must rely on digital marketing strategies, such as ads and social media content. Building brand awareness and attracting customers can take effort, but they are crucial for long-term success in the D2C business. Managing Everything Yourself With a D2C approach, the brand controls everything from product creation and branding to packaging, storage, and shipping. While this level of control offers flexibility, it also brings responsibility. Managing all logistics effectively becomes critical to meeting customer expectations, especially as the business grows. Ensuring smooth operations may require investing resources to maintain quality service and customer satisfaction. Learning Sales and Marketing Brands must learn new strategies to promote their products and engage with customers. Building an effective sales funnel and understanding how to connect with the audience is key to driving business growth. Handling Logistics on Your Own In a D2C business, logistics, including warehousing, packaging, shipping, and managing returns, are entirely in the brand's hands. While this might be manageable initially, it can become costly and complicated without a well-organised system. The business must ensure timely deliveries and efficient handling of returns to avoid frustrating customers and affecting the brand’s reputation. High Costs to Start Launching a D2C business involves significant upfront investments. The costs of setting up an eCommerce platform, implementing logistics systems, and creating marketing campaigns can be substantial. These financial requirements can be challenging for small businesses, and managing initial costs carefully becomes vital to ensure the business can stay afloat and thrive. Providing Good Customer Service In a D2C model, customer service becomes the brand’s responsibility, and how it is handled directly affects customer loyalty. Efficiently responding to inquiries, resolving issues, and handling complaints promptly are essential. Poor customer service can result in negative reviews and lost sales, undermining the hard work that goes into building the brand. Integrating Systems For a D2C business to run smoothly, all internal systems must be well integrated, such as inventory management, order processing, and customer tracking. If these do not function seamlessly together, operational mistakes and delays can occur. Setting up and maintaining the internal systems is crucial for keeping the business organised and efficient as it grows. Discover the Future of D2C Sales with Shiprocket ZOP Shiprocket’s Zop is a revolutionary D2C platform that connects innovative brands directly with shoppers. This eCommerce site features several emerging D2C businesses from across India. Brands can share their stories, values, and philosophy while building direct relationships with their audience.  Powered by Shiprocket, Zop ensures a seamless shopping experience with one-click checkout, fast express shipping, and excellent post-purchase support to your customers. Join Zop, sell your products, and be part of the future of eCommerce, where shoppers and brands connect like never before Conclusion Running a D2C business presents significant potential but also introduces unique challenges. Success in this model depends on developing a robust online presence, truly understanding the target audience, and delivering a seamless customer experience. To navigate these complexities, staying flexible and continuously refining strategies is essential. Constant adaptation to market demand and customer preferences is key. With the right approach, a strong, loyal customer base can be cultivated. This will help brand awareness grow, and the D2C business will thrive long-term.  

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